Nurlan Urazbaev’s Post

FYI: Department Store chain Belk to launch a retail media network (MediaPost): by Laurie Sullivan. Charlotte-based, privately owned U.S. department store Belk is launching a retail media arm, Belk Media Network. Belk serves customers at nearly 300 stores and Belk Outlet locations spanning across 16 Southeastern states. The partnership will provide customers with a personalized multichannel experience ahead of the upcoming holiday shopping season. National brands across […] #DOOH #digitalbillboards #digitalsignage

FYI: Unusual (but sober) take on retail media: Don’t plunder your TV or out-of-home budget to pay retail media rent in 2025 (Marketing Week): Grace Kite, founder of Magic Numbers. #DOOH #digitalbillboards #digitalsignage

ICYMI: Retail media networks under scrutiny amid calls for transparency and accountability (DIGIDAY): By Kimeko McCoy. Now, the industry has turned its attention to lagging transparency in retail media networks. Notably, retail media networks are expanding their offerings to off-site channels, like search or social, to expand their reach and diversify revenue streams to take in more ad dollars. But with these expansions, some media buyers and executives […] #DOOH #digitalbillboards #digitalsignage

ICYMI: DOOH: Winners of Ocean Outdoor’s annual Digital Creative Competition (More About Advertising): To Boldly Go, Elvis and Revolt have secured the top prizes in Ocean Outdoor’s annual Digital Creative Competition which rewards bold, original ideas that push the boundaries of Digital out of home (DOOH) advertising. McVitie’s, Greenpeace UK and Frazzled top poll - Kwik Fit, Wasabi, Metropolitan Police and The British Skin Foundation join winning line-up. #DOOH #digitalbillboards #digitalsignage

ICYMI: The merger of Russia’s largest online retailer and outdoor advertising group results in a “blood feud” between political factions (The Moscow Times): Russian business outlets characterize the Wildberries-Russ merger into the new company RVB as an undercover dispute between Kadyrov and the influential billionaire senator Kerimov. The merger may also be part of Russia’s wartime redistribution of business assets that has benefited business figures linked to the Kremlin. Wildberries and Russ have secured President Vladimir Putin's approval […] #DOOH #digitalbillboards #digitalsignage

ICYMI: What to expect from DSE 2024 in Las Vegas December 7-10, 2024 (rAVe Pubs): In addition to the ability to go behind the scenes and learn how The Sphere, Cirque du Soleil, the ARTE Museum and Atomic Golf use AV and digital/experiential signage technology to run their experiences, this year’s Digital Signage Experience (DSE) show includes three keynotes and access to two different show floors — all using code […] #DOOH #digitalbillboards #digitalsignage

ICYMI: How to lean into DOOH advertising this holiday shopping season (Broadsign via Open Mic): By Kayla Caticchio, Content Marketing Manager, Broadsign. As Black Friday and Cyber Monday edge closer, DOOH offers a powerful way to capture the attention of shoppers, drive foot traffic, and boost sales. In recent years, Black Friday and Cyber Monday have evolved into enormous opportunities for retailers worldwide. Last year, a record-breaking 200.4 million shoppers […] #DOOH #digitalbillboards #digitalsignage

ICYMI: Projection mapping in Berlin: Festival of Lights or Festival for Brands? (Invidis): by Antonia Hamberger. Making your own brand shine on Berlin’s landmarks – for this opportunity, major brands like to sponsor the Festival of Lights in Berlin – which has turned into a commercially successful concept. Berlin, the gray city – that’s how we know it. But Berlin’s streets become particularly colorful on two dates each […] #DOOH #digitalbillboards #digitalsignage

FYI: Tesco claims it’s new measurement tool will “demonstrate the full-funnel impact” of its retail media network campaigns (Marketing Week): By Grace Gollasch . The retailer claims the full-funnel measurement approach includes a range of solutions to provide “detailed and incremental” insights for advertisers, with omnichannel attribution to follow in 2025. “Retail media has reached a new dawn, and we think about that in three ways: financials, organising for growth and recognition,” Tesco Media’s managing […] #DOOH #digitalbillboards #digitalsignage

FYI: This brilliant TV ad is just a silent full screen shot of a billboard ad (Billboard Insider): Kevin Gephart. Kris Lindahl, a popular local realtor (krislindahl.com/) who is known for his ubiquitous billboard presence all across southern Minnesota, is currently running a TV campaign on WCCO-TV, the CBS affiliate in the Minneapolis /St Paul DMA. The ad is simply a full screen shot of his billboard with absolutely no sound or other […] #DOOH #digitalbillboards #digitalsignage