👔Zudio is a digitally fashion and lifestyle brand launched in 2015 by Anand Ramanathan. If you find this content useful and valuable and wants to keep learning more such informative content, follow @ca_dhruvbhatia ✈️ Before moving ahead, share this information with everyone who loves to shop Trent Limited is an Indian retail company, which is part of the Tata Group and based in Mumbai. Started in 1998, Trent owns and operates fashion and lifestyle retail formats such as Westside, Zudio and Utsa. However, the success story and marketing strategy of Zudio has killed all others In a matter of 9 years, Zudio became a brand of Rs 4,000 crore with over 411 stores with below marketing strategies: ✅Zero Marketing Spend ✅Targeting Tier 2,3and GenZ generation ✅Non-Premium locations ✅Fast Inventory Turnover ✅FOCO (Franchise Owned, Company Operated) 1️⃣With FOCO model, the company maintained minimum capex as they ask the franchise owner to spend all the amount and then do revenue sharing. This is a win-win situation for both the parties 2️⃣Since, they are targeting tier 2,3 population, they open their stores at non-prime locations. This helps them keep a check on the rentals and cater to wider audience 3️⃣Zero Marketing Spend, they never spend any money on advertising because they never wanted their audience to feel that they are buying things from a premium brand or someone who can afford big money. They want their customers to feel a point of commonality between the two __ Learned something new? Consider following me Dhruv Bhatia & hit the bell icon! #businessanalysis #business
Tata's retail arm Trent Limited has strategically covered both ends of the fashion market spectrum - catering to the premium mass segment through Westside and the value-conscious segment through the innovative low-cost model of Zudio.
Zudio is diamond for Tata
That was an interesting read!
Wow, what an inspiring success story! Your innovative strategies have truly revolutionized the fashion and lifestyle retail industry. Keep up the amazing work, Dhruv Bhatia!
Superb breakdown
Interesting content 👍
Zudio ... Great analysis by you Dhruv Bhatia sir....
Interesting Dhruv Bhatia
IIM SIRMAUR MBA '25 | Management Trainee - Finoability | NISM - XV (RA) | Equity Research| EBSB Club | BHU B.COM '22
6moI think 'Breaking the stereotype mindset' is not a valid reason. In my opinion, it helps Zudio grow. It may be true from Zudio's point of view. But what I get is that 7 out of 10 people go to Zudio because of the 'TATA' tag.