Digilock’s Post

Big plans for this year 👀

My wife and I were looking to buy a new sofa. After days of research we found the one we wanted. We bought it as it ticked all the boxes: local supplier, sustainable company, size, material, design and color all matched our style. The day it arrived, there was something slightly off. Even though we still loved the sofa, the colour in real life looked different to the one we saw online, so naturally we were disappointed. The Customer Success team were great in giving us valuable tips on how to combine the new sofa with different coloured furniture options/ textures etc. to make it how we wanted it to look. In a world with so many different options, and now AI rendered imagery, we are simply overloaded with noise. My point is that, it is more important than ever that our objective should be to differentiate, better qualify, give real-life options, or alternatives earlier on in the buying process to help better qualify your leads and ultimately drive long term customer success. Keep it simple, show or tell it like it really is… and in there lies the perfect customer journey!!! #InsightRevenue #Awareness #Interest #Insights #ITV #Sales #Marketing

My Top 3 learnings for export/business showrooms (re-share these simple ideas so others don't take 25years to learn this!) Our export showroom in Delhi gets superlative feedback from clients big and small (this fun photo from yesterday, which has become my signature shot to take after visiting 4 floors of product display!). There have been some profound learnings along the last 25years of having moved 4 showrooms, each time for an upgrade. Obvious stuff once you read it, but my buyer and buying agency friends could say about how often they don't see this happen in real businesses: 1. Invest in ARCHITECTURE and design: it sets the base layer of impression on the mental wall of your clients. Not to go overboard, but don't get into the trap of "my product is the hero" - sure it is, but heros also need good screenplay for films to be successful. LIGHTING is key!! Clean and comfortable toilets, a decent arrival space, good international style coffee, reliable aircon etc you know it all, but sometimes we miss the obvious. Marketing comes before the selling - remember? No second chances to make the first impression- remember?? 2. ORGANIZED displays by themes/looks/category. Buyers have very little time and their time needs to be respected and utilized by you. Our job too, not just theirs. We organize rug displays in groups, not just stacks or racks. Prices have to be ready and product specs on tips! We display about 2000 rugs, but one can walk through those in under 45mins! Without missing a thing! (I have enough people on LI who know this first hand!) 3. Don't CLUTTER with too much product (yes 2000rugs isn't too much if you do what we do and edit well!). If necessary, edit the contents before meetings and have just the max muscle to fat ratio for the display. Removing what can be removed from the showroom is like losing weight for the body. We know by experience what are the "so so" items. Be disciplined about removing those. I could go on and on, but I would love for you to share your wisdom here which you learned by your experience as a buyer or seller? #showroom #design #selling #marketing #display #meetings #Exports #architecture

Take any retail market leaders in the current market and surprisingly they have used Customer experience design concepts to make customers feel either Excited or Nostalgic to drive positive engagement and high brand attachment. Lets take some examples: Zudio/Westside = Excited for trending fashion at an affordable price Pothys/Tanishq = Nostalgic with their region-based storefront and interiors What do you think?

Intelligent Style Mindset Shift: Buying on sale is a BONUS Don't buy something BECAUSE it's on sale. Invest in something that feels good and adds value to your closet and it's a BONUS that you're getting it on sale. Let your closet reflect the confidence you carry, not just the markdowns you score. Because in the end, it’s not about what you save but rather how those pieces make you feel and how they work with you to communicate your presence. Dress up and dare to stand out with Intelligent Style. To have fabulous pieces that FIT from emerging designers curated especially for you and delivered to your door, join the Boutique Box Membership. https://zurl.co/AjMI #intelligentstyle #personalstyle #investinsuccess #womenleaders

✨ Transforming Spaces with Custom #Confetti #windowdisplays ✨ In the vibrant world of retail and #eventdesign, creating an unforgettable #visualimpact is key. That's where custom confetti window displays come into play! Perfect for clothing stores, department stores, #events, and #popups, these displays are all about bringing a burst of joy and color to any space. 🌈 Why Confetti Displays? Visual Appeal: Confetti adds dynamic, playful, and festive vibes. Custom Shapes & Colors: #Tailor them to match #brandidentity or event theme. Versatility: Ideal for seasonal campaigns, product launches, or simply revitalizing #storefronts. From elegant swirls to thematic shapes, confetti window displays offer endless possibilities. Let's chat about how these vibrant displays can elevate your space and create an immersive experience for your customers! #WindowDisplay #RetailDesign #EventPlanning #VisualMerchandising #ConfettiMagic

✨ Retail is not dead – it’s evolving ✨ The image of this intricate display from Tiffany & Co. speaks volumes about the future of retail. Retail spaces are no longer just about products on shelves—they're about experiences. Retail displays are now powerful storytelling tools, drawing customers in through multi-layered designs that mix visual interest, interactivity, and sensory engagement. In this Tiffany window display, the carefully layered frames and subtle lighting create a 3D effect, making the product pop while inviting viewers to immerse themselves in a world of luxury. According to recent trends in retail design, interactive and layered displays are leading the charge in 2024. From digital elements like touchscreens to organic shapes that evoke natural beauty, displays are evolving to capture attention in a world where first impressions matter more than ever. For example, luxury retailers like Tiffany & Co. use immersive displays not just to showcase their products but to inspire customer engagement. These displays become shareable moments, driving traffic both in-store and online through social media, proving the importance of window displays in creating lasting emotional connections. At Envy, we specialise in bespoke joinery retail displays that combine craftsmanship with the latest trends, from eco-friendly designs to interactive elements. Our goal is to help brands create memorable customer experiences that stand out, drive foot traffic, and elevate brand loyalty. What do you think? #RetailDesign #CustomerExperience #LuxuryRetail #RetailIsNotDead #RetailDisplays #InteractiveDesign #BrandStorytelling #EnvyLeicester

https://lnkd.in/geyaH-je Enhancing the Aroma Experience | The Importance of Reed Diffuser Packaging The packaging of a reed diffuser is often the first point of contact between the product and the consumer. As such, it plays a crucial role in making a positive first impression and attracting potential buyers. Eye-catching and aesthetically pleasing packaging designs can capture the attention of consumers and entice them to explore further. Whether it's elegant simplicity, vibrant colors, or intricate patterns, the design of reed diffuser packaging should reflect the brand's identity and appeal to the target market. #reeddiffuserpackaging  #boxpackaging 

Layering items within a display breaks up the visual monotony within a retail space. Whereas most displays tend to be two-dimensional, layering creates a three-dimensional effect, instantly grabbing customers' attention. Mixing items of different heights, shapes, and colors creates a visually stimulating display and encourages customers to explore products more thoroughly. See how Pac Team incorporates layering in retail design at pacteamavenue.com. #retaildesign #retailenvironment #trends

Transforming a retail space goes beyond just aesthetics—it's about crafting an environment that invites and inspires. Effective design combines the art of layout optimization, ensuring every part of the store is easily accessible and customer-friendly. Strategic lighting sets the mood, illuminating products and spaces in a way that attracts and pleases the eye. Visual merchandising plays a key role too, creating dynamic displays that capture attention and stimulate interest. Lastly, we focus on comfort, designing welcoming areas that encourage customers to relax and enjoy their time in your store. Dive into a world where each element is thoughtfully integrated to foster both brand identity #Shilpi #ShilpiDesigners #RetailDesign #StoreMakeover