Digital Cinema Media’s Post

Have you ever questioned why your cinema campaigns aren’t delivering the desired results, even with a substantial budget?  It may not be your campaign idea that’s the issue, but rather the choice of cinema format. With PVR INOX attracting over 1.2 million moviegoers in a single day and the festive season drawing in a massive crowd, choosing the right cinema format can make all the difference. With major blockbusters like Devara and Vettaiyan hitting theaters, brands have a prime opportunity to engage with audiences when they’re most receptive. Selecting high-visibility formats, such as on-screen ads or immersive experiences, can maximize impact. Timing and placement are key—securing a spot before these anticipated releases can ensure your brand stands out in a crowded theater. It’s all about aligning your message with the right audience at the right moment! Let's connect @7519736709 and opt for crowds instead of empty seats. #CinemaMarketing #PVRINOX #NationalCinemaDay #Moviegoers #BrandVisibility #BlockbusterAds #ROIInCinema #EngagedViewers #FilmPromotion

The movies and entertainment market size has grown strongly in recent years. It will grow from $95.36 billion in 2023 to $103.76 billion in 2024 at a compound annual growth rate (CAGR) of 8.8%. The growth in the historic period can be attributed to cinematic innovations and storytelling, the influence of celebrities and star power, the globalization of the film industry, the emergence of blockbuster films, and the evolution of distribution channels. The movies and entertainment market size is expected to see strong growth in the next few years. It will grow to $140.18 billion in 2028 at a compound annual growth rate (CAGR) of 7.8%.

Cinema ads grab attention! Studies show 2.5 times more consumers watch ads playing in cinema compared to TV 📈 That's the power of the immersive cinema experience! ✨ At Equinox, we craft cinematic ads that tell stories, leaving a lasting impression on viewers. Ready to create an ad that shines on the big screen? Contact Equinox today and let's discuss your vision! 📧 #Equinox #VisualStorytelling #Advertising #VisualContentCreators #AdvertisingProduction #CreativeVision

Dear Cinema Theatres , Importance of an Effective Marketing Department : Cinema Theatres are empty because they don’t have a marketing department to promote movies of all talents and all sizes ! Don’t always live off the marketing efforts of the producer. Theatres need to market movies to their regular audience as they hold the database and behavioral psychographics of the audience that visit their properties. Else producers cost of marketing gets wasted to the non target audience. Their marketing team is busy hunting for advertisers to make money and play their ads to an empty audience. Primary Product vs ByeProduct Differentiation needs to be re-taught ! When you spend multiple decades promoting only top 5 Stars you kill the ecosystem for nurturing new talents and kill the audience habit to come forward . Tie ups with just 2 websites for ticket sales API lobby stops visibility of movies in 100s of websites and there by shrinking your sales in theatres leading to shut down of screens. Also theatres must bring a release regulation committee and make a rule for producers to submit the censor certificate before 20 days of release to block the release date. Only then you can confirm the show and open bookings much early. Only then producers will have the confidence to design a marketing plan and strategy to execute their film release on the said date without a worry of getting screens in different territories. Without surety of a show they can’t spend for ads. Last minute confirmations will not give them enough time to market especially for a small company with limited resources and man power. Theatres must Have some professionalism in the release regulation. Even a birthday party is planned 10 days ahead. Give some enough allowance of time for audience and content owners to plan their schedule. Don’t entertain last minute releases. It stops and create hurdles for a planned producer. Allow the access to database for producers to market their content to the right audience. If you keep the access to database with third party companies only then they charge the producers hefty price to do the target marketing activity which Inturn destroys the footfalls. The irony is those databases are procured through the publicity cost Bourne by the producers for decades and they have no access to it. Quit VPF and accept direct delivery of movies. Share server certificates to generate KDM or accept open DCP with an NOC from producer to play without KDM. Build relationships with creators and producers not mediators. Sort out the issues mentioned in the research article on Art Knowledge website to increase footfalls and create an ease of doing business. #movies #movie #cinemaTheatre #easeofdoingbusiness #multiplex #cinemas PVR Limited PVR Cinemas Inox Leisure Limited Cinépolis India

It makes sense that the biggest screens in the most immersive environment score highest on ad attention. Cinema delivers the most valuable impression in media with high recall and purchase intent. #premiumvideo #oohadvertising #engagement #recall #mediaplanning #adagency

This is for those who are yet to see the value in cinema advertising. Look at the value in the poster, a billion dollars! That's how much people have spent in the cinemas on one movie! Dune is presently in the cinemas and Easter is this weekend. What plans do you have for your brand? Any billion dollar plan? Advertise on a platform with an audience who spend. #brand #branding #cinemaadvertising #marketing #sales #visibility #digitalmarketing #profit #growth #traffic #conversion #boxoffice #eyeballs

This lovely activation from RapportWW is an example of my favorite interactive tool: the Big Red Button! Experiential doesn't need to be fancy or complicated - it needs to be satisfying and immediate. Perfect.

entertainment industry is so glamorous

The Toronto International Film Festival (TIFF) is in full swing, presenting innovative approaches to digital marketing alongside fantastic films! Here are a few creative methods being employed to market movies and draw in viewers: Social media takeovers: To give fans exclusive access to behind-the-scenes photos and interact with them directly, actors and filmmakers take over TIFF's official social media accounts. 1.Interactive augmented reality experiences: A number of movies provide viewers with an immersive and engaging experience by integrating augmented reality activations into their flicks. 2.Streaming live Q&As: In addition to in-person attendees, virtual audiences can engage in live post-screening conversations with filmmakers, therefore extending their reach. 3.AI-powered personalized recommendation engines: To improve the festival experience, TIFF's app makes movie recommendations based on user tastes. 4.User-generated content initiatives: By encouraging participants to share their festival experiences on social media, hashtag challenges boost organic reach. 5.Online streaming of some films makes virtual screening rooms accessible to a wider audience than just Toronto. 6.Industry Conference Programming: To educate professionals in the field, TIFF organizes panels and workshops on digital marketing trends, such as "TikTok, Redefining Fandom". 7.Experiences working together: Gatherings such as the "Play the Part" discussion highlight mentorship initiatives and artistic partnerships. Video marketing: Using video content to captivate viewers while capturing the spirit of Toronto's summer festivals. 8.Influencer partnerships: Working together to genuinely promote the festival and its films with influencers headquartered in Toronto. #TIFF2024 #TorontoInternationalFilmFestival #FilmMarketing #DigitalMarketing #MoviePromotion #EntertainmentMarketing #SocialMediaMarketing #MarketingInnovation #InfluencerMarketing #MarketingStrategy #EventMarketing

So subtle but still so effective.