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Brands’ #influencermarketing requests for proposals (#RFPs) are zeroing in on measurement and attribution as well as how #influencer agencies and #platforms will keep them abreast of emerging trends, according to influencer marketing execs, who say overall the RFPs are now much more sophisticated than previous years. Call it another ripple effect of influencer marketing maturation. In this piece by Kristina Monllos, we speak to Chelsea Goodson of Find Your Influence, Inc, Danielle Wiley of Sway Group, and Nick Miaritis of VaynerMedia.

As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus

As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus

Robert K.

One learns a lifetime.

9mo

But it also depends on what the given company imagines the term sophisticated influencer to mean.🧐

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As always, it's wonderful to chat with Kristina Monllos and share our perspective!

Thank you so much for including us at Find Your Influence, Inc, Kristina!

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