Digital Commerce Global’s Post

How do brands use innovation to stretch in their categories, identify more usage occasions, or find new growth avenues? What can you learn from some of the most innovative brands worldwide? Join us next week to hear from the great Anita Watkins, Dr Nicki Morley and Louisa Croudace

This will be great, celebrating brands (and not necessarily ones we work with!) that consistently innovate well. Last year's awards saw us interview the brands and we found some traits that we saw repeatedly. This year promises the same. Don't miss it. #innovation #growth #brand

Great marketing starts with great insights. If you're one of the lucky ones attending Cannes, come learn from this phenomenal panel of #InsightsLeaders led by Behaviorally's Alex Hunt with Stephan Gans from PepsiCo, Nic Umana from Mars, and more!

Definitely one NOT to miss! Come to the session and learn how leveraging in-person research can provide you with deeper, more sustainable insights to give your brand The Human Advantage. Not just the BUY, but the crucial WHY behind the buy! Then, swing by Booth 403 for some facetime with the PRS IN VIVO team, and learn why working with the real PRS IN VIVO is always the right decision.

A really interesting chat with @lisahooker and @kientan of PwC about consumer health. Even the most seemingly steady sectors are open to change, and the majority of consumers can be swayed in their buying habits if you can reach them at the right time in store #consumertrends #consumerhealth #pwc_uk #retail #futureretail

Recent data from Mintel reveals new product innovation has hit an all-time low. In 2024, only 35% of global CPG launches are truly new products. North America lags even further behind at 29%, below the global average. The food and drink sector has been hit hardest, with just 26% new product launches. So what's behind this innovation drought? Economic challenges post-pandemic, inflation and supply chain concerns, a focus on value over novelty, and the rise of private-label competition all play a role. As a result, CPGs are prioritising reformulations and line extensions over groundbreaking innovations. But there's hope on the horizon. Emerging technologies like AI and advanced data analytics are accelerating the innovation cycle. Small and medium-sized brands are also stepping up, driving 45% of CPG growth between 2016-2020. Companies that can balance cost pressures with creative product development will likely emerge as leaders in this challenging landscape. Is your company feeling the innovation squeeze? Hooley Brown can support new product development as well as extending your product lifecycle. Drop us a line to find out more. #CPG #ConsumerGoods #ProductDevelopment #NPD #ProductInnovation

Today, our member British Brands Group is launching its research into innovation trends in the UK grocery sector, covering the years 2019-2021. This comprehensive research, commissioned from Europanel, features a presentation of the findings by Professor Oliver Koll from Europanel and Universität Innsbruck. Key highlights of the research include: 📊 The number and distinctiveness of innovations per year 🏆 Innovation leadership: brands vs. private labels 🔝 Top innovators and their performance 🔍 Differences between everyday and distinctive innovations 📈 Most innovative categories and common themes/types of innovation 🏬 Innovation pricing and retailer stock Over the past decade, our #trustedbrands have invested €145.3 billion in R&D, driving #innovations that enhance every aspect of our daily lives—from health and beauty products to the food we enjoy and the homes we cherish. In 2022 alone, businesses funded two-thirds of total R&D expenditure in the EU, amounting to €234.4 billion, with the FMCG sector contributing €17.3 billion. This underscores EU brands' commitment to advancing sustainable and innovative practices that benefit consumers and communities alike. Find out more: https://shorturl.at/ilyBD

#Innovation drives #Competitiveness for all in the consumer goods ecosystem, particularly consumers who want to try something new/different/unusual. But it doesn’t come without a great deal of trying, testing, and trying again, as new data from the British Brands Group shows today, and not everything succeeds - the right conditions for successful innovations need to be in place. Find out more today👇 John Noble AIM - European Brands Association #Brands4Innovation #Brands4Consumers

What should be your top priorities to ignite business growth this year? Here's my take on what's top of mind for #CEOs and #CMOs in Asia, and how you can take concrete steps towards topline growth. Thank you Virginia Ngai for co-authoring this thought-provoking article together, and MARKETING-INTERACTIVE for publishing on your platform! #trends #asia #transformation #marketing #prophet

Our 2023 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐡𝐞𝐥𝐟 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐚𝐭𝐢𝐨𝐧 ('DSO') benchmark was our inaugural global benchmark. The response (participation level) exceeded our expectations, and the results delivered material insights that enabled participating brand manufacturers to make strategic decisions. Difficult to believe it's a year later, and tomorrow we will launch our 2nd year of the DSO annual benchmark 🚀. What drives me most, in terms of our benchmarking mission, is our 𝐢𝐧𝐝𝐞𝐩𝐞𝐧𝐝𝐞𝐧𝐜𝐞. We have no commercial or strategic relationship with any digital commerce data/ tech/ solution/ service providers, or any related consulting firms. We also happen to have quite extensive 𝐠𝐥𝐨𝐛𝐚𝐥 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 in our business - not 'consultants' on a mission to upsell to you, but experts who have 'been there, done that'. Just have a look at our various testimonials to get a sense of the value of the output of our benchmarking. The result of independence and expertise: DCG's output is free from influence, based on facts, and delivered in ways that empower the right decisions. While we have various 'paid for' versions of our benchmarks, this year we have also made it very easy to participate in 'free' versions, with significant benefits... Looking forward to seeing, and sharing, the results of the 2024 benchmark. #digitalcommerce #benchmarking #digitalshelf #ecommerce #independence #cpgindustry