Dharma Media Consultants’ Post

Having a clear understanding of how a brand is perceived in the market is more critical now than ever. Brand equity research helps gauge brand performance at every stage of the customer journey from initial awareness to long-term loyalty and it: - identifies the key factors that drive brand success - uncovers areas for improvement - offers strategic guidance for the future. Most brands have some sort of equity tracking system in place but they often fail to support the activation of a brand’s “north star.” We developed Brand EquiTrack℠ to provide the clarity and strategic direction you need to succeed. Read more about the process: https://lnkd.in/durU9Rrp #KJT #HealthcareIndustry #MRX #BrandEquity #BrandPlanning #BrandStrategy

Build sustainable success for your CPG brand. Innovation is your key to ignite brand loyalty. In a landscape with challenges like supply chain disruptions and shifting consumer behaviors, short-term growth strategies are faltering. It's time to pivot towards brand innovation to drive sustainable growth. As pricing elasticity reaches its limit, the need for a fresh approach is more evident than ever. Let's captivate consumers with compelling offerings and reignite brand loyalty through strategic marketing initiatives. Whether through breakthrough products, captivating promotions, or enticing packaging, brand innovation catalyzes success in today's market. At The GRO Agency, we specialize in revitalizing CPG brands through cutting-edge solutions such as new product launches, line extensions, packaging enhancements, and targeted marketing campaigns. Ready to propel your brand to new heights? Let's collaborate and explore the possibilities at https://lnkd.in/eWWvCV_N #brandinnovation #innovation #branding #marketing #brandstrategies #sustainablegrowth  #sustainability  #cpg  #cpgbrands  #packaging #cpgindustry #thegroagency

Did you know your brand is defined by what people say when you're not in the room? Take Nike, for instance. Their blend of quality products and effective marketing has cultivated strong brand loyalty. Similarly, Coke's triumph over Pepsi, despite taste tests, underscores the power of brand loyalty built on positive associations and memories The insight for small businesses? Crafting a compelling brand story isn't just about the product; it's about connecting on an emotional level with your audience. Identify the emotions and values that resonate with your customers and weave them into every aspect of your marketing. This is your first step towards building a brand that people will advocate for, even in your absence. Ready to build your brand's loyalty? Share your plan in the comments. #BrandBuilding #CustomerExperience #ecommerce #marketingtips

Great synthesis of foundational principles that help plan strategy for Brand Growth.

Are you building the category or your brand? It’s a critical challenge in the CPG space. Retailers push for category awareness, while your brand needs to build memorability. Even if your product is unique now, competition will follow. What happens then? How will you stand out? The key is striking the right balance—growing the category while making your brand unforgettable. It’s not just about awareness; it's about ensuring your brand thrives as the category expands, or being ready to pivot when retailers shift focus. Strategic brand development is the only way to guarantee your brand wins, no matter the direction the market takes. 📰 Sign up for NICE PACKAGE to receive data-first category insights, thought leadership from our team, and more! Hit the Link ➡️ https://lnkd.in/gqtcNXNj 🔔 Want more tips here on LinkedIn? Hit the bell at the top of our company page 🔔 #PackagingDesign #BrandDevelopment #CPG #BrandInnovation #BrandStretch

Our experts sat down with Marketing-Accountability-Standards-Board to discuss our Blueprint for Brand Growth, Kantar's evidence based framework that helps marketers focus on the key drivers and barriers to brand growth. Learn how you can leverage data-driven insights and industry best practices to make informed decisions, allocate resources effectively, and drive sustainable growth. Watch the session below ⬇

📈 How does brand management bring focus and real growth to a business? ✨ At GBR, we transform brands to boost efficiency, market appeal, and perceived value. This is not about looks; it’s a deep strategy backed by market insights and laser-precise expertise. 🔍 Check out this video, where I discuss how our strategy leadership helped Electrolux Group, a global leader with over 50 brands, streamline its brand portfolio a few years ago. Our approach included brand architecture, consumer segmentation, and strategic positioning. 🚀 We provided clarity and a fresh focus that led to the creation of stronger brand identities and even streamlined product development. At GBR, we build strong brands with world-class solutions. Whether big or small, we develop assets and insights that drive growth and success. 💡📊 Let’s connect and take your brand to the next level. 🌟 #brandstrategy #brandarchitecture #brandportfolio #businessgrowth #marketleadership #brandmanagement #gbrbranddesign

The Strategic Layers of Brand Equity 📈 Dive deeper into the study of brand equity, from awareness and associations to loyalty and support. Understanding these layers is crucial for crafting strategies that ensure your brand not only survives but get successful in today's competitive marketplace. Analyze the components that contribute to a robust brand equity. #Brandequity #competition #MKTG1113

Here’s the truth: you can buy awareness, but not brand preference. Brand preference isn’t just a metric, it’s a reflection of consumer desires and aspirations. Let’s turn brand preference into your brand’s competitive advantage. Click the link to watch a short video about the power of brand preference in driving sales! #marketresearch https://bit.ly/3Ta8Lbt

📢 In this final instalment in our three-part series on understanding the impact of context on brand choice, we introduce a dynamic approach to identify possible levers of brand growth, enabling brands to thrive in today's dynamic environment. The series focuses on the importance of identifying the context in which consumers make brand choices and using these insights to drive brand growth. Don’t miss! Click here for more white papers to help you unlock Brand Success 👉 https://lnkd.in/dp5QMJUw #Brands #BrandGrowth #Context #BrandChoice #Ipsos