Digital Brand Architects’ Post

Micro-Influencers & Thought Leadership Micro-influencers and thought leaders are becoming key players on LinkedIn, especially for niche industries. These individuals focus on specific topics and build trust within their communities through consistent, valuable content. Thought leadership goes beyond self-promotion; it’s about providing insights that foster professional growth and industry advancement. Micro-influencers on LinkedIn tend to be highly relatable and engage more authentically with their audience, offering tailored advice, actionable insights, and fostering meaningful discussions. By integrating these elements, professionals can enhance their visibility, increase engagement, and establish authority in their respective fields.

There’s more to promotion than just recognition. And the truth is a promotion never happens just because an employee asks for one. They happen when employees develop themselves in the right way and learn how to cultivate a network of influencers. It’s hard work! When we work with clients on #career #advancement, their success lies in their ability to build their own career journey. Our coaches are ready for you! Set up a talk with a coach: https://lnkd.in/ggeveT4U

We help clients with their career journey vision. Our coaches are here to talk to you!

If you are in the process of adopting learning organisation methods then pay attention to your methodology. What do you think will happen to all the data your systems generate if they fail to reflect what matters to the people they impact? What happens to that lovely data you have collected if the people who action it are not interested in it? #matters #learningorganisation #design #change #ask #include

𝗙𝗲𝗲𝗹𝗶𝗻𝗴 𝗢𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗲𝗱 𝗮𝘀 𝗮 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗿? 𝗬𝗼𝘂’𝗿𝗲 𝗡𝗼𝘁 𝗔𝗹𝗼𝗻𝗲 All of your peers I've spoken to over the past months feel exactly the same. 100%. ALL. Everyone. Let that sink in. And this has been the case for the almost two decades that I have now been in this industry. 🚆 It was the case when I organised a #Trainstorm for some of the most vocal Twitter critics of the Nederlandse Spoorwegen. 🍺 It was the case when I was globally responsible for the crisis management for The HEINEKEN Company with an SLA of 1 hour, 24/7, 365 days a year. 🍟 And it was for sure the case when I flew to Chicago for a 2-hour meeting with the Global VP of Digital for McDonald's to present our latest strategy. Some of the top challenges are: 1. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗦𝘁𝗿𝘂𝗴𝗴𝗹𝗲: Balancing diverse platform needs with a coherent strategy is a constant stakeholder battle. 2. 𝗧𝗿𝗲𝗻𝗱𝘀𝗽𝗼𝘁𝘁𝗶𝗻𝗴: Deciding which trends to chase and which to pass is like living in constant FOMO. 3. 𝗧𝗼𝗼𝗹 𝗠𝗮𝘀𝘁𝗲𝗿𝘆: With so many tools available, choosing the ones that offer insights, not overload, is crucial. 4. 𝗣𝗿𝗼𝘃𝗶𝗻𝗴 𝗩𝗮𝗹𝘂𝗲: Demonstrating social media’s impact in executive terms is no small feat. 5. 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Transforming from a manager to a mentor for your team is challenging but essential. 6. 𝗔𝗴𝗲𝗻𝗰𝘆 𝗗𝗶𝗹𝗲𝗺𝗺𝗮𝘀: Partnering with agencies that understand both social and corporate realms is often tricky. So trust me when I say that at Social Frontiers, we understand these pain points. We help you transform from feeling overwhelmed to becoming a confident leader. To be able to finally zoom out and proactively drive the strategic agenda of your brand. 🎥 Eline van Dam ------------- Hi👋! I'm Anneli, on a mission to bring the social back to social media. We offer specialised training, strategic resources, and an empowering community to support social media professionals to advance in their career. You can apply for our strategic leadership program via link in bio or send me a DM to find out how to join the Tribe. #SocialMediaManagement #Leadership #DigitalMarketing #SocialFrontiers

What makes a thought leader? They're like pioneers in the digital landscape, recognizing trends before they happen and applying that insight to achieve real business results. Check out these thought leadership examples to inspire your own unique approach. 🚀 - Discover the impact of thought leaders like Whitney Wolfe Herd, Rand Fishkin, and Marie Kondo - Learn about the power of a dedicated thought leadership platform and good branding - Understand the importance of catering to your audience and leveraging social media outreach Who knows, the next great thought leadership example could be you! 🌟 https://lnkd.in/eQ-BS2R9

Pillars of change!    They took a moment to reflect, hold up the mirror and understand how they, individually and as a team support the Murphy strategy – Our Murphy Plant Influencers. Seen as pillars of our success, our influencers came together in the first of a four-part process. Supporting this process, the Murphy Plant leadership team. Setting the Culture starts with leadership, but to continuously improve and sustain a culture relies on commitment, trust, and accountability of every individual.    First, we revisited the strategy, discussing the “What” we do and the “How” we do it. Plus, how the business purpose and the influencer’s personal purpose come hand in hand. These sessions are more than just events, they're an investment in the personal and professional development of our team, a testament to our commitment to not just deliver to our values, but also to push the boundaries and lead from the front.    Murphy is setting the stage for a future where our influencers lead with purpose, contributing to a culture of excellence that plays an integral part in the way we go to work.    We will continue to build, but never neglecting the foundation which supports everything we do.  Brendan Sugrue CMILT Tom Kilraine Brendan O'Hara Damian Strangeway Mike Carpenter   #MoreToMurphy #CDPMurphy

Discover powerful insights from industry leaders! 🌟 Ben Jeffries from Influencer on brand lift and natural exposure – just one of the fantastic insights shared at GDS Group’s CMO Summit EU. For even more industry insights, discover our upcoming summits here: https://ow.ly/3eJj30sFxHq #IndustryInsights #DigitalSummits #LeadershipWisdom

🍂 Happy fall! 🍁 2025 is 99 days away. Opportunities for leaders to share 2025 industry trends and predictions with B2B and mainstream press are abound. Positioning your company as an industry leader in the media can influence business outcomes for the year ahead. 🔮Here are 6 ways to get started: 1️⃣ Research Key Trends – Dive into market data, competitor strategies, and audience behavior shifts to identify trends you can address early. 2️⃣ Develop Original Data – Launch surveys or reports that offer fresh, actionable insights. (Unique research gives an edge.) 3️⃣ Identify Key Journalists & Editors – Tailor approaches to their beat and demonstrate why your insights are crucial. 4️⃣ Leverage Thought Leadership – Submit guest posts or op-eds to relevant platforms. Establish yourself as an expert with a distinctive perspective on what’s next. 5️⃣ Create a Year-End PR Strategy – Plan how you’ll engage with media. Consider leveraging holiday trends, annual roundups, and 2025 outlooks. 6️⃣ Media Training – Capitalize on editorial opportunities by distilling your insights into succinct key messages. #leadership #PR #thoughtleadership #businessstrategy #2025trends

Want to build thought leadership on social media? Start here 👇 First, I would like you to please keep it simple. 1. Share insights, not just updates. 2. Offer solutions, not just opinions. 3. Add value to every post. Next, could you be consistent? 1. Show up regularly in your niche. 2. Engage in conversations daily. 3. Respond thoughtfully to feedback. Finally, stay authentic. 1. Be real about your experiences. 2. Share stories that connect. 3. Let your personality shine. Remember, thought leadership is about trust. Build it with every word you share. P.S. What’s your go-to tip for standing out online? #ThoughtLeadership #PersonalBrand #SocialMediaTips