Digioh’s Post

"What data matters the most to create "personalized" DTC experiences?" 🤔Mariel Bacci Kilroy of Sticky Digital believes it starts by asking the right questions as visitors land on your Shopify store. "Zero party data that Is related to your products and how your audience might engage in a sales cycle is critical. We have worked with a lot of brands that ask a lot of questions from their audience, and then are not able to leverage it in any real way. If you're selling dog food, do not ask a person if they are male or female...it just isn't relevant. Instead, ask them the age of their dog, the weight of their dog and if their dog has special needs, etc... " Learn all about personalization strategies that are working for today's Shopify stores in our 2024 Shopify Personalization Report. Dive into 4287 words of eCommerce wisdom where 5 Shopify minds (including Mariel) share insights on zero party data, onsite, and retention marketing strategies for maximum efficiency. 📌 Read the entire report here: https://lnkd.in/gA9aJQjz

Are your marketing efforts truly leading customers to your store, or just shooting arrows in the dark? In e-commerce, grasping the effect of your marketing strategies is vital. At Milktub Agency, we see Marketing Attribution Modeling for your Shopify store as a thrilling quest to unearth hidden treasures. The right approach can illuminate which marketing channels are not just creating buzz, but actually driving #sales. Marketing Attribution Modeling is a method to gauge how different marketing channels contribute to sales. In simple terms, it's about figuring out which of your marketing activities are persuading customers to make a purchase, & to what extent. In a digital landscape overflowing with options, it's easy to get lost in the sea of #data. With customers interacting with your #brand through multiple channels – from #socialmedia ads to #email campaigns – pinpointing what really influences their buying decisions is key. This #knowledge helps you make the most of your marketing budget & tailor your strategies to connect better with your audience. 𝐕𝐚𝐫𝐢𝐞𝐭𝐢𝐞𝐬 𝐨𝐟 𝐀𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐌𝐨𝐝𝐞𝐥𝐬: ✔️𝐅𝐢𝐫𝐬𝐭-𝐂𝐥𝐢𝐜𝐤 𝐀𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: This model gives all the credit to the very first channel through which a customer interacted with your store. It's like thanking the friend who introduced you to your favorite coffee shop. ✔️𝐋𝐚𝐬𝐭-𝐂𝐥𝐢𝐜𝐤 𝐀𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: In stark contrast, this model applauds the last channel that led to a sale. It's akin to praising the sign that guided you to the coffee shop's door. ✔️𝐋𝐢𝐧𝐞𝐚𝐫 𝐀𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: Here, every touchpoint in the customer journey gets equal recognition. Each channel, from the first to the last, is like a musician in a band contributing to the final melody – the purchase. ✔️𝐓𝐢𝐦𝐞 𝐃𝐞𝐜𝐚𝐲 𝐀𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: This model gives more credit to channels closer in time to the sale, much like giving a standing ovation to the closing act of a play. ✔️𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐁𝐚𝐬𝐞𝐝 𝐀𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧: A mix of first-click & last-click, this model gives substantial credit to both the initial & final touchpoints, acknowledging the importance of first impressions & final decisions. Implementing these models requires a blend of analytical tools & a deep understanding of your customer's journey. Platforms like Google Analytics 4, integrated with your Shopify store, can offer insightful data. But remember, the choice of model depends heavily on your unique business goals and customer behavior. At Milktub Agency, we specialize in tailoring marketing attribution models to fit your specific needs. Our team of experts delves deep into your data, ensuring every marketing dollar you spend is an #investment, not an expense. Want to gain clarity into the effectiveness of your marketing efforts? Contact Milktub Agency today to learn how we can empower you with the insights you need.

Let’s be honest: without traffic, all the effort you put into product development and on-site optimization is utterly pointless. But you don’t need just any old traffic. Your store needs highly targeted traffic, the kind that only comes with a well-thought-out and optimized eCommerce ads strategy. Yes, SEO can drive traffic over time, but for real, continuous growth, getting your eCommerce advertising perfect is a must! This means: ✨Laying the foundation for an omnichannel experience ✨Choosing your core (best) marketing channels ✨Selecting the right ad campaigns for key journey touchpoints ✨Using real-time automation to manage optimization and drive sales ✨Going all-in on personalization In this StoreYa.com post, you will find just the right steps to take your marketing strategy to the next level. It also includes some stellar ad examples and hacks from top experts and brands. #MarketingTips #EcommerceSuccess #eCommerceMarketing #DigitalMarketing #EcommerceBusiness #Onlineshopping #onlineretail #dropshipping

**Boost E-Commerce Sales with Seasonal & Holiday Marketing Strategies! 🚀** 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚𝐧 𝐞-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐦𝐚𝐧𝐚𝐠𝐞𝐫, 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭, 𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐰𝐧𝐞𝐫 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐬𝐤𝐲𝐫𝐨𝐜𝐤𝐞𝐭 𝐲𝐨𝐮𝐫 𝐬𝐚𝐥𝐞𝐬? This comprehensive seasonal marketing plan is your key to success! 📈 Here’s how you can capitalize on seasonal trends and holidays to enhance customer engagement and maximize ROI: 1. **𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐊𝐞𝐲 𝐒𝐞𝐚𝐬𝐨𝐧𝐬 𝐚𝐧𝐝 𝐇𝐨𝐥𝐢𝐝𝐚𝐲𝐬**: - Conduct market research to spot high-potential seasons. - Create a marketing calendar with crucial dates and peak shopping periods. - Analyze customer purchasing patterns for targeted campaigns. 2. **𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐒𝐞𝐚𝐬𝐨𝐧𝐚𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬**: - Set clear objectives like boosting sales or brand awareness. - Develop thematic content that resonates with the season’s vibes. - Curate a selection of season-specific products and promote them prominently. 3. **𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐄𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐂𝐨𝐧𝐭𝐞𝐧𝐭**: - Design eye-catching visuals and promotional copy. - Write seasonal blog posts offering valuable insights like gift guides or recipes. 4. **𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬**: - Utilize email marketing, social media, and paid ads. - Collaborate with influencers to reach a broader audience. 5. **𝐌𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠 𝐚𝐧𝐝 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠**: - Track performance in real-time using analytics tools. - Be ready to adjust and optimize based on data and feedback. 6. **𝐌𝐞𝐚𝐬𝐮𝐫𝐢𝐧𝐠 𝐒𝐮𝐜𝐜𝐞𝐬𝐬**: - Analyze sales, track engagement metrics, and solicit customer feedback. - Calculate ROI to evaluate campaign profitability. 7. **Best Practices**: - Consistency in branding and messaging. - Tailoring campaigns to audience interests. - Planning well in advance and innovating with fresh ideas. Dive deeper into this strategy to drive consistent business growth through timely, relevant marketing efforts! 📄 Explore the full strategy here: https://lnkd.in/g5QSzuZd #Ecommerce #MarketingStrategy #SeasonalMarketing #ROI #SalesBoost

Not #SEO related but rather a bit of interesting insight into attention recession from across the pond. Did you know that the average human attention span has reduced to eight seconds!? Reduction in attention spans is making it harder for brands to engage, convert and retain shoppers. In fact, a consumer typically makes a purchase decision after interacting with a brand over 20 times. Lots of opportunity for distractions in the product consideration and decision journey. Forbes takes a look at inbox commerce and hot channel conversions across your broader #digitalmarketing channel. #forbes #marketing #digitalmarketingstrategy #retail #d2c #ecommerce https://lnkd.in/e8Sm97q8

In the dynamic landscape of e-commerce, understanding the effectiveness of marketing efforts is paramount for Shopify store owners. This is where the concept of attribution steps in, serving as a crucial tool in deciphering the impact of each marketing touchpoint on consumer decisions. Let's delve into the importance of accurate attribution and highlight some common pitfalls to avoid. Attribution offers a detailed insight into which marketing channels are genuinely contributing to sales, allowing businesses to allocate their budgets more effectively. Here's why it's indispensable: ROI Insights: Attribution enables precise measurement of return on investment across different marketing channels, guiding more strategic budget allocation. Customer Journey Mapping: It provides a comprehensive view of the customer's journey to purchase, revealing the touchpoints that influence their decision-making process. Strategic Decision-Making: Armed with attribution data, businesses can make informed decisions, tailoring their marketing strategies to optimize performance and drive growth. While attribution is invaluable, navigating its complexities without falling into certain traps is crucial: Overreliance on Last-Click Attribution: This approach credits the final touchpoint before purchase, potentially overlooking the contribution of earlier interactions in the conversion funnel. Neglecting Cross-Device Behavior: Customers often use multiple devices before making a purchase. Failing to account for this can lead to incomplete attribution analysis. Underestimating Offline Channels: Offline marketing efforts can significantly influence online behavior. Ignoring these channels can skew the understanding of what drives conversions. Data Overload: The wealth of data available can be overwhelming, leading to analysis paralysis rather than actionable insights. Implications for Your Business Proper attribution is not just about assigning credit; it's about understanding how to leverage insights for future strategy development. Here are steps to refine your attribution approach: Adopt a Holistic Model: Utilize multi-touch attribution models to acknowledge the role of multiple touchpoints in the customer journey. Incorporate Offline Influences: Develop methods to track the impact of offline marketing efforts on online sales. Prioritize Actionable Insights: Focus on deriving actionable insights from attribution data, avoiding the trap of getting lost in excessive analysis. Effective attribution is a cornerstone of a successful e-commerce strategy, providing clarity on marketing effectiveness and guiding informed decision-making. By understanding and navigating common pitfalls, Shopify store owners can ensure their marketing efforts are not only measured accurately but also optimized for future success. #EcommerceSuccess #MarketingAnalytics #CustomerJourney #DigitalMarketingTips #AttributionModeling #shopify #attribution

After talking with 214 Founders and CEOs of small to eight-figure Ecom & DTC brands. I was struggling to digest this one simple fact… “Why do eCom brands struggle to hit 3-10x ROI?” And after seeing what everyone was doing… The answer was crystal clear to me. You see, paid ads are getting more & more expensive. Many brands spend $50k-$100k per month on ads to acquire customers. But hardly make any profits. Because they have other costs as well. And, that’s why I started to look for a way that could solve this problem for good. And, after multiple searches, I stumbled upon a profile... I found a 19 year-old-guy (Shivam Sur) who has been helping e-commerce brands increase their revenue by converting cold traffic into loyal customers. And he has generated $16M+ for his clients without any extra ad spend over the last year. I was blown away. So, I reached out to him and asked if we could work together and solve this big challenge of conversion for eCom & DTC brands! Then me and my friend, Bibek Shaw met him, and we discussed our goals & vision. It turned out we had the same ideals and goals in life. So, we decided to launch eCom007, an email marketing agency for e-commerce & DTC brands that helps them generate more revenue and keep customers longer, all without spending a penny more on advertising. And as a launch special, we came up with a plan to turn all his knowledge into a report. This report is all about how any e-commerce brand can convert 6-9% of cold traffic into paying customers. And, for a limited time, we are giving this report away for free. If you are interested, then just like this post and comment “ECOM007” and I will send you the link to the free report. #ecommerce #marketing #emailmarketing #d2c

Are you ready to transform your customer journey strategy? Check out our latest article on KnoCommerce and discover how to harness zero-party data for a cookieless future. Here’s what you’ll learn: 🔍 Deep Customer Insights: Collect zero-party data through surveys to gain direct, actionable insights into your customers' behaviors and preferences. 📈 Refined Marketing Tactics: Enhance your marketing strategies by integrating KnoCommerce with platforms like Shopify, Klaviyo, and Triple Whale to bridge the attribution gap. 🚀 Boosted Revenue: Learn how one brand achieved a 75% increase in revenue by leveraging KnoCommerce data for more informed decision-making. KnoCommerce is pivotal in today’s ecommerce landscape, helping brands drive growth and improve customer engagement. Read the article by Daniel Shepherd, Strategy Lead for Paid Social at adQuadrant, and future-proof your marketing strategies. https://lnkd.in/gGtmVdwK #ecommerce #knocommerce #customerjourney

Transforming your digital marketing strategy has never been more important. With the rise of shoppable channels and inbox commerce, it's crucial to understand how they can help you meet shopper demands for personalization. https://lnkd.in/gZG_R4ST #digitalmarketing #shoppablechannels #inboxcommerce #personalization #onlineshopping #ecommerce #marketingstrategy