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If you’re on the quest to create a brand that is as iconic as Cadbury, Xerox, Google, etc., you’ll want to make sure that your brand positioning is effective. Your goal will be to ensure that your customers perceive your brand as a value-adding, credible, and, most importantly, dependable service provider. This will create favourable brand equity and drive customers to choose you over your competitors. To keep an eye on your audience’s views about your brand, regularly perform perceptual mapping. This will help you see the gaps you need to fill and any changes in how your customers feel about the brand. As a result, you’ll be able to keep up with your audience’s perceptions and make timely adjustments to your brand positioning to meet their preferences. If you’re looking for advice on how to strengthen your brand positioning, reach out to us at info@dharmamedia.in! Our team of experts will be happy to show you the way. #BrandPositioning #TargetGroup #Consumers #Competitors #BrandValue

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