Co-Founder and Principal of The Outlet Resource Group & T36 Golf; Entrepreneur; Outlet and Retail Expertise; Strategist; Endurance Athlete; "Find business opportunities that the smart people overlook".
The mainstream sports media has been infatuated with the growth of the fan base of Formula 1 often overshadowing the other motorsport racing series in the United States. NASCAR's landmark deal valued at $7.7B affirms a strong foundation for a renaissance as the sport made major adjustments coming out of Covid. The racing circuit has announced seven-year broadcast partnerships for its Cup Series with Fox Sports, NBC Sports, Amazon, and Warner Bros. Discovery, set to begin in 2025. The deals give NASCAR security for the rest of the decade and continues the evolution of top-tier sports leagues toward more exclusively streamed and simulcast broadcasts. Max gets more content for its sports tier, while Prime Video can build on its NFL success with another sports draw. Notably, as Formula 1 continues to gain more fans in the U.S., NASCAR’s new media deals are worth 13 times the reported value of F1’s U.S. deal with ESPN, which runs through 2025. Excited for the future of motorsports in the United States! #nascar #motorsports #motorsport #racing #sportsnews #sportsmedia #streamingsports https://lnkd.in/gszV6We3
Director of Technical Services at Advantage Innovations
11moHoping that NASCAR can continue to build a fan friendly product after their receipt mis-steps.