Caroline Falkiner B Ec. CA GAICD’s Post

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Delivering Innovative Engaging Experiences 🌍 Join me, visionary Local, State & Destination Managers | Use our Circle of Prosperity & Grow your Visitor Economy . 🚀

Your Destination management Plan (DMP) provides the direction and approach to move your tourism sector forward over the next five years. Its primary goal is to increase visitor expenditure within your destination, with economic & social benefits for your community. #sustainability Your plan should include: ➡ Improving and expanding your product base e.g. attractions, activities & experiences. ➡ Ensure that the infrastructure, facilities and services needed to attract, and support visitation are in place; ➡ Setting the directions for marketing and promoting your destination; & ➡ Identifying priorities to ensure the most effective use of limited funds and resources. ⚖ Our experience shows successful place-based activations link the physical to the digital together. Capturing visitors at the start of their buying journey. #digitalwayfinding #navezeparks #digitalmap

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