Digital Commerce Global’s Post

We are 2 weeks in to the 4-week window for global participation in the 2024 𝐀𝐦𝐚𝐳𝐨𝐧 𝐂𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐁𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤.   The benchmark results comprise responses from the world’s largest global brand manufacturers across 15+ Amazon markets.   ‘𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐈𝐬𝐬𝐮𝐞𝐬 𝐂𝐚𝐮𝐬𝐞𝐝 𝐛𝐲 𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐂𝐨𝐧𝐟𝐥𝐢𝐜𝐭’ is the predominant challenge faced by most brands on Amazon.    Addressing the challenges of balancing price with quality and customer loyalty, along with the multitude of related variables such as shipping costs, returns, product specific fees and potentially FBA fees, is a monster of a challenge.    The 2024 Global Amazon Benchmark identifies gaps in commercial and strategic processes, specific to Amazon, to deliver an actionable roadmap to optimise to drive profitable growth on Amazon.    With the conclusion of 𝐏𝐫𝐢𝐦𝐞 𝐃𝐚𝐲, and the focus now on Amazon 2025 planning, it is timely for your Amazon markets to participate in this year’s benchmark.    To learn from your peers and unlock the full commercial potential of your Amazon strategy, participate here: https://lnkd.in/eV6ZyheG.  Participation is 𝐟𝐫𝐞𝐞 (brand manufacturers only, ideally 3 participants per market). Each participant will receive a 𝐜𝐨𝐦𝐩𝐥𝐢𝐦𝐞𝐧𝐭𝐚𝐫𝐲 𝐜𝐨𝐩𝐲 𝐨𝐟 𝐭𝐡𝐞 2024 𝐀𝐦𝐚𝐳𝐨𝐧 𝐆𝐥𝐨𝐛𝐚𝐥 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐫𝐞𝐩𝐨𝐫𝐭.    To discover more about our 2024 Global Amazon benchmark and our advanced options (including local market scores, workshops with experts and custom recommendations), you can register here https://lnkd.in/eHqh5BgT, or email tom.buckley@dcg.ai.   #ecommerce #digitalcommerce #benchmarking #cpgindustry #retailtech #fmcg #retailpricing

The 2024 𝐀𝐦𝐚𝐳𝐨𝐧 𝐁𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤 has demonstrated that getting ‘Vendor Management’ and ‘3rd Party Seller Management’ right are in the top 5 most critical challenges that brands face when selling on Amazon.    To date, we have responses for the following markets, enabling our team to benchmark at a local level: 𝐔𝐒, 𝐂𝐚𝐧𝐚𝐝𝐚, 𝐌𝐞𝐱𝐢𝐜𝐨, 𝐁𝐫𝐚𝐳𝐢𝐥, 𝐔𝐊, 𝐅𝐫𝐚𝐧𝐜𝐞, 𝐆𝐞𝐫𝐦𝐚𝐧𝐲, 𝐍𝐞𝐭𝐡𝐞𝐫𝐥𝐚𝐧𝐝𝐬, 𝐁𝐞𝐥𝐠𝐢𝐮𝐦, 𝐒𝐩𝐚𝐢𝐧, 𝐒𝐰𝐞𝐝𝐞𝐧, 𝐈𝐭𝐚𝐥𝐲, 𝐏𝐨𝐥𝐚𝐧𝐝, 𝐒𝐚𝐮𝐝𝐢, 𝐈𝐧𝐝𝐢𝐚, 𝐉𝐚𝐩𝐚𝐧 and 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚.   As the Amazon community looks towards 2025, consumer brand manufacturers have the opportunity to understand how your business compares to others in the industry, if your challenges are unique to your business, your brand, your market or a reflection on Amazon... Most importantly, the results (scores and insights) will support 2025 annual brand planning, while giving your business the intelligence to bring to your Amazon Vendor team for actions. The largest brands in the world leverage DCG's independent benchmark results and insights to drive decisions. Aside from consistent insights into recurring trends from 2023, the 2024 Amazon benchmark covers over 150 data points, including:  👉 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: identifying and managing challenges  👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐕𝐞𝐧𝐝𝐨𝐫 𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐨𝐧𝐬 (‘AVNs’): insights on length, ease and success  👉 𝐃𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧𝐬: size of issue across the industry  👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐌𝐞𝐝𝐢𝐚: budget ownership and full funnel use  👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬: covering 10 speciality areas of agency support  👉 𝐀𝐈 𝐟𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧: AI adoption    Participate now, and share with your Amazon teams to evolve your Amazon business in the most profitable, sustainable ways possible: https://lnkd.in/e7VFaBdi.   Participation is 𝐟𝐫𝐞𝐞. Each participant will receive a complimentary copy of the 2024 Amazon Global Industry report. All will be revealed early August.    To discover more about our 2024 Global Amazon benchmark and our advanced options (including local market scores, workshops with experts, and custom recommendations), you can register here https://lnkd.in/eHqh5BgT, or email tom.buckley@dcg.ai.    #ecommerce #digitalcommerce #vendormanagement #retailtech #benchmarking #cpg #fmcg #retail

Finishing my week by putting the finishing touches to our Amazon Benchmark Industry Report. Its packed with insights, recommendations, and actionable steps for the manufacturers that participated. For the first time, we've been able to identify 10 key actions that set leading manufacturers apart from the rest. We've also been able to quantified the impact—revealing the growth difference between those who implement these strategies and those who don’t. This report is set to deliver significant value to all our participating manufacturers. I can’t wait to share this report and hear the reaction from the manufacturers that have participated. #digitalcommerce #ecommerce #benchmarking #amazon #cpg #fmcg #cpgindustry #fmcgindustry #digitalstrategy #insights #actions

Strategic Seasonal Adaptation: Elevate Your Amazon Game with ElevateX In the dynamic world of e-commerce, adapting to seasonal trends is crucial for sustaining and enhancing sales performance. As businesses strive to stay competitive on platforms like Amazon, mastering the art of seasonal adaptation can make all the difference. At ElevateX, we understand the significance of aligning your Amazon account with seasonal trends to maximize sales potential. Our team of experts excels in crafting tailored strategies that resonate with current market demands, ensuring your products are positioned strategically to capture the attention of seasonal shoppers. Why choose ElevateX for your Amazon services? 1️⃣ Strategic Seasonal Adaptation: We analyze market trends, consumer behavior, and historical data to develop precise strategies for each season. Whether it's back-to-school, holiday festivities, or other seasonal shifts, we optimize your listings for maximum visibility. 2️⃣ Comprehensive Amazon Services: ElevateX offers a suite of services designed to elevate your Amazon presence. From listing optimization and advertising campaigns to inventory management and customer engagement, we provide end-to-end solutions to meet your unique business needs. 3️⃣ Data-Driven Insights: Our approach is rooted in data analytics, allowing us to identify patterns, capitalize on emerging opportunities, and fine-tune strategies for continuous improvement. ElevateX empowers you with actionable insights to make informed decisions. 4️⃣ Dedicated Support: Partnering with ElevateX means having a dedicated team of professionals committed to your success. We provide ongoing support, monitoring performance metrics, and adjusting strategies to keep your Amazon account ahead of the curve. 🚀 Elevate your Amazon game with ElevateX! 🚀 Ready to boost your sales through strategic adaptation to seasonal trends? Explore the unparalleled Amazon services offered by ElevateX and elevate your brand to new heights. #AmazonSales #ElevateX #EcommerceStrategy #SeasonalAdaptation #DataDrivenMarketing #AmazonServices #BusinessSuccess #amazonseller #amazonfba #amazonadvertising #amazonselling #amazonagency

A comprehensive analysis of Amazon's marketing trends in 2024. 🚀✨ Explore the strategies, innovations, and game-changing dynamics shaping the e-commerce giant's landscape. Stay ahead of the curve with insights that redefine success in the ever-evolving world of online retail. 𝗟𝗲𝘇𝘇𝗮𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘁𝗼𝗽 𝗔𝗺𝗮𝘇𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝗿 𝗳𝗼𝗿 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. Get in Touch with us: (+44) 115 888 3138 For More Details: https://lnkd.in/dvJkbpUZ Email: info@lezzat.co.uk #AmazonSEO #A9Algorithm #amazonmarketingservice #amazonppc #amazonmarketingtips #ecommercebusiness #amazonads #Amazon #amazonppctips #amazonadvertising #amazonseller #amazonmarketing #AmazonOptimization #lezzat #productlisting #lezzatamazonmarketing #SuccessOnAmazon #WinningBuyBox #DigitalMarketing #trends2024 #amazonproductlisting #Amazon2024 #MarketingTrends

how the big online retailers like Amazon and Wayfair have changed the game for everyone else. We explore how they handle product data, and why smaller businesses are struggling to keep up. See a real-life example of how vendors today are more focused on products than the valuable data behind them. Don't miss out on understanding this shift in the retail landscape!

𝐀𝐦𝐚𝐳𝐨𝐧 𝐚𝐧𝐝 𝐅𝐞𝐝𝐄𝐱 𝐉𝐨𝐢𝐧 𝐅𝐨𝐫𝐜𝐞𝐬 𝐭𝐨 𝐒𝐭𝐫𝐞𝐚𝐦𝐥𝐢𝐧𝐞 𝐑𝐞𝐭𝐮𝐫𝐧𝐬 📦🔄 This article details the ongoing talks between Amazon and FedEx to simplify and enhance the return process for online shoppers, aiming to make it more convenient and efficient. 🚀💡✅ #Amazonnews #FedExnews https://lnkd.in/ganwNj7E 𝐔𝐧𝐯𝐞𝐢𝐥𝐢𝐧𝐠 𝟐𝟎𝟐𝟒'𝐬 𝐑𝐞𝐭𝐚𝐢𝐥 𝐓𝐫𝐞𝐧𝐝𝐬!🔮 This Forbes article explores four significant trends predicted to shape the retail sector in 2024, including the rise of conscious consumerism, local shopping, digital transformation, and experiential retail. 🌍💻🛍️🎉 #2024trends #retailnews https://lnkd.in/g94_qNTR 𝐌𝐚𝐬𝐭𝐞𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐀𝐫𝐭 𝐨𝐟 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 🛍️💰 This HBR article delves into the common mistakes small and medium-sized e-commerce retailers make when setting prices. It emphasizes the importance of a strategic pricing approach, suggesting retailers may be losing significant profit due to unoptimized pricing strategies. 💸💲📈 #ecommercenews https://lnkd.in/ePWNeEti 𝐒𝐩𝐫𝐢𝐧𝐠 𝐒𝐮𝐫𝐩𝐫𝐢𝐬𝐞 𝐟𝐫𝐨𝐦 𝐀𝐦𝐚𝐳𝐨𝐧! 🌼🛍️ The e-commerce giant aims to boost Q1 sales with an unexpected Spring Sale. Read more on how Amazon looks to emulate its successful 'Deal Days' in this insightful article. 📈💻 #Amazon #SpringSale https://lnkd.in/gTpmDmVY

#ECommerce has its specificities in multiple business dimensions and #RGM is one of the most crucial ones. Revenue Growth Management (or Net Revenue Management #NRM) is essential in a competitive market to drive both the top and the bottom line. However, it is still a new activity to the markets outside of #FMCG. The online pure player & #marketplace universe is yet to uncover its underwater obstacles in building a holistic RGM #strategy, so I want to highlight a few. #Price matching Every online player is monitoring its market and is matching the product price according to their pricing strategy. #Amazon is matching the lowest price scraped from a list of strategic competitors on the market. And any B&M player is looking at Amazon prices, as it's a strategic threat. Consequently, your RGM strategy is to cover the full market perimeter or it will not work. #Crossborder sales The above is inflated by cross-border sales. Most of the mature online players in the EU tend to go for neighboring markets to expand their business or attach DACH being the largest. And the easiest play - is to provide lower prices even at the cost of lower margins. Consequently, even a small online player on 1EU level can raise a tsunami of price compression. Here is how it works: CB player lowers prices -> gets matched by a local leader -> gets matched by Amazon -> gets matched by B&M. An enormous challenge for the suppliers as with lower retail margins the annual negotiations become much more aggressive. #Algorythmic approach Mature e-commerce business is based on algorithms and math. There is no category leaders who setups the prices, rather Machine Learning teams who drive commercial strategies execution with focus of balancing the GMV growth and the Profit Margins in the moment. It is essential to understand your #retail partners internal algorithms to build a effective RGM strategy: ▪️What kind of investments do they consider retail margin? ▪️What competitors do they monitor? ▪️What is the main traffic source (and is it price-driven, like Google Shopping)? #Productmix & #promo management Don't plan any promo investments in you contract due to a low-promo strategy? Think again! Every Euro in retailer margin both front and back may fuel price compression. Even your media investments as they tend to replace the pocket paid from and don't bring much incrementality. Consequenty, in order to implement an RGM strategy, your contracts must have a specific promo investment to have a chance of managing what assortment is on promo, and the promo depth. Online channel maturity and importance can't be challenged today. You are online or you are dead. However, I'm surprised by how little expertise of eB2B2C is on the market. The market is still to make its mistakes to learn how to incorporate online retail in strategic transformation projects. Anything to add? Share in the comments!

𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐥𝐚𝐮𝐧𝐜𝐡 𝐨𝐟 𝐨𝐮𝐫 𝐠𝐥𝐨𝐛𝐚𝐥 2024 Amazon 𝐁𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤 🚀 Building on the success of last year’s Amazon Europe benchmark, we’re 𝐠𝐨𝐢𝐧𝐠 𝐠𝐥𝐨𝐛𝐚𝐥 with the 2024 edition. While revisiting key topics from last year, based on valuable input from the global brand community and from agencies/ partners, the 2024 benchmark will also cover 𝐭𝐨𝐝𝐚𝐲’𝐬 𝐀𝐦𝐚𝐳𝐨𝐧 𝐝𝐲𝐧𝐚𝐦𝐢𝐜𝐬, including:   👉 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 - identifying and managing challenges   👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐕𝐞𝐧𝐝𝐨𝐫 𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐨𝐧𝐬 ('AVNs') – insights on length, ease and keys to success 👉 𝐃𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧𝐬 – size of issue across the industry  👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐌𝐞𝐝𝐢𝐚 - budget ownership and full funnel use   👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬 – covering 10 speciality areas of agency support  👉 𝐀𝐈 𝐟𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 – AI adoption    𝐖𝐡𝐲 𝐩𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐞? To support your 2025 strategy, the independent peer benchmarking insights and intelligence will validate your future strategy and tactics to drive profitable Amazon growth. 𝐇𝐨𝐰 𝐭𝐨 𝐩𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐞? Your organisation will have the option to participate in 𝐟𝐫𝐞𝐞 or 𝐚𝐝𝐯𝐚𝐧𝐜𝐞𝐝 levels (detailed market-level scores, workshops, action planning).    𝐖𝐡𝐞𝐧? Official launch is on 𝐉𝐮𝐥𝐲 8𝐭𝐡 - registration details to follow over coming days. The world’s largest global brand manufacturers participate in DCG’s benchmarking, delivering 𝐚𝐧𝐨𝐧𝐲𝐦𝐢𝐬𝐞𝐝, 𝐩𝐞𝐞𝐫 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐢𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 for the benefit of the industry. If you wish to receive a copy of our 2023 𝐀𝐦𝐚𝐳𝐨𝐧 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐫𝐞𝐩𝐨𝐫𝐭, or add any of your peer contacts details to our distribution list, email tom.buckley@dcg.ai. #ecommerce #benchmarking #digitalcommerce #retailtech #cpgindustry #cpg #fmcg