Authored & Published 2 books. I write about Finance, Marketing, Business Case Studies, Ad Campaigns and Valuation
Exploring how our Brain responds to Futile Effort, Imagine you’ve arranged a Meetcute with a Date off Aisle, And, Bam, Ghosted 👻, Ping, Ping, Hey, Sorry couldn't turn up Today. How about next Weekend?, reads the text. And, the next weekend, And, the next, How long will you keep at this gig? Every time, The Urgency reduces, The Exhaustion rises exponentially, on turning up. This leads to low motivation in turning up. Oooh, This is an interesting problem statement that Aisle can solve for, The Date that Texts consistently, but fails to Turn Up, every single time, Lack of Motivation with the Date, Dating, and any Platform. If this is someone you love, or are emotionally attached to, The moments are spent in palpitation, and sweaty knuckles. If this is just another random Date, It’s Why Should I Turn Up?, at the second empty Date. Regardless, at one point, it’s a no-closure mootpoint. Effort, More Effort, Harder Effort, No Outcomes. This Dating Principle applies everywhere, Arranged Marriage Alliances, Interviews, Pitching to a VC, Remember watching a Shark 🦈 Tank India episode, Where a Brand Selling Chaddis for Men procured Funding at a Decent Bargain, But, a Brand that worked on an iOT device to cut Food Waste received No Funding, None, Not a Rupee. The Chaddis were sold by a Boy just out of school, a freshman in College. The iOT Device was made by two top researchers in the country, one with corporate experience, and another, a research scholar. The only differentiator in play were emotions, and negotiation. Both made great TV 📺, Though, the Boy who sold Chaddis was initially received with ridicule, and perceived with intrigue, He stood by his product, and created an urgency, explaining what he was doing different, and even if he was not doing something revolutionary, he was still a fresh player in the market. The mood that the initial light humour created was in favor of him as well. And, as for the researchers, even though they articulated the product really well, The perception was that the product was aimed at a social cause, Let’s be Honest, Efforts aimed at Social Impact or Social Work is exhausting and intangible, despite sustainable and long-term outcomes. Why? We are not responsible for Who’s Who, And, Who’s Who doesn’t give a damn who we are, Regardless of Repeat Effort, Unlike in a market framework, Where we are responsible for the work we do, Since we are paid for it. Actually, the iOT device, if marketed well is a market-fit product, revolutionary to say the least, and had the potential to initiate a massive change in India’s FMCG market. Say, if ITC Limited or Dabur India Limited or Tropicana Brands Group, any massive Desi Conglomerate that dabbled with the Fruit 🍒Juice Market expended on this project, would have the potential to gain a preemptive advantage in the market. But, this was not how the product was marketed. Exhaustion -> No Funding. Follow Tattlery&Stay Curious!
Authored & Published 2 books. I write about Finance, Marketing, Business Case Studies, Ad Campaigns and Valuation
Most 3 yr olds in India are tucked in with this bedtime tale, a mythical short story, from the Mahabarat, a pre-dated Desi version of GOT, Where a Bad Boy ;) called Dushasana (Duchadanan) tries to pull at the yards of fabric draped by Draupadi to humiliate her, but just can’t, as the Fabric keeps growing, as he tugs, and pulls, At one point, exhausted by the effort, Dushasana collapses. When the reader or listener is led carefully, through a story, And then suddenly is asked, So, Where did We Stop? What Happens? Had we visited the homemakers’ India, be it Haryana or Tamil Nadu, this is a common trap in long conversations held by Aunties from 4 to 6, after the afternoon nap, Enga Vitten? Kahaan Hai Hum? Here, Either another Aunty catches the thread, for her to continue, or some other Aunty pitches in with a brand new story exploiting the void, with Adha Vidu, / Chod Dho..... What does, Where Did We Stop?, actually do? Where Did We Stop? feels like lugging a heavy Suitcase, only to let go, try again, let go, and try again.................... Where Did We Stop? feels like pulling a rope, with cuts and bruises, only to let go, try again,....... Where Did We Stop? is Dushasana trying Vastraharan again, as he finds himself suffocated and out of breath, buried under the fabric, but he keeps pulling with a single pointed focus, only to pull, pull, and pull, Every effort yielding incrementally lesser result than the previous try, As he pulls, there’s more to pull,.... pulls,.... more to pull,.... but the objective not met. The net result from this futile effort, is loss of time, exhaustion, lowered self esteem, self-doubts, and a sinking feeling of failure and vulnerability. If my fullest effort is still not Enough, is something, many of us had said at some point in our academic and professional pursuit, Then, there was a silver lining, A Resource that 🌈 rainbow-ed in our way, Or, there was No silver lining, And, we chose another path, Not necessarily in peace with the result, deep inside, but abandoning the effort to pick another achievable path. Some, keep returning to the same pursuit, for years, at times, decades. Others, persist on the same pursuit, for years, at times, decades. And, then, there are those with misplaced priorities, and deeply affected by the pursuit, that ensure that their ward definitely pursues, or avoids the pursuit, after X years, not taking into account, the times are different, their ward is not them, and where their ward is not where they were. Love is Bonkers. So, Where did We Stop? ;) Where did We Stop?, a Mockery of this tough, bruising effort, Where did We Stop where the reader is unaware that if he goes back, he may again have to stop at a Where did We Stop? The reader, he or a she or a they, has already been hurt enough at every turn that life offers, whosoever he, or, she, or they maybe to muster the energy to trust again, to give a second chance. To Emotion Driven Writing, 🥂
