Dhruv Chawda’s Post

The Super Bowl was last night, and as always, the internet is buzzing. The halftime performance! The nail biting last touchdown! Beyonce announcing new music! And, of course, the commercials. Which were good? Bad? Boring? You have serious money if your brand can place a Super Bowl commercial. So it's no surprise that giant brands and a few well-funded causes occupy all the screen space. But what if the little guys had an opportunity to get their message out to over 100 million people in one night? Let's dream a little. If we were in an alternative reality, what/who would you like to see advertised during the Super Bowl? It will surprise no one that I would like to see a commercial about paper. It could center around literacy or encourage people to step away from screens at least once a day to write something by hand, or even the science that shows that people learn more when reading a physical book or document than when they read on a screen. The commercial could highlight all of the incredible things that paper has made possible or even show spectacular paper art. Of course, I would make the commercial fun, engaging, and memorable. (I've only had a few minutes with my dream, while last night's ads took much longer to visualize and create.) What would your Super Bowl 'little guy' commercial dream be? (Spectacular couture paper dress by Zoe Bradley) #dreambig #superbowl #ads

We present to you some of the creative Christmas adverts with which companies create emotions for their customers. Do not forget that branding is the emotional connection of your products and services to the perception of your brand. Today we present to you John Lewis. Let your traditions grow. This is a story about a perfect Christmas tree named Snapper. Snapper might not be perfect to you or us but he is perfect in every way to a boy called Alfie, who grew him from a seed. https://lnkd.in/e7YEE3S2

We present to you some of the creative Christmas adverts with which companies create emotions for their customers. Do not forget that branding is the emotional connection of your products and services to the perception of your brand. Today we present to you John Lewis. Let your traditions grow. This is a story about a perfect Christmas tree named Snapper. Snapper might not be perfect to you or us but he is perfect in every way to a boy called Alfie, who grew him from a seed. https://lnkd.in/e7YEE3S2

Let’s make a showreel sandwich! 🥪  You should have your best work at the beginning but also at the end of your reel because of the recency effect! Have you heard of this before? 🔗 Watch the full video here: https://loom.ly/p6-GOQo #motiondesign #motionshowreel #showreel

💥New moves with #tie🍓. New Year, New Vision! 👉🏾This board shows many different things we all look for in a relationship. From the beginning of a relationship to many years in. 🧐Taken a look, does anything on this board resonate with you or your stage in your relationship? ❤️Date Night the Tie🍓 Way will be a new service offered with tier level vision board kits. 🍓Let's not forget an add-on of Chocolate Covered Strawberries, of course 😋 #visionboards #mindfuljourney #goalsetting #visualgoals #selfgrowthjourney #couplegoals Are you interested? Comment Below ⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️⬇️

Many are familiar with the infamous Van Halen 'No brown M&M's in the dressing room' story. Few seem to know the context, and because of that, might have a particular bias about that story. Let's set the record straight. A 'rider' is a list of everything the band needs, from what they want in their dressing room, to a list of technical needs impacting sound, performance and safety. In his book, David Lee Roth of Van Halen explained the "no brown M&M's" clause. He said it's a check put in place to make sure the promoter and venue are paying attention to detail. If you can't get the details of a bowl of M&M's right, what about the lighting rig that hangs above the band on stage, or the security of the attendees? The point is this, we assign our own meaning to stories that are not always fact. We then share those bias driven stories around the water cooler and through emails creating noise in our teams and organizations. That noise makes clarity and alignment very difficult. FunFact: Aerosmith had a similar 'gotcha' item in their rider. They specified "turkey breast, not turkey roll" for sandwiches. Singer Steven Tyler said in his book, if they saw turkey roll backstage, it was an instant 'trash the room' trigger. #leadership #narrative #mondaythoughts #powerofmusic #clarity

Our next Employee Spotlight is on our Creative Director, Polly Thurston! Polly brings passion, strategy, and precision to all of Mighty Citizen’s creative needs. She leads both internal and external endeavors and provides detailed strategy and feedback on projects. Polly’s creativity extends beyond her career! When she’s not leading her team at Mighty Citizen, you may find her painting, sewing, creating a block print, or spending time with friends and family. What are Polly’s thoughts on some of the latest trends? Here are her top 3 ins and outs this season: Ins: 1. Linen clothes 👗 2. Fun earrings 👂 3. Sparkling water ✨ Outs: 1. The summer heat ☀️ 2. Having to pay extra to get rid of commercials 💲 3. Traffic 🚦

Check out the first teaser for one of 2025's most anticipated comedies

How to create a Super Bowl spot with a celeb: 1. Open on mid-shot of celebrity in their natural environment. 2. Celebrity establishes whacky premise. (Different Tina Feys, Schwarzenegger says “Neighbaa”, Ken Jeong experiences modern times, someone impersonates Walken, Jen Aniston reminds that we forget…) 3. Cut to 9 different scenarios of the whacky premise. 4. Close with a blow line to wrap it up. (“That’s my line”; “I’m a BackstabbER”; “We did it!”; “The rest are just imitations…”; “I hate this town”) 5. Cut to super, then logo. 6. Bonus points for including a button after logo. “Booking dot yeah.”; “Love that chicken from Popeyes”; “Come onnn”; “I hope I get to play a half time show some day..”