Digital Commerce Global’s Post

Does you business struggle when dealing with Amazon? Is your business facing the challenges of Chargebacks? 3P sellers? Vendor Negotiations? Demand Planning? Profitability? Do you want to make more of Prime Day? Joint Business Planning? Amazon Media opportunities? A/B Testing? Are you working with partners that help you unlock growth? Build competitive advantage? Resolve issues? Optimise content? Wouldn’t you like to know how your peers and competitors are tacking the same challenges you are facing? Wouldn’t you like to know the strategies and tactics that the industry is utilising to maximise the Amazon opportunities and resolve the common issues? If you do then I suggest participating in Digital Commerce Global’s 2024 Amazon benchmark. It is FREE to participate. EVERYONE that does will receive a copy of the Insight report that will show how the industry is approaching Amazon, setting strategy, resolving issues and building partnerships that create growth. The link to participate is in Declan Kearney post below. #digitalcommerce #ecommerce #amazon #benchmarking #cpg #cpgindustry #fmcg #fmcgindustry #strategy #insights #opportunity

I'm proud of the fact that the attention of so many digital commerce industry professionals has been captured by our '𝑴𝒐𝒔𝒕 𝑨𝒅𝒎𝒊𝒓𝒆𝒅 𝑩𝒓𝒂𝒏𝒅𝒔' ('MABs') results across Digital Shelf, Amazon, Digital Retail Media and a range of other elements of our SEEC capability framework. When looking past the perception of your peers, the real value of our independent benchmarking is through either of the two levels of participation in our benchmarks: 👉 𝐅𝐫𝐞𝐞 𝐩𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐨𝐧, in return for access to comprehensive industry results and recommendations 👉 𝐌𝐚𝐫𝐤𝐞𝐭-𝐥𝐞𝐯𝐞𝐥 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬, 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐬𝐚𝐭𝐢𝐨𝐧 𝐰𝐨𝐫𝐤𝐬𝐡𝐨𝐩𝐬 - enabled by the results of how your organisation compares to peers, and where the financial value lies Here's the link to this year's Amazon benchmark: 𝐡𝐭𝐭𝐩𝐬://𝐬𝐮𝐫𝐯𝐞𝐲.𝐝𝐜𝐠.𝐚𝐢/𝐀𝐦𝐚𝐳𝐨𝐧2024. Most global brands have 2 or 3 participants per market across the following markets: 𝐔𝐒, 𝐂𝐚𝐧𝐚𝐝𝐚, 𝐌𝐞𝐱𝐢𝐜𝐨, 𝐁𝐫𝐚𝐳𝐢𝐥, 𝐔𝐊, 𝐅𝐫𝐚𝐧𝐜𝐞, 𝐆𝐞𝐫𝐦𝐚𝐧𝐲, 𝐍𝐞𝐭𝐡𝐞𝐫𝐥𝐚𝐧𝐝𝐬, 𝐁𝐞𝐥𝐠𝐢𝐮𝐦, 𝐒𝐩𝐚𝐢𝐧, 𝐒𝐰𝐞𝐝𝐞𝐧, 𝐈𝐭𝐚𝐥𝐲, 𝐏𝐨𝐥𝐚𝐧𝐝, 𝐒𝐚𝐮𝐝𝐢, 𝐈𝐧𝐝𝐢𝐚, 𝐉𝐚𝐩𝐚𝐧 and 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚. Sarah O'Neill, Gregor Murray and Laura Cullen have pooled the collective intelligence of the DCG team of practitioners, the brand community and the Amazon agency community, to create the 2024 benchmark. Aside from consistent insights into recurring trends from 2023, the 2024 Amazon benchmark covers over 150 data points, including: 👉 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: identifying and managing challenges 👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐕𝐞𝐧𝐝𝐨𝐫 𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐨𝐧𝐬 (‘AVNs’): insights on length, ease and success 👉 𝐃𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧𝐬: size of issue across the industry 👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐌𝐞𝐝𝐢𝐚: budget ownership and full funnel use 👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬: covering 10 speciality areas of agency support 👉 𝐀𝐈 𝐟𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧: AI adoption 𝐓𝐡𝐞 𝐛𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤 𝐢𝐬 𝐨𝐩𝐞𝐧 𝐮𝐧𝐭𝐢𝐥 𝐀𝐮𝐠𝐮𝐬𝐭 2𝐧𝐝. Join your peers, and have your voice heard towards this year's Amazon MAB and much more... #ecommerce #digitalcommerce #benchmarking #independence #retailtech #retail #fmcg #cpg

Successful innovation faces many barriers: physical availability in terms of retailer listings and shelf space; mental availability such as advertising, promotion and shelf space; product ‘newness’ or distinctiveness; positioning and pricing versus competitors; consistency with the parent brand; consistency of investment and support; private label competition and imitation; new product expertise locally or internationally. The other consideration when evaluating innovation is that it is more difficult in crowded marketplaces with a lot of competitive ‘clutter’. In the UK grocery market, the shopper is faced with 20,000 to 25,000 productswhen shopping. Between 60 and 90 new products on average are launched every year in every category. Few of these will survive and even fewer be successful. This is huge competitive clutter to cut through and success will take a long time, often decades. Download the innovation white paper report (link in comments) for more insight to Grocery Innovation in the UK ⬇️ #BrandInnovation #GroceryInnovation #FMCG #GroceryIndustry

Pricing Elasticity for Big CPG has finally snapped!   It’s time to get back to a real growth strategy.   The last few years have been chaotic for CPG brands. They weathered supply chain, distribution and consumer dislocation issues. They developed omnichannel sales and distribution resources and digital communication infrastructure. They still lost sales and customers, but with aggressive pricing they mostly managed to grow revenue despite the lower unit sales volumes. This has been repeated over the last 3 years and now the resistance is palpable.   ·     PepsiCo and Mondelez have seen resistance from big retailers in Europe who are delisting brands over excessive price hikes. ·     Consumers are cutting back on consumption or moving to private label brand alternatives.   It’s time for brands to get back to courting, tempting and delighting consumers again with new offerings of products, promotions and perks…in other words marketing. It is an indisputable economic and behavioral fact that for food and beverage brands with high consumer acceptance the more product that you can move from warehouse and store shelf into consumer households the more it will be consumed. If you get it in the house, it will get consumed. Consumer loading, whether via variety, innovation, promotion or value equals consumption. We need increased consumption to drive brand success and the whole consumer economy.   Let’s get your brand back on a growth track. We are experts at new products, line extensions, product packaging refreshment, consumer promotion and shopper marketing. Let’s connect at thegroagency.com . . . . #cpg #cpgindustry #cpgbrands #growthstrategy #pepsico #mondelezinternational #thegroagency

If retailers REALLY want to support challenger brands? A space on the shelf isn’t enough. Right now, range reviews are happening across categories, and it’s fantastic to see more challenger brands gaining listings and growing their distribution. But the reality is retailers can and should go beyond simply offering these brands a spot on the shelf. They need to provide high-traffic off-shelf space to truly support them, and give their shoppers something new. A great example is Tesco recently giving the challenger brands from their accelerator this gondola end spot. It gives their accelerator brands, like Grind | Certified B Corp, Fibe Prebiotic Soda, PerfectTed, Misfits Health, Bio&Me I B Corp, ManiLife | B Corp™ & Rheal, the opportunity to reach new audiences – fast. This strategy is a triple-win: 👉 For Shoppers: They get to try new and exciting brands. 👉 For Brands: They gain immediate access to millions of new shoppers. 👉 For Retailers: They bring incremental sales to the category It’ll positively affect both penetration and rate of sale, which are key to a successful retail launch, without having to undercut their margins through discounting.  Let’s hope more retailers follow suit and create more opportunities for challenger brands to succeed! 📸 by Adam Womersley 

L'Oréal is revamping its supplier partnerships to meet the demands of burgeoning e-commerce growth, driven by the unpredictable nature of social media trends in the cosmetics industry. The company’s global chief supply chain officer, Damien Decouvelaere, emphasises the necessity of enhancing upstream capacity, as exemplified by the launch of two new fulfilment factories in China equipped with smart automation. Decouvelaere stresses the importance of agility alongside capacity expansion. L’Oreal aims to streamline operations by reducing SKUs and implementing real-time business continuity plans. They’re also prioritising accelerated demand signal transmission across the value chain. Additionally, L’Oreal Salon Centric is undergoing transformation with new IT solutions and agile distribution networks. Amid ongoing supply chain disruptions, consumer goods companies are intensifying efforts to fortify resilience, with investments in supplier diversification, regionalization, and automation remaining paramount strategies. For global CG industry trends, subscribe to our weekly email newsletter at https://lnkd.in/d-ga9npb

Good evening Friday Management TASK 277-Private labels are posing a formidable threat to brands. Would brands lag behind to accept the domination!!! Private labels were once thought of as the “cheap” alternative to big-name brands, however the pandemic combined with inflation helped usher in a new era for private labels across both multichannel and pure play retailers posing a formidable threat to brands. Today, a solid digital shelf strategy needs to include tactics to address the threat of private label brands stealing share from the shelf. https://lnkd.in/gzHW6sXk

Good evening Friday Management TASK 277-Private labels are posing a formidable threat to brands. Would brands lag behind to accept the domination!!! Private labels were once thought of as the “cheap” alternative to big-name brands, however the pandemic combined with inflation helped usher in a new era for private labels across both multichannel and pure play retailers posing a formidable threat to brands. Today, a solid digital shelf strategy needs to include tactics to address the threat of private label brands stealing share from the shelf. https://lnkd.in/gG4FD5dv

Elevate Your Category Review and Presentation to Retail Buyers... 🏆 You already understand the immense competitiveness of the Australian FMCG / CPG market, both for physical shelf space and the increasingly competitive digital shelf. Leading brands who consistently secure prime retail space understand a fundamental truth: success in the Grocery/CPG industry hinges not just on the quality of your product BUT also on how you craft your category review and presentation launch to retail buyers. For over 20 years, rev Branding has been well-recognised for empowering food and beverage brands to secure coveted product placement in physical stores and across eCommerce locations. Our team of experts know the industry and is well-versed in creating unique, compelling presentations that not only stand out but also connect with retail buyers on an emotional level. In a world where digital tools transform how brands communicate and interact, our team combines this technology with slightly edgy tactics to leave a lasting impression on Grocery or packaged goods buyers. We help brands like yours excel in the market, stand out from the competition, and secure a strong foothold in your category. https://lnkd.in/d8JQKq-a Robert Durrant rev Branding Agency CEO #CategoryDevelopment #CategoryReview #CategoryLaunch #CategoryMarketing #RetailerPresentation #RangeReview #BrandLaunch #CategoryManagement #ProductLaunch #BusinessReview #FMCG #CPG #DigitalAgency #BrandAgency

"Private Label is shaping the future of Retail"🛒 Well, One thing about having professor's expertise in retail is that you are thorough with how retail thinks and acts. 📈 Some statistics say there are more private label brand products in the North American market than ever before. A McKinsey survey conducted in mid-September revealed a significant shift in consumer behaviour, with nearly one in five US grocery shoppers opting for more private-label products. So, why the surge in popularity? Well, my 2 cents is why wouldn't retail stores miss on the opportunity to capitalize on the growing trends of Private Label " Store good" products when they have higher margin, Lower cost, as well as more consumer demand. Perhaps, factors such as inflation, supply chain disruptions for national brands, and evolving consumer perceptions have catalyzed the exponential growth of private label products.. I believe, retail sector trend in 2024 might get more interesting as the battle between national brands and private label brands increases to an extent where the mere emphasis would be on value over price. I'll be obliged to get your take on the growing trend of Private Label in comments and have added a few links to know more about the trend of Private Label branding. #retailrevolution #privatelabel #futureofretail #consumertrends #brandstrategy