ICYMI: Tom Goddard: OOH is difficult “to buy at scale and at speed” (Billboard Insider): WOO President Tom Goddard: "The fact is, we’re just too fragmented in terms of multiple sales points, which makes out of home, complex to buy at scale and at speed." Rick Robinson: Everybody thinks they can build their own software and I’ve been there and tried. And let me tell you, it is incredibly difficult, […] #DOOH #digitalbillboards #digitalsignage