Digital Signage Pulse’s Post

FYI: What the creative process looks like in programmatic DOOH advertising (The Media Leader): Mark Halliday, director of programmatic at JCDecaux UK. First of all, you need to identify the key data points (or triggers) that create opportunities for creativity. These signals could come from a brand’s first-party data, eg. product sales data by location, product availability, price versus competition or social sentiment. We can also use real-time data […] #DOOH #digitalbillboards #digitalsignage

FYI: What the creative process looks like in programmatic DOOH advertising (The Media Leader): Mark Halliday, director of programmatic at JCDecaux UK. First of all, you need to identify the key data points (or triggers) that create opportunities for creativity. These signals could come from a brand’s first-party data, eg. product sales data by location, product availability, price versus competition or social sentiment. We can also use real-time data […] #DOOH #digitalbillboards #digitalsignage

What the creative process looks like in programmatic DOOH advertising (The Media Leader): Mark Halliday, director of programmatic at JCDecaux UK. First of all, you need to identify the key data points (or triggers) that create opportunities for creativity. These signals could come from a brand’s first-party data, eg. product sales data by location, product availability, price versus competition or social sentiment. We can also use real-time data […] #DOOH #digitalbillboards #digitalsignage

What the creative process looks like in programmatic DOOH advertising (The Media Leader): Mark Halliday, director of programmatic at JCDecaux UK. First of all, you need to identify the key data points (or triggers) that create opportunities for creativity. These signals could come from a brand’s first-party data, eg. product sales data by location, product availability, price versus competition or social sentiment. We can also use real-time data […] #DOOH #digitalbillboards #digitalsignage

ICYMI: What the creative process looks like in programmatic DOOH advertising (The Media Leader): Mark Halliday, director of programmatic at JCDecaux UK. First of all, you need to identify the key data points (or triggers) that create opportunities for creativity. These signals could come from a brand’s first-party data, eg. product sales data by location, product availability, price versus competition or social sentiment. We can also use real-time data […] #DOOH #digitalbillboards #digitalsignage

VIOOH’s manager explains how programmatic DOOH campaigns can be measured: Adam Orridge, Senior Insights and Measurement Manager at VIOOH, looks at ways to measure out of home advertising with some practical tips and case studies. Many in our industry feel confused or uncertain about how to effectively measure programmatic digital out-of-home (prDOOH) campaigns. I'm here to tell you that it's not only possible, but essential […] #DOOH #digitalbillboards #digitalsignage

VIOOH’s manager explains how programmatic DOOH campaigns can be measured: Adam Orridge, Senior Insights and Measurement Manager at VIOOH, looks at ways to measure out of home advertising with some practical tips and case studies. Many in our industry feel confused or uncertain about how to effectively measure programmatic digital out-of-home (prDOOH) campaigns. I'm here to tell you that it's not only possible, but essential […] #DOOH #digitalbillboards #digitalsignage

Is Digital Out-of-Home (DOOH) the Next Big Thing? ➡️ From digital billboards and transit screens to ads at gas stations and retail locations, DOOH provides real-time, dynamic engagement with audiences. However, it comes with its challenges: * Ad Fatigue: Frequent exposure may lead to diminishing returns. * Data Privacy: Ensuring the security of consumer data is crucial. * High Costs: Setting up and maintaining DOOH infrastructure can be expensive. * Publisher Approval: Navigating the approval process with publishers can be complex and time-consuming. Despite these hurdles, the ability to deliver targeted, engaging content makes digital out-of-home a powerful tool in modern advertising. Discover more about its potential and challenges here: https://lnkd.in/gnw45F9J #DigitalOutOfHome #Advertising #MarketingTrends #DOOH #Communications #Digital #Political #Strategy

Here’s how OUTFRONT Media combines DOOH and mobile to deliver the audiences our advertisers want to reach.

Here’s how OUTFRONT Media combines DOOH and mobile to deliver the audiences our advertisers want to reach.