Digital Signage Pulse’s Post

ICYMI: Coop’s new front-of-store screens will run on Grassfish digital signage software (Invidis): by Florian Rotberg. More and more retailers are introducing shop window screens, not only for their own promotions but also for DooH advertising. The British grocer Coop now announced to start a front-of-store DooH network using the Grassfish CMS. The supermarket chain Coop, one of the largest retailers in the UK with 2,400 stores and […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Samsung pitches its video wall tech (Samsing Insights): Digital signage is crucial for informing and guiding visitors in labyrinthine government buildings. Wayfinding displays and super-bright screens help guests navigate complex facilities, while displays placed in common areas offer real-time information and updates. Agencies can also use digital signage to overcome communication barriers by displaying information in multiple languages. They are also creating an […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Haivision’s take on today’s security tools for displays (AVNetwork): Aaron Leiker, Vice President of Operation Centers at Haivision. In the face of ever-changing security threats, SOCs must be built on a foundation of flexibility and adaptability. Featuring simple controls, streamlined workflows, and a straightforward user interface that makes video management easy, Command 360 facilitates the seamless integration of new tools and technologies, enabling SOCs […] #DOOH #digitalbillboards #digitalsignage

ICYMI: How Billups uses AI in OOH campaigns (Billups via Ad Age Studio 30): Billups’ Stephanie Gutnik and Cognitiv’s Justine Frostad joined Ad Age’s Business of Brands conference to discuss how an innovative OOH campaign helped reach high-value audiences. Billups used its technology to help Cognitiv understand consumer trajectories. The company also used a recommendation engine to help Cognitiv understand outcomes and be able to plan and measure against […] #DOOH #digitalbillboards #digitalsignage

ICYMI: JCDecaux rolls out innovative airport audience metrics tool at Bahrain International Airport (Moodie Davitt Report): The announcement does not explain how this measurement tool works [Ed]. by Camille Bersola. The solution allows brands to accurately measure campaign performance, providing insights into passenger movement, unique visitors, frequency, reach and viewed impressions. Compared to traditional OOH metrics, this tool provides granular data potentially on an hourly basis across various media networks, generated […] #DOOH #digitalbillboards #digitalsignage

ICYMI: AI and retail media are among the 5 top trends seen at Advertising Week New York 2024 (The Drum): By The Drum, Editorial. Pedr Howard, head of creative excellence at Ipsos, draws comparisons between the current retail media boom and the tech revolution of the early 2000s. “Everyone is becoming a media company,” he says. However, he warns that reliance on last-click attribution in retail media could mislead brands about its true effectiveness, as […] #DOOH #digitalbillboards #digitalsignage

Several of Outfront Media’s digital billboards in Chicago were hacked to display messages such as “Death to Israel” (Newsweek): By Marie Boran, Technology Reporter. The billboards, located in the suburb of Northbrook, began displaying the offensive messages around 5:30 p.m. on Wednesday October 16. Commuters were confronted with slogans like "Death to Israel" and "F*** Israel," both set against the backdrop of a Palestinian flag. The messages remained visible for at least an hour […] #DOOH #digitalbillboards #digitalsignage

Samsung’s digital signage at NY Mets arena includes 1,300 LCD displays and over 29,800 square feet of new LED displays (Samsung Insights): The installation saw key areas equipped with Samsung displays, including ribbon boards, stretched multiple tiers around the bowl, suite displays, and direct view LED screens in public spaces, such as concourses, to keep the fan experience immersive at every touchpoint. But the crown jewel at Citi Field comes in the form of its centerfield main […] #DOOH #digitalbillboards #digitalsignage

Hacked digital billboard operated by Pattison Outdoor displays anti-Israel message in Moncton, N.B. (CTV News): Derek Haggett, CTV News Atlantic Journalist. A profane anti-Israel message on a digital billboard in Moncton, N.B., has been turned off, but the question of how it got there in the first place remains. On Wednesday, a sign reading “F--- Israel” was seen on a billboard on Elmwood Drive, a busy street next to ReCar, […] #DOOH #digitalbillboards #digitalsignage

FYI: DOOH campaign verification firm Veridooh integrates with programmatic DOOH SSP VIOOH (BandT): Media buyers using the VIOOH Trading Manager platform to access digital out-of-home (DOOH) inventory across VIOOH’s media owner partners globally can now choose to add Veridooh’s 100% independent OOH verification solution via their DSP. With the addition of VIOOH Trading Manager, independent verification is now available across an even broader range of Digital OOH (DOOH) […] #DOOH #digitalbillboards #digitalsignage