We are 2 weeks in to the 4-week window for global participation in the 2024 ๐๐ฆ๐๐ณ๐จ๐ง ๐๐๐ฉ๐๐๐ข๐ฅ๐ข๐ญ๐ฒ ๐๐๐ง๐๐ก๐ฆ๐๐ซ๐ค. ย The benchmark results comprise responses from the worldโs largest global brand manufacturers across 15+ Amazon markets. ย โ๐๐ซ๐ข๐๐ข๐ง๐ ๐๐ฌ๐ฌ๐ฎ๐๐ฌ ๐๐๐ฎ๐ฌ๐๐ ๐๐ฒ ๐๐ก๐๐ง๐ง๐๐ฅ ๐๐จ๐ง๐๐ฅ๐ข๐๐ญโ is the predominant challenge faced by most brands on Amazon.ย ย Addressing the challenges of balancing price with quality and customer loyalty, along with the multitude of related variables such as shipping costs, returns, product specific fees and potentially FBA fees, is a monster of a challenge.ย ย The 2024 Global Amazon Benchmark identifies gaps in commercial and strategic processes, specific to Amazon, to deliver an actionable roadmap to optimise to drive profitable growth on Amazon.ย ย With the conclusion of ๐๐ซ๐ข๐ฆ๐ ๐๐๐ฒ, and the focus now on Amazon 2025 planning,ย it is timely for your Amazon markets to participate in this yearโs benchmark.ย ย To learn from your peers and unlock the full commercial potential of your Amazon strategy, participate here: https://lnkd.in/eV6ZyheG.ย Participation is ๐๐ซ๐๐ (brand manufacturers only, ideally 3 participants per market). Each participant will receive a ๐๐จ๐ฆ๐ฉ๐ฅ๐ข๐ฆ๐๐ง๐ญ๐๐ซ๐ฒ ๐๐จ๐ฉ๐ฒ ๐จ๐ ๐ญ๐ก๐ 2024 ๐๐ฆ๐๐ณ๐จ๐ง ๐๐ฅ๐จ๐๐๐ฅ ๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐ซ๐๐ฉ๐จ๐ซ๐ญ.ย ย To discover more about our 2024 Global Amazon benchmark and our advanced options (including local market scores, workshops with experts and custom recommendations), you can register here https://lnkd.in/eHqh5BgT,ย or email tom.buckley@dcg.ai. ย #ecommerce #digitalcommerce #benchmarking #cpgindustry #retailtech #fmcgย #retailpricing
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In last year's European Amazon benchmark, ๐ฅ๐๐ฌ๐ฌ ๐ญ๐ก๐๐ง ๐ก๐๐ฅ๐ ๐จ๐ ๐ญ๐ก๐ ๐ฉ๐๐ซ๐ญ๐ข๐๐ข๐ฉ๐๐ง๐ญ๐ฌ (all from global brand manufacturers) were ๐๐จ๐ง๐๐ข๐๐๐ง๐ญ ๐ญ๐ก๐๐ญ ๐ญ๐ก๐๐ข๐ซ ๐จ๐ซ๐ ๐๐ง๐ข๐ฌ๐๐ญ๐ข๐จ๐ง ๐ก๐๐ ๐ 3-๐ฒ๐๐๐ซ ๐ฌ๐๐ฅ๐๐ฌ ๐๐ฆ๐๐ข๐ญ๐ข๐จ๐ง. We ask this same question in this year's global benchmark. Within SEEC, one of the key capabilities that we benchmark is the understanding of your organisationโs and marketโs Digital Commerce Objectives, Goals, Strategies and Measures. In the past 12 months, those organisations that demonstrate ๐๐ฅ๐๐ซ๐ข๐ญ๐ฒ ๐๐ง๐ ๐ฎ๐ง๐๐๐ซ๐ฌ๐ญ๐๐ง๐๐ข๐ง๐ ๐จ๐ ๐๐ข๐ฌ๐ข๐จ๐ง ๐ ๐ซ๐๐ฐ 8.8% ๐๐๐ฌ๐ญ๐๐ซ (in revenues) than those that lack clarity. We are excited to see what the 2024 ๐๐ฆ๐๐ณ๐จ๐ง ๐๐๐ง๐๐ก๐ฆ๐๐ซ๐คย (now global) will uncover. All will be revealed early August. Participate now to have your voice heard: https://lnkd.in/e7VFaBdi. Participation is free (brand manufacturers only). Each participant will receive a complimentary copy of the 2024 Amazon Global Industry report. To discover more about our 2024 Global Amazon benchmark and our ๐๐๐ฏ๐๐ง๐๐๐ ๐จ๐ฉ๐ญ๐ข๐จ๐ง๐ฌย (including local market scores, workshops with experts, and custom recommendations), you can register here https://lnkd.in/eHqh5BgT, or email tom.buckley@dcg.ai. #ecommerce #digitalcommerce #benchmarking #cpgindustry #retailtech #fmcg
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The 2024 ๐๐ฆ๐๐ณ๐จ๐ง ๐๐๐ง๐๐ก๐ฆ๐๐ซ๐ค has demonstrated that getting โVendor Managementโ andย โ3rdย Party Seller Managementโย right are in the top 5 most critical challenges that brands face when selling on Amazon.ย ย To date, we have responses for the following markets, enabling our team to benchmark at a local level: ๐๐, ๐๐๐ง๐๐๐, ๐๐๐ฑ๐ข๐๐จ, ๐๐ซ๐๐ณ๐ข๐ฅ, ๐๐, ๐ ๐ซ๐๐ง๐๐, ๐๐๐ซ๐ฆ๐๐ง๐ฒ, ๐๐๐ญ๐ก๐๐ซ๐ฅ๐๐ง๐๐ฌ, ๐๐๐ฅ๐ ๐ข๐ฎ๐ฆ, ๐๐ฉ๐๐ข๐ง, ๐๐ฐ๐๐๐๐ง, ๐๐ญ๐๐ฅ๐ฒ, ๐๐จ๐ฅ๐๐ง๐, ๐๐๐ฎ๐๐ข, ๐๐ง๐๐ข๐, ๐๐๐ฉ๐๐ง andย ๐๐ฎ๐ฌ๐ญ๐ซ๐๐ฅ๐ข๐. ย As the Amazon community looks towards 2025, consumer brand manufacturers have the opportunity to understand how your business compares to others in the industry, if your challenges are unique to your business, your brand, your market or a reflection on Amazon... Most importantly, the results (scores and insights) will support 2025 annual brand planning, while giving your business the intelligence to bring to your Amazon Vendor team for actions. The largest brands in the world leverage DCG's independent benchmark results and insights to drive decisions. Aside from consistent insights into recurring trends from 2023, the 2024 Amazon benchmark covers over 150 data points, including:ย ๐ ๐๐ซ๐จ๐๐ข๐ญ๐๐๐ข๐ฅ๐ข๐ญ๐ฒ: identifying and managing challengesย ๐ ๐๐ฆ๐๐ณ๐จ๐ง ๐๐๐ง๐๐จ๐ซ ๐๐๐ ๐จ๐ญ๐ข๐๐ญ๐ข๐จ๐ง๐ฌย (โAVNsโ): insights on length, ease and successย ๐ ๐๐๐๐ฎ๐๐ญ๐ข๐จ๐ง๐ฌ: size of issue across the industryย ๐ ๐๐ฆ๐๐ณ๐จ๐ง ๐๐๐๐ข๐: budget ownership and full funnel useย ๐ ๐๐ฆ๐๐ณ๐จ๐ง ๐๐๐ซ๐ญ๐ง๐๐ซ๐ฌ: covering 10 speciality areas of agency supportย ๐ ๐๐ ๐๐จ๐ซ ๐๐ฆ๐๐ณ๐จ๐ง: AI adoptionย ย Participate now, and share with your Amazon teamsย to evolve your Amazon business in the most profitable, sustainable ways possible: https://lnkd.in/e7VFaBdi. ย Participation is ๐๐ซ๐๐. Each participant will receive a complimentary copy of the 2024 Amazon Global Industry report.ย All will be revealed early August.ย ย To discover more about our 2024 Global Amazon benchmark and our advanced options (including local market scores, workshops with experts, and custom recommendations), you can register here https://lnkd.in/eHqh5BgT, or email tom.buckley@dcg.ai.ย ย #ecommerce #digitalcommerce #vendormanagement #retailtech #benchmarking #cpg #fmcg #retail
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I help brands overcome the challenges of digital commerce through strategy, capability and advantage creation. Digital Commerce Leader | Speaker | Thought Leader | Consultant | Advisor | ex Borough Councillor
73% of those selling on Amazon sell as a Hybrid I was just served an advert by LinkedIn for the Feedvisor "Navigating E-Commerce in 2023 and Beyond" report (link below) Flicking through the pages while drinking my morning coffee this stat really jumped out at me. 73% of those selling on Amazon sell as a Hybrid! From experience I know that in CPG this stat will be a lot lower, but it also shows something that many food and drink manufacturers that I speak to have been scared to lean into. You don't have to just sell 1P. Amazon may want to sell all of your range direct, but that doesn't mean you have too. 3P options provide a huge deal of flexibility. 3P partners can provide a significant amount of expertise and additional capability. 3P allows a lot more experimentation in terms of existing range, formats, value-add and total product. I wonder how far off the 73% CPG manufacturers are? I also wonder just how much growth could be unlocked from moving to a hybrid model? I will be digging into this report deeper. I hope it is valuable to you too. #cpg #fmcg #digitalcommerce #ecommerce #digital #strategy #digitalstrategy #amazon https://lnkd.in/e8x7aXPw
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Amazon Prime Day has become a significant event in the e-commerce calendar, driving unprecedented sales and shaping consumer behavior. This insightful article delves into how this retail phenomenon impacts the broader e-commerce industry and what it means for businesses and consumers alike. Discover key insights on: ๐ Sales trends and consumer spending patterns ๐ฆ Supply chain and logistics challenges ๐ Strategies for businesses to capitalize on Prime Day momentum Stay ahead of the curve and learn how to leverage the insights from Amazon Prime Day to boost your e-commerce strategy.
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Amazon Prime Day has become a significant event in the e-commerce calendar, driving unprecedented sales and shaping consumer behavior. This insightful article delves into how this retail phenomenon impacts the broader e-commerce industry and what it means for businesses and consumers alike. Discover key insights on: ๐ Sales trends and consumer spending patterns ๐ฆ Supply chain and logistics challenges ๐ Strategies for businesses to capitalize on Prime Day momentum Stay ahead of the curve and learn how to leverage the insights from Amazon Prime Day to boost your e-commerce strategy.
The Impact of Amazon Prime Day on the E-Commerce Retail Industry.
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Amazon Prime Day has become a significant event in the e-commerce calendar, driving unprecedented sales and shaping consumer behavior. This insightful article delves into how this retail phenomenon impacts the broader e-commerce industry and what it means for businesses and consumers alike. Discover key insights on: ๐ Sales trends and consumer spending patterns ๐ฆ Supply chain and logistics challenges ๐ Strategies for businesses to capitalize on Prime Day momentum Stay ahead of the curve and learn how to leverage the insights from Amazon Prime Day to boost your e-commerce strategy.
The Impact of Amazon Prime Day on the E-Commerce Retail Industry.
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Amazon Prime Day has become a significant event in the e-commerce calendar, driving unprecedented sales and shaping consumer behavior. This insightful article delves into how this retail phenomenon impacts the broader e-commerce industry and what it means for businesses and consumers alike. Discover key insights on: ๐ Sales trends and consumer spending patterns ๐ฆ Supply chain and logistics challenges ๐ Strategies for businesses to capitalize on Prime Day momentum Stay ahead of the curve and learn how to leverage the insights from Amazon Prime Day to boost your e-commerce strategy.
The Impact of Amazon Prime Day on the E-Commerce Retail Industry.
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Amazon Prime Day has become a significant event in the e-commerce calendar, driving unprecedented sales and shaping consumer behavior. This insightful article delves into how this retail phenomenon impacts the broader e-commerce industry and what it means for businesses and consumers alike. Discover key insights on: ๐ Sales trends and consumer spending patterns ๐ฆ Supply chain and logistics challenges ๐ Strategies for businesses to capitalize on Prime Day momentum Stay ahead of the curve and learn how to leverage the insights from Amazon Prime Day to boost your e-commerce strategy.
The Impact of Amazon Prime Day on the E-Commerce Retail Industry.
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Supporting you with your marketplace and direct to consumer strategy across Europe. As consultant, dealer and merchant of record
Analysis of Amazon's Spring Deals on eCommerce Market Share! ๐ฅ The data is in! Discover the impact of Amazon's Spring Deals on eCommerce market share: On average, an increase of +20% to +40% in sales compared to a normal period... if we play the game! The effect is more pronounced in France and Italy than in Northern Europe! Source: Foxintelligence #Amazon #SpringDeals #MarketShare #eCommerce
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