Participation in our global independent Amazon benchmark, to date, has exceeded expectations. As a result, to allow for the additional number of markets participating, we have 𝐞𝐱𝐭𝐞𝐧𝐝𝐞𝐝 𝐭𝐡𝐞 𝐝𝐞𝐚𝐝𝐥𝐢𝐧𝐞 to 𝐀𝐮𝐠𝐮𝐬𝐭 9𝐭𝐡.
👉 𝐏𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐧𝐭𝐬: Over 60 global brand manufacturers
👉 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐢𝐞𝐬: Food & Beverages, Alcohol, Petcare,
Consumer Health, Nutrition, Cosmetics & Beauty, Chemical Products, Consumer Electronics, Toys & Games, Homeware, Auto Care
👉 𝐌𝐚𝐫𝐤𝐞𝐭𝐬: Participating markets include the 𝐔𝐒, 𝐂𝐚𝐧𝐚𝐝𝐚, 𝐁𝐫𝐚𝐳𝐢𝐥, 𝐌𝐞𝐱𝐢𝐜𝐨, 𝐔𝐊, 𝐅𝐫𝐚𝐧𝐜𝐞, 𝐆𝐞𝐫𝐦𝐚𝐧𝐲, 𝐒𝐩𝐚𝐢𝐧, 𝐈𝐭𝐚𝐥𝐲, 𝐁𝐞𝐥𝐠𝐢𝐮𝐦, 𝐔𝐀𝐄, 𝐄𝐠𝐲𝐩𝐭, 𝐈𝐧𝐝𝐢𝐚, S𝐢𝐧𝐠𝐚𝐩𝐨𝐫𝐞, 𝐓𝐮𝐫𝐤𝐞𝐲 and 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚
This level of participation enables the DCG team to analyse capabilities across geographies and categories, to determine the key capabilities, and partnerships, that are unlocking the most profitable, sustainable growth on Amazon at a local market level.
As the Amazon community looks towards 2025, consumer brand manufacturers have the opportunity to understand how your business compares to others in the industry, if your challenges are unique to
your business, your brand, your market or a reflection on Amazon. The results (scores and insights) will support 2025 annual brand planning, while giving your business the intelligence to bring to your Amazon Vendor team for actions.
Aside from consistent insights into recurring trends from 2023, the 2024 Amazon benchmark covers over 150 data points, including:
👉 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: identifying and managing challenges
👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐕𝐞𝐧𝐝𝐨𝐫 𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐨𝐧𝐬 (‘AVNs’): insights on length, ease and success
👉 𝐃𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧𝐬: size of issue across the industry
👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐌𝐞𝐝𝐢𝐚: budget ownership and full funnel use
👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬: covering 10 speciality areas of agency support
👉 𝐀𝐈 𝐟𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧: AI adoption
Participate now, and share with your Amazon teams to evolve your Amazon business in the most profitable, sustainable ways possible:
https://lnkd.in/eV6ZyheG.
Participation is 𝐟𝐫𝐞𝐞. Each participant will receive a complimentary copy
of the 2024 Amazon Global Industry report. All will be revealed early
August.
To discover more about our 2024 Global Amazon benchmark and our advanced options (including local market scores, workshops with experts, and custom recommendations), you can register here
https://lnkd.in/eHqh5BgT, or email tom.buckley@dcg.ai.
#ecommerce #digitalcommerce #vendormanagement #retailtech
#benchmarking #cpg #fmcg #retail
Looking forward to covering news about the report, Declan Kearney.