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Now this is innovation. Lab grown diamonds. Delivering value and enjoyment. Eco friendly. Targeting younger consumers. #strategy #innovation #creativity https://lnkd.in/ggtuWQD7

Check out my latest blog post on The Digital Hive: "Burberry's Renaissance: Navigating Change with Daniel Lee" - a deep dive into the brand's new creative director, financial challenges and strategic shifts. Read more here: https://lnkd.in/gkxe3edX

Ever wonder how to make a splash with a new store opening? Let me tell you about our recent success at Style Union-Nexon Omniverse Limited for our 75th store in Kompally. Picture this: Kompally, Telangana. A vibrant locale just hours from Hyderabad, soon to be home to our flagship store. The challenge? Capturing the attention of our Gen Z audience in a way that felt authentic and local. Here's how we cracked it: ▶️Go hyper-local: We partnered with End Of Drafts a Creative Studio to find the perfect local faces that our audience could relate to. No big celebrities, just real, relatable Gen Z faces. ▶️Ride the Instagram wave: We didn't just use Instagram; we became one with it. Every trend- we made it work for us. Stories, Reels, you name it. ▶️Pre-buzz is the new buzz: We didn't wait for launch day. We created a storm of anticipation, turning every post into a reason for our audience to mark their calendars. ▶️Collaboration is key: Our team at Style Union and the creative studio worked in perfect sync. Ideas flowed, creativity soared, and the results? They spoke for themselves. The outcome? Our content didn't just perform – it overperformed. We saw engagement and reach numbers that blew our usual metrics out of the water. But here's the real tea: It wasn't about following a textbook strategy. It was about understanding our audience, our brand, and the local flavor, then weaving it all together into a campaign that felt genuine and exciting. Want to see what I'm talking about? Check out these links: 👉 https://lnkd.in/dDrDPd8K 👉 https://lnkd.in/dbiskBrX 👉 https://lnkd.in/dghRt99C 👉 https://lnkd.in/d5rPXcrU 👉 https://lnkd.in/dAx3vK79 👉 https://lnkd.in/dAx3vK79 👉 https://lnkd.in/dAx3vK79 👉 https://lnkd.in/dAx3vK79 So, next time you're planning a launch, remember: Think local, trend global, and always, always keep it real. #Marketing #MarketingStrategy #Content #ContentStrategy #Styleunion

Thankful for all of the trends and predictions that are swirling right now 🌪 Have you had a fav list? I was particularly inspired by this year's Pinterest Predicts (did you know their track record is that 80% actually tend to happen!?) A few of the food & bev trend predictions from Pinterest: 🌍 GIVE A SCRAP - Spiking interest in zero waste crafts and recipes leveraging discarded/expiring foods (food sustainability!). 🍍 TROPIC LIKE ITS HOT - A rise in tropical decor and mocktails. 🧀 MELTY MASHUPS - Increases in recipes that fuse foods together like pizza pot pie +55%, gummy candy kabobs +170%, carbonara ramen +165%, cheeseburger tacos +255%, and burger quesadilla +80%. Um, yum! 🎨 KITSHENS - Designs involving eclectic and vintage decor will peak for kitchens. ☕ CAFECORE- Coffee bar/station styling will be a hot inspiration topic. See more: https://lnkd.in/e38derNf

🚨 Media Alert: Dejeune Harris Just Slayed the Fall Boot Trend in Real Simple! 👢✨ Okay, fashion lovers, listen up! 📣 Dejeune Harris, the style genius behind Your Style Is Forever, was just featured in Real Simple sharing her take on the fall boot trends we all need to know about. And, guess what? The square-toed boot is back and better than ever. "I love them because they are practical and chic, imitating the natural shape of the foot, which allows for longer wear,” says Dejeune. Yup, that’s right—comfort AND style. Plus, we’re getting major 90s and early 00s vibes, and we’re here for it! So here’s the deal: 👀 Want to be the next expert featured in big-name outlets like Real Simple? Now’s your moment to step into the spotlight. Let’s talk PR, because if Dejeune can land features like this, so can you. DM us to see how we can get YOU the media attention you deserve! https://lnkd.in/eJkVpWUr

Dupes are everywhere these days and it's not just limited to fashion. From food to beauty, everyone is looking for value for money. As someone who tried a legit at-home dupe of a Joe and the Juice tuna sandwich this week, I can attest to this trend. There's no stigma in a dupe. It's important for brands to adapt to this changing landscape. Some have embraced the dupe culture by offering more affordable alternatives themselves, while others focus on emphasising their unique value propositions and heritage. There are opportunities for innovation everywhere, whether it's offering a more affordable option, enhancing an existing product, or putting a unique twist on something. Have you ever wondered how or what you could 'dupe' in your sector? Check out this article to learn more about how brands are navigating this trend: https://lnkd.in/dw4ws-GV #dupes #brandingmeansbusiness #valueproposition #brandinnovation

If you haven't seen this SNL skit yet, take 30 seconds and watch it! Sourcing Journal’s Kate Nishimura describes the clip, “The “ad” takes aim at this consumer apathy when the voiceover asks the increasingly sketched-out shoppers—who begin to catch onto the themes of forced labor and quality issues—whether they'd stop buying from “Xiemu” if they knew for sure that production practices were indeed “shady.”” Sharing the evidence of exploitation of slave labor and hazardous chemicals and materials have gone through the phases of educating to shaming - and now humor. Is it a hot take to say that if it's a funny SNL skit, it's finally reached a point where people will take it seriously? Sounds counterintuitive, but hard topics are the hardest to digest and take all kinds of touch points to resonate. Humor being an easy way in. It's funny because it's true. See the full Sourcing Journal article here: https://lnkd.in/e76VA9bm #circulareconomy #sustainablefashion

Pinterest Predicts 2024 Trends! Exciting news for the upcoming year! Pinterest has unveiled their predictions for 2024, and it's a treasure trove of inspiration. From home décor to lifestyle trends, this is your guide to what's next. Dive into the details here: https://lnkd.in/gTjaw8Bj #PinterestPredicts #2024Trends

Just finished a podcast with Rick Rubin and James Perse. One point resonated with me after 15 years in fashion ecommerce: good merchandising is the secret weapon of successful brands. A brand's story goes beyond pretty pictures and slick website design, directly impacting average order value, conversion rates, and brand loyalty. James' insights align with Cobble Hill brand-working principles: • Measure and personalize: User behavior and A/B testing unlock the key to conversions. Emma Montgomery-Campbell clearly knows this. • Strategic pricing: Anchoring, bundles, and limited-time offers paint a picture of value. • Visuals win: High-quality imagery and 360° spins bring a brand to life. • Scarcity sells: James Perse demonstrates "less is more" with limited drops and curated collections. One thing we have been emphasizing is that investing time and effort in deliberate merchandising crafts a compelling ecommerce experience that drive sales and cultivate brand loyalty. In the competitive fashion landscape, it's the differentiator that seems to set our brands apart.