Members of the DCG community had a fascinating conversation with Brittain Ladd, during our Executive community forum, last week.
Brittain, insightful as always, gave us a lot of food for thought, sharing his opinions on the many developments in the world of digital commerce in the past year, while looking forward to longer term disruption.
In this snippet, Gregor Murray asked Brittain how he thinks the retail manufacturing landscape will evolve in the next 5 years.
Take a listen...
#ecommerce#retail#retailtech#benchmarking#digitalcommerce#cpgindustry
So let's start with let's start with a bit of a view of the future. So the next three to five years, Britain, what what do you think are gonna be the big stories of the next five years of of retail and manufacturing? Well, I really believe we are about to witness. The most disruptive period And retail and manufacturing. That. I think we will witness more disruption in the next three to five years and what we've witnessed in the prior 100 years. And the reason why I say that is because of China and what China's really done. And what's interesting is a lot of people still haven't really figured out what's China doing. Before China was always known as the world's manufacture. But now what China is really doing is China's become the world's largest exporter, but not exporter of just the products and manufactured but actually of their business models. And so when we look at a company like Sheehan, the fast fashion retailer, we look at TikTok shops, bike dance, we take a look at Teemo. I really believe what she and is going to do and is doing with what I consider to be the most revolutionary manufacturing model where they produce very small batches of product. They see what's selling and then they only focus those, those manufacturing plans on producing those products for a limited, a limited batch run and then end it and then start again and I spent probably the last four years. Researching Chen, researching team move some of these other companies and that entire model that China uses for manufacturing where they have outsourced the manufacturing to thousands of small, medium and large manufacturers. But she and basically is using their own platform to communicate with these retailers, I mean with these manufacturers and then be able to communicate with the retailers and very quickly pull the product that's been manufactured. And get it to the retailers who can get it on the shelf or simply sell those products online. What I anticipate that Shane is going to do is they're going to move into many, many different categories. They're going to move into to shoes. They're going to move into HomeGoods. They're going to move into, you know, furniture to much more of an extent. And I just think that that model. It's just going to decimate many manufacturers out there who think to themselves we do, you know, we do tractor supplies or or we do automotive or we do, you know, we do, you know, pharmaceuticals or whatever. There's no way that they can do what we do. I can state that I had a conversation with senior executives at Amazon three years ago about Shia. And not one of them believed that they would ever even be a threat in the United States or even enter the United States full scale. They didn't think Teemu would do it. They didn't think Fight Dance would do it. Every executive at Amazon was incorrect. And what they were saying. And this was even the people in charge of, you know, Amazon supply chain, their manufacturing relationships with suppliers and so forth.
Extremely valuable and insightful conversation, spanning multiple hot topics and future trends on the horizon by Brittain Ladd !
Thanks to the Digital Commerce Global team, especially Declan Kearney and Gregor Murray, for fostering global learnings and facilitating this kind of gatherings.
Head of Digital Business Development | Digitalization and Transformation Professional
11moExtremely valuable and insightful conversation, spanning multiple hot topics and future trends on the horizon by Brittain Ladd ! Thanks to the Digital Commerce Global team, especially Declan Kearney and Gregor Murray, for fostering global learnings and facilitating this kind of gatherings.