DI East Africa’s Post

𝗘𝗨–𝗞𝗲𝗻𝘆𝗮 𝗘𝗣𝗔 𝗼𝗻 𝘁𝗵𝗲 𝗥𝗼𝗮𝗱 𝗶𝗻 𝗞𝗶𝘀𝘂𝗺𝘂 𝗖𝗶𝘁𝘆 𝗞𝗶𝘀𝘂𝗺𝘂 𝗖𝗶𝘁𝘆 yesterday hosted the 6th workshop in the regional series of the 𝗘𝗨–𝗞𝗲𝗻𝘆𝗮 𝗘𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗔𝗴𝗿𝗲𝗲𝗺𝗲𝗻𝘁 (EPA) sensitization forums, representing the Western region. The event brought together stakeholders from business, county governments and local groups. The 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗮𝗹 𝗦𝗲𝗰𝗿𝗲𝘁𝗮𝗿𝘆, State Department for Trade Alfred Ombudo K'Ombudo, CBS officiated the event, encouraging participants to explore the opportunities presented by the EPA and establish frameworks that would enable them to fully benefit from the agreement. The Kenya-EU EPA, which took effect on July 1, 2024, is a pivotal framework aimed at boosting economic growth by allowing Kenyan goods tariff- and quota-free access to EU markets. It also establishes systems that promote: • 𝗘𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Deepening Kenya's integration into the global economy to drive economic progress. • 𝗠𝗮𝗿𝗸𝗲𝘁 𝗔𝗰𝗰𝗲𝘀𝘀: Creating expanded opportunities for Kenyan exporters in EU markets, fostering growth in key sectors. • 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗖𝗼𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻: Providing aid and technical support to help Kenya meet EPA requirements and enhance trade capacity. • 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Emphasizing sustainable trade practices and environmental preservation. The workshop generated valuable insights on the opportunities, challenges, and strategies for optimizing the EPA’s impact. These contributions will inform planning processes as Kenya implements the agreement to maximize its benefits. #EconomicDevelopment #ESG #SustainableTrade #EUESGRegulations #EU-EPA Delegation of The European Union to Kenya Kenya Association of Manufacturers Kenya National Chamber of Commerce and Industry Fresh Produce Exporters Association of Kenya Fresh Produce Consortium (FPC) avocado society of kenya Kenya Export Promotion and Branding Agency Ministry of Investments,Trade and Industry

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