Digital Commerce Global’s Post

In last year's European Amazon benchmark, 𝐥𝐞𝐬𝐬 𝐭𝐡𝐚𝐧 𝐡𝐚𝐥𝐟 𝐨𝐟 𝐭𝐡𝐞 𝐩𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐧𝐭𝐬 (all from global brand manufacturers) were 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐭𝐡𝐞𝐢𝐫 𝐨𝐫𝐠𝐚𝐧𝐢𝐬𝐚𝐭𝐢𝐨𝐧 𝐡𝐚𝐝 𝐚 3-𝐲𝐞𝐚𝐫 𝐬𝐚𝐥𝐞𝐬 𝐚𝐦𝐛𝐢𝐭𝐢𝐨𝐧. We ask this same question in this year's global benchmark. Within SEEC, one of the key capabilities that we benchmark is the understanding of your organisation’s and market’s Digital Commerce Objectives, Goals, Strategies and Measures. In the past 12 months, those organisations that demonstrate 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 𝐚𝐧𝐝 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐨𝐟 𝐕𝐢𝐬𝐢𝐨𝐧 𝐠𝐫𝐞𝐰 8.8% 𝐟𝐚𝐬𝐭𝐞𝐫 (in revenues) than those that lack clarity. We are excited to see what the 2024 𝐀𝐦𝐚𝐳𝐨𝐧 𝐁𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤 (now global) will uncover. All will be revealed early August. Participate now to have your voice heard: https://lnkd.in/e7VFaBdi. Participation is free (brand manufacturers only). Each participant will receive a complimentary copy of the 2024 Amazon Global Industry report. To discover more about our 2024 Global Amazon benchmark and our 𝐚𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐨𝐩𝐭𝐢𝐨𝐧𝐬 (including local market scores, workshops with experts, and custom recommendations), you can register here https://lnkd.in/eHqh5BgT, or email tom.buckley@dcg.ai. #ecommerce #digitalcommerce #benchmarking #cpgindustry #retailtech #fmcg

The 2024 𝐀𝐦𝐚𝐳𝐨𝐧 𝐁𝐞𝐧𝐜𝐡𝐦𝐚𝐫𝐤 has demonstrated that getting ‘Vendor Management’ and ‘3rd Party Seller Management’ right are in the top 5 most critical challenges that brands face when selling on Amazon.    To date, we have responses for the following markets, enabling our team to benchmark at a local level: 𝐔𝐒, 𝐂𝐚𝐧𝐚𝐝𝐚, 𝐌𝐞𝐱𝐢𝐜𝐨, 𝐁𝐫𝐚𝐳𝐢𝐥, 𝐔𝐊, 𝐅𝐫𝐚𝐧𝐜𝐞, 𝐆𝐞𝐫𝐦𝐚𝐧𝐲, 𝐍𝐞𝐭𝐡𝐞𝐫𝐥𝐚𝐧𝐝𝐬, 𝐁𝐞𝐥𝐠𝐢𝐮𝐦, 𝐒𝐩𝐚𝐢𝐧, 𝐒𝐰𝐞𝐝𝐞𝐧, 𝐈𝐭𝐚𝐥𝐲, 𝐏𝐨𝐥𝐚𝐧𝐝, 𝐒𝐚𝐮𝐝𝐢, 𝐈𝐧𝐝𝐢𝐚, 𝐉𝐚𝐩𝐚𝐧 and 𝐀𝐮𝐬𝐭𝐫𝐚𝐥𝐢𝐚.   As the Amazon community looks towards 2025, consumer brand manufacturers have the opportunity to understand how your business compares to others in the industry, if your challenges are unique to your business, your brand, your market or a reflection on Amazon... Most importantly, the results (scores and insights) will support 2025 annual brand planning, while giving your business the intelligence to bring to your Amazon Vendor team for actions. The largest brands in the world leverage DCG's independent benchmark results and insights to drive decisions. Aside from consistent insights into recurring trends from 2023, the 2024 Amazon benchmark covers over 150 data points, including:  👉 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: identifying and managing challenges  👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐕𝐞𝐧𝐝𝐨𝐫 𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐨𝐧𝐬 (‘AVNs’): insights on length, ease and success  👉 𝐃𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧𝐬: size of issue across the industry  👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐌𝐞𝐝𝐢𝐚: budget ownership and full funnel use  👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬: covering 10 speciality areas of agency support  👉 𝐀𝐈 𝐟𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧: AI adoption    Participate now, and share with your Amazon teams to evolve your Amazon business in the most profitable, sustainable ways possible: https://lnkd.in/e7VFaBdi.   Participation is 𝐟𝐫𝐞𝐞. Each participant will receive a complimentary copy of the 2024 Amazon Global Industry report. All will be revealed early August.    To discover more about our 2024 Global Amazon benchmark and our advanced options (including local market scores, workshops with experts, and custom recommendations), you can register here https://lnkd.in/eHqh5BgT, or email tom.buckley@dcg.ai.    #ecommerce #digitalcommerce #vendormanagement #retailtech #benchmarking #cpg #fmcg #retail

73% of those selling on Amazon sell as a Hybrid I was just served an advert by LinkedIn for the Feedvisor "Navigating E-Commerce in 2023 and Beyond" report (link below) Flicking through the pages while drinking my morning coffee this stat really jumped out at me. 73% of those selling on Amazon sell as a Hybrid! From experience I know that in CPG this stat will be a lot lower, but it also shows something that many food and drink manufacturers that I speak to have been scared to lean into. You don't have to just sell 1P. Amazon may want to sell all of your range direct, but that doesn't mean you have too. 3P options provide a huge deal of flexibility. 3P partners can provide a significant amount of expertise and additional capability. 3P allows a lot more experimentation in terms of existing range, formats, value-add and total product. I wonder how far off the 73% CPG manufacturers are? I also wonder just how much growth could be unlocked from moving to a hybrid model? I will be digging into this report deeper. I hope it is valuable to you too. #cpg #fmcg #digitalcommerce #ecommerce #digital #strategy #digitalstrategy #amazon https://lnkd.in/e8x7aXPw

Amazon Prime Day has become a significant event in the e-commerce calendar, driving unprecedented sales and shaping consumer behavior. This insightful article delves into how this retail phenomenon impacts the broader e-commerce industry and what it means for businesses and consumers alike. Discover key insights on: 📈 Sales trends and consumer spending patterns 📦 Supply chain and logistics challenges 🔄 Strategies for businesses to capitalize on Prime Day momentum Stay ahead of the curve and learn how to leverage the insights from Amazon Prime Day to boost your e-commerce strategy.

Amazon Prime Day has become a significant event in the e-commerce calendar, driving unprecedented sales and shaping consumer behavior. This insightful article delves into how this retail phenomenon impacts the broader e-commerce industry and what it means for businesses and consumers alike. Discover key insights on: 📈 Sales trends and consumer spending patterns 📦 Supply chain and logistics challenges 🔄 Strategies for businesses to capitalize on Prime Day momentum Stay ahead of the curve and learn how to leverage the insights from Amazon Prime Day to boost your e-commerce strategy.

Amazon Prime Day has become a significant event in the e-commerce calendar, driving unprecedented sales and shaping consumer behavior. This insightful article delves into how this retail phenomenon impacts the broader e-commerce industry and what it means for businesses and consumers alike. Discover key insights on: 📈 Sales trends and consumer spending patterns 📦 Supply chain and logistics challenges 🔄 Strategies for businesses to capitalize on Prime Day momentum Stay ahead of the curve and learn how to leverage the insights from Amazon Prime Day to boost your e-commerce strategy.

Amazon Prime Day has become a significant event in the e-commerce calendar, driving unprecedented sales and shaping consumer behavior. This insightful article delves into how this retail phenomenon impacts the broader e-commerce industry and what it means for businesses and consumers alike. Discover key insights on: 📈 Sales trends and consumer spending patterns 📦 Supply chain and logistics challenges 🔄 Strategies for businesses to capitalize on Prime Day momentum Stay ahead of the curve and learn how to leverage the insights from Amazon Prime Day to boost your e-commerce strategy.

Amazon Prime Day has become a significant event in the e-commerce calendar, driving unprecedented sales and shaping consumer behavior. This insightful article delves into how this retail phenomenon impacts the broader e-commerce industry and what it means for businesses and consumers alike. Discover key insights on: 📈 Sales trends and consumer spending patterns 📦 Supply chain and logistics challenges 🔄 Strategies for businesses to capitalize on Prime Day momentum Stay ahead of the curve and learn how to leverage the insights from Amazon Prime Day to boost your e-commerce strategy.

Analysis of Amazon's Spring Deals on eCommerce Market Share! 💥 The data is in! Discover the impact of Amazon's Spring Deals on eCommerce market share: On average, an increase of +20% to +40% in sales compared to a normal period... if we play the game! The effect is more pronounced in France and Italy than in Northern Europe! Source: Foxintelligence #Amazon #SpringDeals #MarketShare #eCommerce