Digital Experience’s Post

Vivek Chaudhri, Senior Vice President - Digital Experience, Data & AI, at ITC Infotech, has authored an insightful article for Forbes titled “The Digital Evolution of B2B Marketing.”   In this article, Vivek explores the transformative impact of digitalization on the B2B landscape. He discusses the crucial need for businesses to focus on areas such as omnichannel experiences, e-commerce, composable commerce, data-driven strategies, and strategic marketing technology investments.   Read the full article here: https://lnkd.in/eMvt8hC5 #itcinfotech #digitalization #digitalexperience #data #ai #artificialintelligence #digitaltransformation

In a data-driven world, Chief Data Officers often face the challenging task of deciding how much data to store, process, and share to maximize value, all within regulatory boundaries. Vivek Chaudhri, Senior Vice President of Digital Experience, Data & AI at ITC Infotech, explores the frameworks of modern Data Platforms, from "Data Lakes" to "LakeHouse" architectures in his latest article for Forbes. He explains how structured management can transform raw data into valuable Data Products and drive impactful business decisions. Discover how enterprises can unlock the immense potential of their data through strategic assessments, defined data strategies, and robust Data & Analytics operating models. Read Now - https://lnkd.in/e3H9N4U9 #itcinfotech #blog #forbes #digitalexperience #data #dataplatoforms #dataofficers #dataanlytics #datamanagement #businessdecisions #datalakes #datastratergy #lakehousearchitecture

Unlock the secrets to D2C success with Vivek Chaudhri, Senior Vice President of Digital Experience, Data & AI at ITC Infotech!   Dive into his blog featured on nasscom, where he shares '10 Critical Learnings to Win in D2C for Mid to Large Sized Organizations'.   Read now: https://lnkd.in/gui_kGSn Sandeep Kumar, Sreenivas Trichy Venkatraman, Debjit Banerjee #itcinfotech #blog #digital #digitalexperience #feature #d2c #nasscom #strategies

Discover how a 150-year-old roofing specialist overcame fragmented supply chain, unstructured planning, and sales-driven forecasting to boost forecast accuracy by 5%, reduce planning cycle times, and minimize lost sales with a user-centric tech solution. ITC Infotech #itcinfotech #technology #innovation #cloud #supplychain

Read our article to know on ITC Infotech's intelligent workforce planning solution which is a path to lowering costs and keeping customers happy. #itcinfotech #retail #cloud #workforce #workforceplanning #customerexperience #happycustomers