CIO Advisory Partner | CTO | Technology Strategy | Corporate Strategy Innovation Selection Committee Member |AI & ML | Senior/Principal Quantum Computing Team Leader
Advertising spend on U.S. broadcast and cable TV is projected to reach $61.3 billion in 2023. Despite declining viewership, traditional TV has been found to be an optimal platform for storytelling ads. Advertisers can also target viewer segments on traditional TV, similar to digital marketing channels. Check out the graphic below for the top advertisers on traditional TV outlets, based on data from Nielsen. #TVadvertising #marketing #NielsenData
