ICYMI: Dom Kozak of JCDecaux UK says attention is a key metric for programmatic DOOH campaigns (ExchangeWire): Dom Kozak, head of programmatic, JCDecaux UK. Because pDOOH is bought via a DSP, most often alongside other channels, measuring attention provides marketers with a consistent way in which to measure pDOOH effectiveness and provides the link between online and offline as it is one of the only metrics that can be used across all […] #DOOH #digitalbillboards #digitalsignage