Digital Surgeons’ Post

Most of us view our pets as an extension of our family. Our "fur children" if you will; It comes as no surprise that most of our customers feel the same way. Here's an interesting article about how pet owners receive marketing messages. My favorite insight from this article, regarding traditional media: "...brands can confidently reach a meaningful segment of Gen X and boomers this way. There could even be an opportunity for brands that continue to invest in traditional advertising, as their competitors may not be doing so.” Business is incredibly competitive, especially in today's economic landscape. Give yourself every advantage over your competitors that you can. https://lnkd.in/emm_4Mi6

Lays' new ad campaign: "Drops of joy" The campaign features the commitment of lays to sustainability by reclaiming and converting water vapour from frying potatoes back into usable water. campaign video -https://lnkd.in/gJwGtFwR This highlights the growing importance of environment sustainability among MNC's. But the question is, are such campaigns truly for promoting sustainability or to hide the unhealthy final product i.e. fried chips. #ad #advertising #environmentsustainability

KARMA - is a concept of action, work or deed, and its effect or consequence. At Only Good Karma (OGK) we take the time to understand the brands we work with, to know what drives them and inspires their audiences. Which is why with @nutrampetproducts, OGK's rebrand centered on love. Pure, simple and unequivocally authentic. #ogkcreative #creativeagency #creativedesign #marketing #advertising #digital #digitalmarketing #branding #rebranding https://lnkd.in/eyS8wAfz

Mnemonics, marketing & McDonalds These are a few of our favourite things. When the dog bites, when the bee stings, when I’m feeeling saaaad… We digress. Find out how McDonalds have delivered the perfect recipe for brand recall in our latest blog. https://lnkd.in/e43yKJXg #advertising #mnemonic #marketing #mcdonalds

Case Study Spotlight: Unwrapping the Success of Chick-fil-A's Marketing Strategy! Thrilled to share insights from our latest case study on Chick-fil-A's marketing mastery! From their iconic "Eat Mor Chikin" campaign to their unparalleled customer service, Chick-fil-A has truly set the bar high in the fast-food industry. Key Takeaways: Emotional Connection: Explore how Chick-fil-A has successfully forged an emotional bond with its customers, creating a sense of community and loyalty. Digital Innovation: Dive into the digital landscape and discover how Chick-fil-A leverages technology to enhance the customer experience and stay ahead in the ever-evolving market. CSR Excellence: Uncover the impact of Chick-fil-A's corporate social responsibility initiatives, showcasing how they prioritize giving back to the community. Consistency is Key: Learn how the brand's commitment to consistent messaging, quality, and values has contributed to its enduring success. #marketingstrategy #chickfila #casestudy #businesssuccess

Discover how the AIDA model can elevate your pet industry marketing from capturing attention to driving action. Explore insightful strategies tailored for the pet industry in my latest blog post. Perfect for marketers looking to enhance engagement and results while helping customers through the buyer's journey! https://lnkd.in/dHXNX4yh #AIDAmodel #buyersjourney #marketingtips #petindustry #petindustrymarketing #marketing #attention #interest #desire #action

We’re 🤤 over here…🥓 #Client Kayem Foods, Inc. has been in the butcher biz for over 5 generations—so to show off the craftsmanship that’s gone into their Small Batch products, we let the expert do the talking in our latest spots. More content and deets here: https://bit.ly/4ejQty0 #advertising #marketing #creativecamapign #cpgmarketing

While it's always great to be working with our international clients to help them grow their market share, sometimes its the support we give to smaller businesses and start-ups that can be really rewarding. Like the support we've been giving Otto and his new pet store at the Haudagain retail park, through our work with @Business Gateway. We've been helping him to create a marketing strategy that works and is manageable with everything else that he has going on! If you've got pets it's definitely worth paying him a visit. #marketing #digitalstrategy #businessgrowth

Brand recognition is the cornerstone of marketing success. I just finished reading the MarketingWeek article dissecting how Peperami's 'The Animal' stays etched in our minds. It's a testament to the power of memorable branding. I can't help but smile when I recall 'the animal' ads. I can't eat them, but I instantly recognise them on the shelves, and can't wait to see the ads return. #BrandRecognition #MarketingMagic #bringbackthe90's https://lnkd.in/ev26ytPd

Does your product and/or brand have an ‘STP’? A selling tipping point? That seemingly small but singular difference that makes a difference when it comes to the consumer choosing you vs. another? Peckish bird food does for me, by having “plastic free packaging”. I spend about £500 a year on feeding the wild birds who visit my garden so I am a valuable audience. I used to repertoire buy different brands (all using some type of plastic packaging) depending on offers or location but with this difference Peckish is now my go-to choice. And chances are non-plastic packaging matters to others who buy bird food… I’ll bet bird feeding has a high correlation with giving a damn about the environment. Products are so often so similar these days, and with brands being managed by risk aversion and quarterly results myopia (read; bland light beige branding) an STP can be a game changer. And by the way if you have an STP and want to use it… advertise it, make it salient on your packaging and communications. Things don’t happen without a push. Thanks Peckish you are indeed “feel good food” #peckishbirdfooduk #marketing #packaging