Nurlan Urazbaev’s Post

ISBA’s Dan Larden: Buying programmatic DOOH is still a challenge for network agencies (New Digital Age): Dan Larsden, Head of Media at ISBA There is still a challenge for the network agencies to take their traditional media planning and buying expertise and move that into channels like programmatic DOOH. There is definitely a danger that DOOH can fall halfway between the digital team and the traditional OOH planning team. Also, where […] #DOOH #digitalbillboards #digitalsignage

ICYMI: ISBA’s Dan Larden: Buying programmatic DOOH is still a challenge for network agencies (New Digital Age): Dan Larsden, Head of Media at ISBA There is still a challenge for the network agencies to take their traditional media planning and buying expertise and move that into channels like programmatic DOOH. There is definitely a danger that DOOH can fall halfway between the digital team and the traditional OOH planning team. Also, where […] #DOOH #digitalbillboards #digitalsignage

FYI: ISBA’s Dan Larden: Buying programmatic DOOH is still a challenge for network agencies (New Digital Age): Dan Larsden, Head of Media at ISBA There is still a challenge for the network agencies to take their traditional media planning and buying expertise and move that into channels like programmatic DOOH. There is definitely a danger that DOOH can fall halfway between the digital team and the traditional OOH planning team. Also, where […] #DOOH #digitalbillboards #digitalsignage

ICYMI: ISBA’s Dan Larden: Buying programmatic DOOH is still a challenge for network agencies (New Digital Age): Dan Larsden, Head of Media at ISBA There is still a challenge for the network agencies to take their traditional media planning and buying expertise and move that into channels like programmatic DOOH. There is definitely a danger that DOOH can fall halfway between the digital team and the traditional OOH planning team. Also, where […] #DOOH #digitalbillboards #digitalsignage

FYI: ISBA’s Dan Larden: Buying programmatic DOOH is still a challenge for network agencies (New Digital Age): Dan Larsden, Head of Media at ISBA There is still a challenge for the network agencies to take their traditional media planning and buying expertise and move that into channels like programmatic DOOH. There is definitely a danger that DOOH can fall halfway between the digital team and the traditional OOH planning team. Also, where […] #DOOH #digitalbillboards #digitalsignage

Exciting news! We are so happy to have partnered with VIOOH for the 5th consecutive year to publish the State of the Nation 2024 report on programmatic #DOOH advertising! 📊 After surveying 1,200 advertisers and agencies across the US, UK, Australia, Germany, France, and Brazil, we've uncovered some key findings: Media professionals expect a 28% increase in prDOOH investment over the next 18 months. Adoption of Programmatic DOOH (#prDOOH) is projected to rise from 27% to 35% in this same period. For the first time in history, 50% of all DOOH campaigns in the last year were purchased partly or fully programmatically, mainly managed by digital and programmatic teams. The value of Dynamic Creative Optimisation (DCO) in boosting campaign effectiveness is being recognized, with anticipated growth in its usage over the coming year. Check out the full press release for more insights! Read more here: https://lnkd.in/eKvTyqYu #ProgrammaticDOOH #AdvertisingTrends #Innovation #MarketingInsights 📈✨

FYI: IAB UK members pitch the benefits of DOOH advertising (IAB via OpenMic): Digital out-of-home (DOOH) advertising rebounded strongly after the challenges posed by the Covid-19 pandemic and is set to form 75% of the OOH advertising market in 2027, according to new IAB Compass findings. As the shift towards digital-first advertising continues apace, whatpossibilities does DOOH hold for marketers? And what brands are knocking it out of […] #DOOH #digitalbillboards #digitalsignage

Delighted to have become a member of the IAB UK DOOH Group to aid understanding of this fast growing sector & promote it's capabilities to the Advertising & Marketing community. IAB Compass - from IAB UK & MTM - forecasts that DOOH advertising will continue growing to form 75% of the total OOH market by 2027 ⬆ This report is essential reading for anyone looking to understand the future of DOOH advertising and how you can be part of it 📈   Explore the key trends defining growth within the channel, forecasts for future spend, and actionable recommendations to help you harness the full potential of DOOH 🚀 https://lnkd.in/eWVjXZUu    #IABCompass #digital #advertising #dooh

🚥 Exciting News from EMARKETER! 🚥 eMarketer has just released their #DOOH Forecast and Trends for the year, and I am thrilled to see the incredible growth in #ProgrammaticDOOH! To quote the report: 📈 "#Programmatic ad spending in #OOH will double what was spent just two years ago." And this is in a mature market like the #US! 🌟 "Programmatic DOOH ad spending will top 30% of DOOH sales in 2026." 🚀 What’s even more exciting is the steady growth happening in #Asia. The channel is gaining wider adoption, with Vistar Media solutions providing unparalleled scale, coverage, features, and a true programmatic experience across the region. #pDOOH #DigitalOutOfHome #AdTech #MarketingTrends #VistarMedia #Innovation

DOOH - Key Statistics 📊 As Digital-out-of-home (DOOH) Advertising gains increasing traction among advertisers, we've curated some compelling statistics about this dynamic market! Explore informative facts and figures that provide valuable insights on the DOOH landscape💡 Curious to explore how Merson Digital can elevate your DOOH solutions? Click the link below to learn more 🔗 https://lnkd.in/eKWNw6y7 #digitalsignage #dooh #digitaloutofhome