DGA Group’s Post

I hope the session stimulates a lot of discussion about the need to focus on #value. The PwC 26th annual CEO survey says: Evolve or die, say 4,410 chief executives in our 2023 CEO Survey. But are they spending enough time on business reinvention? The shift from time to value represents a critical business reinvention for #PR professionals.

Businesses must strategically consider when and how to voice their opinions on global and local issues. Secure your spot as Partner Craig Badings moderates an important discussion on navigating diverse perspectives within the global PR landscape.

Many think doing PR is something that anyone can do; while that is true to a certain extent, those who excel at international public relations are few and far between. Their skills and competencies are exceptional, and their ability to navigate uncertain geopolitical and cultural landscapes is unparalleled. This Masterclass is for those who wish to reach the summit of their PR, Communication or Public Affairs expertise. #marketing #business #success #money #strategy #brand #communication #investment #publicrelations #corporateaffairs #leadership #international #internationalpublicrelations #internationalcommunication #masterclass https://lnkd.in/exR5iJs4

Interesting update from The Forum-Group https://lnkd.in/eifD_2mC on the Chief Communications Officer role. Especially relevant if you look at what happened with Carta https://lnkd.in/ecX3d979 this week. My takeaway: Strategic and thoughtful communications is crucial for organizations to being thought of as a trusted partner by their employees, customers, and other key stakeholders.

"The history of PR is... a history of a battle for what is reality and how people will see and understand reality." – Stuart Ewen Discover Your Marketing and International Relations Consultant: https://lnkd.in/gzVwYz4p #GlobalBusinessConsulting #InternationalExpansion #BusinessGlobalization #CrossBorderBusiness #GlobalMarketEntry

From in-depth research to powerful alliances and targeted messages, learn how to drive impactful change with Gustavo Portela, Director of Communications and Public Affairs. Follow our #PublicAffairs page today for more insights and strategies! #Communications #CampaignManagement #Advocacy

Are you a public service media manager? Measuring the value and impact of your organisation is a must-do for you. 💡It will provide enriched insights about how citizens perceive value in the content and services provided by your organization. This will boost your critical, strategic and operational thinking about how to make your offer more relevant. 🔎 It will improve your decision-making, helping you empower your team to adopt a forward-looking perspective, strive for significance, and design a sustainable future for your organization. 📣 It will enable you to craft a more compelling narrative and enhance your stakeholder management. It will bring your advocacy and influence abilities to the next level. 📈 It will complement your traditional reporting and accountability practices with a learning approach that will boost your organization's transformation. ⭐ To discover more about WHY you need to measure value and impact HOW to make it happen, watch this presentation by our managing director Roberto Suárez: https://lnkd.in/efHakzbn 👉 South 180 is already measuring the value of several public broadcasters across Europe, contact us to learn how you can start or boost your value and impact journey.

The PRCA 2024 Conference 12 September 2024 - a day of insights and trends for the PR and PA industries. Incredible speaker line up for this flagship conference. It's going to be a superb day 🤩 There are a couple of sponsorship opportunities left too. DM for more info #prca #prcaconference #pa #pr #sponsorshipopps #prtrends #pitchforward

"The history of PR is... a history of a battle for what is reality and how people will see and understand reality." – Stuart Ewen Discover Your Marketing and International Relations Consultant: https://lnkd.in/ggsVdQRM #GlobalBusinessConsulting #InternationalExpansion #BusinessGlobalization #CrossBorderBusiness #GlobalMarketEntry

My colleagues humbly noted that after getting to the top 5 projects in 2 categories of the most prestigious European communication contest European Excellence Awards we weren`t awarded. I won`t be as modest as my team and say a few words what has to be done to get into the top 5. The first project is "United by Freedom, Connected by Rakuten Viber" (Change Communications category). The campaign set an ambitious goal to help Ukrainians feel united with families and friends, to provide them with truthful and verified information, to make them feel as a part of Ukrainian family and to help overcome depression and maintain mental health. And even to support teachers contact their students.  This project was reflected in more than 1,200 publications, of which about 22% were in Tier1 media, receiving about 11 million impressions through 6 million views of publications. All of this was done in tight cooperation with the Rakuten Viber team. Channels of authorities and officials, chats for refugees and those who need help reached more than 20 million people, and in-app content (10 sticker packs, 47 AR lenses and 1 advent calendar) were created, which added 2.5 million impressions and about 600 publications. In addition, we conducted several surveys of Ukrainians on urgent topics that worried everyone: blackouts, communication with relatives, online education, relocation, etc. News from these surveys added about 150 more publications to the box. We hit the Storytelling category with the project "100 Actions of Responsible Citizens" that we implemented with the Centre for Democracy and Rule of Law (CEDEM) . This project refers to me personally because it’s about responsibility. About understanding the concept of responsibility, responsible behavior and responsible actions. These are critical in Ukraine during the war. Within the framework of the project, we conducted a study on responsibility, determining that 90% of Ukrainians consider themselves responsible, and more than 30% commit responsible acts every day. We talked about the project "100 acts of responsible people." We drew attention to the concept of responsibility and what it really means. In partnership with 17 organizations and influencers and thanks to more than 50 publications in the media, among which 40% are tier 1 media, blogs and personal pages of many opinion leaders on social networks, we reached an audience of more than 27 million Ukrainians. These aren’t our first victories in this and other international communication competitions. Before the full scale war, in 2021 we won the European Excellence Awards for the best launch of the year for PlayStation 5. I am proud of the M&P Communications, which implements such projects, despite all the circumstances. This year - shortlist. And the next one we'll see. Congratulations to our colleagues who received awards this year. See you next year!