Digital Commerce Global’s Post

50% of product searches start on Amazon. Retailers are no longer just transactional end-points, they're part of the product discovery journey. With this in mind, how can retailer platforms be used more effectively? Jacquelyn Baker, CEO of Omnicom Commerce Group recently discussed the impact of retail media networks on consumer purchasing at CES 2024: “Consumers will part with their money when you solve a problem for them” - Retailer ads are more effective when focusing on consumer needs, using data driven insights and removing friction. “There’s really no entity better suited to deliver that kind of experience than a retailer itself" - Retail platforms are no longer just about the point of purchase; they play a significant role in the entire discovery process. Traditional advertising on platforms like Google are having less impact, leading to another path through the purchasing funnel. Retailers have valuable data access, but there's room for improvement in providing more value on and off site. Evolving beyond purely transactional spaces, ensuring ads align more closely with consumer needs and facilitating a full journey from discovery to purchase "will only continue to unlock more dollars.” #ecommerce #innovation #technology

VIDEO: The rise of Temu is definitely shaking things up in the American e-commerce landscape. Here’s a breakdown of its disruptive influence: Super Low Prices: Temu’s business model focuses on rock-bottom prices, achieved by connecting Chinese vendors directly to US customers. This strategy appeals to budget-conscious shoppers willing to wait a bit longer for delivery compared to established players like Amazon. Aggressive Marketing: Temu has exploded onto the scene with a massive advertising blitz. They spent a whopping $1.7 billion in 2023 on marketing alone, with estimates suggesting an even bigger spend in 2024. This aggressive approach has garnered them a substantial user base in a short period. https://lnkd.in/g-emiMSZ

VIDEO: The rise of Temu is definitely shaking things up in the American e-commerce landscape. Here’s a breakdown of its disruptive influence: Super Low Prices: Temu’s business model focuses on rock-bottom prices, achieved by connecting Chinese vendors directly to US customers. This strategy appeals to budget-conscious shoppers willing to wait a bit longer for delivery compared to established players like Amazon. Aggressive Marketing: Temu has exploded onto the scene with a massive advertising blitz. They spent a whopping $1.7 billion in 2023 on marketing alone, with estimates suggesting an even bigger spend in 2024. This aggressive approach has garnered them a substantial user base in a short period. https://lnkd.in/g-emiMSZ

Navigating the e-commerce giant, Amazon requires more than just listing your products—it demands a strategic approach. As someone deeply entrenched in the world of digital success, here are three proven techniques that can transform your Amazon presence: 1. Optimized Product Listings: Elevate discoverability with SEO-rich, compelling product descriptions. Keywords are the compass guiding customers to your offerings. 2. Strategic Advertising Campaigns: Harness the power of Amazon Ads to precisely target your audience. A well-crafted campaign ensures your products appear where and when it matters most. 3. Leveraging Customer Reviews: Encourage positive reviews and address concerns promptly. 4. Positive feedback not only boosts credibility but also influences purchase decisions. The usefulness of these strategies lies in turning your Amazon presence into a revenue-generating powerhouse. Our expertise ensures your products not only stay afloat but soar on Amazon. Ready to elevate your e-commerce game? Let's craft a success story together. 🚀📈 https://lnkd.in/g5CyQf5U #b2b #digitalmarketing #amazon #southafrica #marketingagency #socialmediaagency

VIDEO: The rise of Temu is definitely shaking things up in the American e-commerce landscape. Here’s a breakdown of its disruptive influence: Super Low Prices: Temu’s business model focuses on rock-bottom prices, achieved by connecting Chinese vendors directly to US customers. This strategy appeals to budget-conscious shoppers willing to wait a bit longer for delivery compared to established players like Amazon. Aggressive Marketing: Temu has exploded onto the scene with a massive advertising blitz. They spent a whopping $1.7 billion in 2023 on marketing alone, with estimates suggesting an even bigger spend in 2024. This aggressive approach has garnered them a substantial user base in a short period. https://lnkd.in/g-emiMSZ

VIDEO: The rise of Temu is definitely shaking things up in the American e-commerce landscape. Here’s a breakdown of its disruptive influence: Super Low Prices: Temu’s business model focuses on rock-bottom prices, achieved by connecting Chinese vendors directly to US customers. This strategy appeals to budget-conscious shoppers willing to wait a bit longer for delivery compared to established players like Amazon. Aggressive Marketing: Temu has exploded onto the scene with a massive advertising blitz. They spent a whopping $1.7 billion in 2023 on marketing alone, with estimates suggesting an even bigger spend in 2024. This aggressive approach has garnered them a substantial user base in a short period. https://lnkd.in/g-emiMSZ

Key Amazon Trends to Watch in 2024 🚀 As we move into 2024, the Amazon marketplace continues to evolve rapidly, presenting both new challenges and exciting opportunities for sellers. Here are some key trends to watch out for and tips on how to adapt and thrive: 🔍 Enhanced Search Algorithms: Amazon's A9 algorithm is becoming more sophisticated. Prioritize high-quality content, including detailed product descriptions, engaging images, and informative A+ Content to improve your search rankings. 📈 Increased Focus on Brand Building: Amazon is placing greater emphasis on brand owners. Leverage Brand Registry, Amazon Stores, and Sponsored Brand Ads to establish a strong brand presence and build customer loyalty. 🌐 Global Expansion: Amazon's international marketplaces are growing. Consider expanding your reach to new markets by utilizing Amazon Global Selling. Ensure you understand local regulations and customer preferences to succeed globally. 📊 Data-Driven Decision Making: Utilize Amazon's advanced analytics tools to gain insights into customer behaviour and sales performance. Make data-driven decisions to optimize your listings, pricing, and advertising strategies. 💬 Voice Search Optimization: With the rise of voice-activated devices, optimizing your listings for voice search can give you a competitive edge. Use natural language and focus on long-tail keywords that align with voice search queries. ♻️ Sustainability and Eco-Friendly Products: Consumers are increasingly prioritizing sustainable and eco-friendly products. Highlight the environmental benefits of your products and consider adopting sustainable practices in your supply chain. 📱 Mobile Shopping Experience: Ensure your listings are mobile-friendly, as a significant portion of Amazon shoppers use mobile devices. Optimize images, use concise and compelling copy, and streamline the checkout process for mobile users. 🚛 Faster Delivery Options: Fast and reliable delivery remains a top priority for customers. Explore Amazon's fulfilment options like FBA (Fulfilled by Amazon) to provide quick and efficient shipping services. By staying ahead of these trends and continuously optimizing your strategies, you can position your business for success in the dynamic Amazon marketplace of 2024. Are you ready to adapt and thrive? Let's discuss how we can help you stay ahead of the curve! #amazon #ecommerce #amazontrends2024 #amazonselling #digitalmarketing #ecommercestrategy #amazonfba #sales

The 2024 𝐀𝐦𝐚𝐳𝐨𝐧 𝐁𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤 has demonstrated that getting ‘Vendor Management’ and ‘3rd Party Seller Management’ right are in the top 5 most critical challenges that brands face when selling on Amazon.    To date, we have responses for the following markets, enabling our team to benchmark at a local level: 𝐔𝐒, 𝐂𝐚𝐧𝐚𝐝𝐚, 𝐌𝐞𝐱𝐢𝐜𝐨, 𝐁𝐫𝐚𝐳𝐢𝐥, 𝐔𝐊, 𝐅𝐫𝐚𝐧𝐜𝐞, 𝐆𝐞𝐫𝐦𝐚𝐧𝐲, 𝐍𝐞𝐭𝐡𝐞𝐫𝐥𝐚𝐧𝐝𝐬, 𝐁𝐞𝐥𝐠𝐢𝐮𝐦, 𝐒𝐩𝐚𝐢𝐧, 𝐒𝐰𝐞𝐝𝐞𝐧, 𝐈𝐭𝐚𝐥𝐲, 𝐏𝐨𝐥𝐚𝐧𝐝, 𝐒𝐚𝐮𝐝𝐢, 𝐈𝐧𝐝𝐢𝐚, 𝐉𝐚𝐩𝐚𝐧 and 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚.   As the Amazon community looks towards 2025, consumer brand manufacturers have the opportunity to understand how your business compares to others in the industry, if your challenges are unique to your business, your brand, your market or a reflection on Amazon... Most importantly, the results (scores and insights) will support 2025 annual brand planning, while giving your business the intelligence to bring to your Amazon Vendor team for actions. The largest brands in the world leverage DCG's independent benchmark results and insights to drive decisions. Aside from consistent insights into recurring trends from 2023, the 2024 Amazon benchmark covers over 150 data points, including:  👉 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: identifying and managing challenges  👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐕𝐞𝐧𝐝𝐨𝐫 𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐨𝐧𝐬 (‘AVNs’): insights on length, ease and success  👉 𝐃𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧𝐬: size of issue across the industry  👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐌𝐞𝐝𝐢𝐚: budget ownership and full funnel use  👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬: covering 10 speciality areas of agency support  👉 𝐀𝐈 𝐟𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧: AI adoption    Participate now, and share with your Amazon teams to evolve your Amazon business in the most profitable, sustainable ways possible: https://lnkd.in/e7VFaBdi.   Participation is 𝐟𝐫𝐞𝐞. Each participant will receive a complimentary copy of the 2024 Amazon Global Industry report. All will be revealed early August.    To discover more about our 2024 Global Amazon benchmark and our advanced options (including local market scores, workshops with experts, and custom recommendations), you can register here https://lnkd.in/eHqh5BgT, or email tom.buckley@dcg.ai.    #ecommerce #digitalcommerce #vendormanagement #retailtech #benchmarking #cpg #fmcg #retail

VIDEO: The rise of Temu is definitely shaking things up in the American e-commerce landscape. Here’s a breakdown of its disruptive influence: Super Low Prices: Temu’s business model focuses on rock-bottom prices, achieved by connecting Chinese vendors directly to US customers. This strategy appeals to budget-conscious shoppers willing to wait a bit longer for delivery compared to established players like Amazon. Aggressive Marketing: Temu has exploded onto the scene with a massive advertising blitz. They spent a whopping $1.7 billion in 2023 on marketing alone, with estimates suggesting an even bigger spend in 2024. This aggressive approach has garnered them a substantial user base in a short period. https://lnkd.in/g-emiMSZ

VIDEO: The rise of Temu is definitely shaking things up in the American e-commerce landscape. Here’s a breakdown of its disruptive influence: Super Low Prices: Temu’s business model focuses on rock-bottom prices, achieved by connecting Chinese vendors directly to US customers. This strategy appeals to budget-conscious shoppers willing to wait a bit longer for delivery compared to established players like Amazon. Aggressive Marketing: Temu has exploded onto the scene with a massive advertising blitz. They spent a whopping $1.7 billion in 2023 on marketing alone, with estimates suggesting an even bigger spend in 2024. This aggressive approach has garnered them a substantial user base in a short period. https://lnkd.in/g-emiMSZ