Nina Hersher’s Post

In my daily live, I often rely on various products to make tasks easier and more convenient. Let's delve into two such products, highlighting their pros and cons along with suggestions for improvement. The first product that I use in my daily life is my smartphone. Smartphone revolutionized communication, offering unparalleled connectivity and versatility. From staying in touch with loved ones to managing tasks and entertainment, they've become indispensable. However, their constant availability can lead to distraction and even addiction, raising concerns about privacy and mental well-being. To address these issues, integrating digital wellness features and promoting responsible usage through educational campaigns are crucial steps. while these products offer undeniable benefits, it's essential to address their drawbacks for a more sustainable and balanced lifestyle. By implementing suggested measures, we can enhance user experience while minimizing negative impacts. On the other hand, coffee makers provide convenience and customization, brewing fresh coffee tailored to individual preferences. Yet, their reliance on single-use pods contributes to environmental degradation, and inconsistent quality may frustrate users. Encouraging the use of eco-friendly pods, ensuring product reliability, and advocating moderation in coffee consumption are essential strategies to mitigate these drawbacks. Ultimately, by acknowledging both the benefits and limitations of these everyday products, we can strive for a more balanced and sustainable lifestyle.

Your relationship with technology is what you make of it. Are you its superior or subordinate? ▶️ Set Boundaries - Establish specific times during the day when you disconnect from your devices. For example, avoid using your phone an hour before bed to improve sleep quality. ▶️ Create Tech-free Zones - Designate certain areas of your home as tech-free zones, such as the dining room or bedroom, to encourage more in-person interaction and rest. ▶️ Practice Digital Minimalism - Simplify your digital life by decluttering your devices. Delete apps you don’t use, unsubscribe from unnecessary emails, and organize your files and photos. ▶️ Mindful Consumption - Choose to consume digital content that enriches your mind and aligns with your values. Consider subscribing to newsletters or channels that deliver high-quality, informative, and inspiring content. Technology should enhance your life, not dominate it. Use it responsibly. Have a tech tip of your own? Drop it in the comments! #Technology #TechTuesday

💥 What Happens When Alexa Loses Her Voice? Super Bowl Magic. 💥 Ever wondered what happens when the world’s most famous virtual assistant suddenly goes mute? Amazon’s 2018 Super Bowl ad hilariously answers that with a star-studded lineup stepping in for Alexa—Cardi B, Gordon Ramsay, Rebel Wilson, and Sir Anthony Hopkins adding their own quirky, memorable twists. 🎬 The result? Unforgettable moments that made Alexa’s ‘voice loss’ an iconic campaign. What’s the takeaway for saturated industries like fitness apps (for example)? In a crowded space, it’s not just about the product anymore—it’s about personality. Here’s how fitness apps could apply this strategy to stand out: 🚴♂️ Leverage Unique Voices: Partner with fitness personalities who resonate with specific target audiences. Imagine hearing an encouraging voice from a professional athlete or even a comedian motivating you during workouts. Make every interaction feel personal and engaging. 📱 Content that Fits Your Audience: Instead of focusing only on generic workout plans, create content that speaks to unique fitness journeys - whether it’s for busy parents, remote workers, or fitness enthusiasts with limited time. Personalisation is key! 🏋️♂️ Brand Storytelling that Inspires Action: Just like Alexa used celebrities to bring humour and engagement, a fitness app could use storytelling techniques to share real transformations, struggles, and successes in a relatable way, keeping users motivated and loyal. Need to give your brand a stronger, more authentic voice? Let’s connect! I can help you develop a marketing strategy that cuts through the noise and drives results, even in a crowded market. 👉 Book an appointment here to discuss how we can elevate your brand voice and content strategy. 👉 https://lnkd.in/gWUETUWM #MarketingStrategy #ContentStrategy #BrandStrategy #FitnessMarketing #CustomerEngagement #CreativeStorytelling Copyright Disclaimer: All content and media used in this post are owned by their respective copyright holders and are used here for educational and commentary purposes under fair use. All rights reserved to the original creators.

Do you know, How our digital distractions start? How do the mobile applications installed on our mobile phones advertize themselves with their notifications? How do we thrive in a digital ecosystem? #anticipation #deepwork #notifications #trigger #productivity #focus #hooked #reflection #sunkcost #mindfulness #entertainment #digitalWellbeing #Choices #producer #consumer https://lnkd.in/eYGSETqc

This #ThoughtfulTuesday, we ponder: what exactly is technology? Is it simply a gadget or software that solves your problem, or is it more – an enabler of happiness, a catalyst for improving our lifestyles, and a platform for triggering happiness in our lives? Join us in an exploration of how Glance, an innovator in the realm of Smart Screen technology, is leveraging its power and reach to weave delight into smartphone users' lives. Let’s talk happiness 'beyond tech'! 💡 Read here, and share your thoughts in the comments: https://lnkd.in/gdUWdzpR #SmartScreens #Innovation #Technology #Happiness #BeyondTech

Some consumers, especially younger ones, are rejecting technology and embracing analog experiences. While these people might not be the majority – and never will be (unless things change in ways we can’t currently imagine) – they are a compelling group whose preferences can drive development of wellness and activity programs in hotels and resorts. According to WPromote, much of Generation Z is rejecting the culture of constant screen time and, instead, seeking out more authentic connection. Recent research found that 32% said they much prefer to meet with friends or family in person over texting or calling. Some are even opting for so-called “dumb” phones or feature phones, that don’t access cell networks and social media, but have access to GPS or hotspots) over all that smartphone screen time.

As a founder, the quest to get our products in front of more users is never-ending. If you're a new brand or hitting a wall, it's time to infuse creativity into your campaigns. Here are some insightful campaigns that have caught my attention. I hope these ideas spark your creativity as you expand your reach this year. In Software: 💬 Slack: Introduced a "Secret Santa bot" feature, allowing anonymous gift exchanges within teams, fostering holiday cheer and spontaneous interactions. 🎨 Canva: Created a "Design-A-Thon" with real-time challenges and community feedback, turning design creation into a competitive and collaborative experience. 📹 Zoom: Hosted virtual escape rooms and murder mystery parties as team-building activities, using video conferencing to facilitate unique and engaging social experiences. In Retail: 👓 Warby Parker: Developed a "Try-On Lens" feature via augmented reality, allowing virtual glasses wear-on before purchase, removing a major barrier to online eyewear shopping. ♻️ Patagonia: Offered "Worn Wear Roadshows," traveling across the country to repair customers' gear and host sustainability workshops, building community and engagement beyond retail. ✈️ Away: Partnered with Airbnb for a "Travel in Style" package, curating travel essentials from Away alongside unique Airbnb stays, creating a seamless and stylish travel experience. In Food & Beverage: 🌶️ Hot Cheetos: Launched a "Flamin' Hot Cheetos Flavor Lab" experience, allowing fans to co-create new chip flavors and vote on their favorites, igniting brand loyalty and generating user-driven innovation. 🍦 Ben & Jerry's: Created a "Save Our Swirled" ice cream flavor with proceeds going to social justice causes, aligning their brand with activism and driving sales with purpose. In Services: 🎤 Masterclass: Offered a "Dream Class" experience, where users voted for a celebrity they'd love to see teach a Masterclass, highlighting community feedback and creating a buzzworthy initiative. 😴 Headspace: Partnered with sleep tech companies to integrate meditation practices with smart home devices, expanding their reach and creating a holistic sleep ecosystem. 🚴♀️ Peloton: Hosted a "Global Challenge" with live leaderboard participation across countries, fostering international competition and community within their fitness platform. At PupWise, we have some exciting things brewing in 2024 and our partner list continues to grow. Looking forward to sharing more updates soon! Our app will continue to be free to use until February 1st, so if you haven't already had a chance to experience how PupWise can help you make the best decisions for your pup, tap below. Use invite code 188447472, or the link below for early access. https://lnkd.in/eMp6C4Mh

📱 𝗔𝗻𝗱𝗿𝗼𝗶𝗱'𝘀 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗪𝗲𝗹𝗹𝗯𝗲𝗶𝗻𝗴 𝗔𝗽𝗽 🌿 In today's society, we are constantly attached to our gadgets, often without even being aware of it. This is where the 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗪𝗲𝗹𝗹𝗯𝗲𝗶𝗻𝗴 app from Android comes in handy to offer assistance! 💡 This is why it is more crucial now than ever before. 🔹 𝗠𝗼𝗻𝗶𝘁𝗼𝗿 𝗬𝗼𝘂𝗿 𝗨𝘀𝗮𝗴𝗲: It indicates the amount of time you utilize your phone and particular apps (fun fact: it's typically more than we realize! 😅). 🔹 𝗖𝗼𝗻𝗰𝗲𝗻𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗠𝗼𝗱𝗲: Require your attention? Prevent interruptions with just one click. Ideal for staying productive without being distracted by social media! 🚫 🔹 𝗦𝗹𝗲𝗲𝗽 𝗠𝗼𝗱𝗲: Assists in relaxing and improving sleep quality by decreasing screen usage and transitioning to grayscale during nighttime. 🛌 🔹 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀 𝗳𝗼𝗿 𝗦𝗰𝗿𝗲𝗲𝗻 𝗧𝗶𝗺𝗲: Establish daily restrictions on applications that consume excessive amounts of time. It's similar to having a personal trainer for your phone! 🏋️♀️ 🔹 Digital Wellbeing is 𝗽𝗿𝗲-𝗶𝗻𝘀𝘁𝗮𝗹𝗹𝗲𝗱 𝗼𝗻 𝗔𝗻𝗱𝗿𝗼𝗶𝗱 𝗽𝗵𝗼𝗻𝗲𝘀, ready for use! If you are unsure how to enable it, refer to my upcoming post for a brief tutorial. 📱 💡 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴 𝗙𝗮𝗰𝘁: Research indicates that individuals who restrict their usage of screens experience increased happiness and reduced stress levels. If you haven't started using Digital Wellbeing, it's time to start now! 📉 𝗕𝗲𝗴𝗶𝗻 𝗺𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗼𝗻𝗹𝗶𝗻𝗲 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝘀 - 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗶𝗻 (𝗮𝗻𝗱 𝗲𝘆𝗲𝘀) 𝘄𝗶𝗹𝗹 𝘀𝗵𝗼𝘄 𝗮𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗶𝗼𝗻! 𝘈𝘳𝘦 𝘺𝘰𝘶 𝘤𝘶𝘳𝘳𝘦𝘯𝘵𝘭𝘺 𝘶𝘵𝘪𝘭𝘪𝘻𝘪𝘯𝘨 𝘪𝘵? 𝘐𝘯 𝘸𝘩𝘢𝘵 𝘸𝘢𝘺 𝘩𝘢𝘴 𝘪𝘵 𝘦𝘯𝘩𝘢𝘯𝘤𝘦𝘥 𝘺𝘰𝘶𝘳 𝘦𝘷𝘦𝘳𝘺𝘥𝘢𝘺 𝘳𝘰𝘶𝘵𝘪𝘯𝘦? 𝘚𝘩𝘢𝘳𝘦 𝘴𝘰𝘮𝘦 𝘢𝘥𝘷𝘪𝘤𝘦 𝘪𝘯 𝘵𝘩𝘦 𝘤𝘰𝘮𝘮𝘦𝘯𝘵𝘴 𝘣𝘦𝘭𝘰𝘸!👇 #DigitalWellbeing and #TechBalance are important for #Productivity and #Mindfulness with the help of #AndroidTools.

Who is our target audience? This was another challenge we needed to answer at Walking Planet. To my great surprise, we can identify our ideal customer right after the app installation based on health data. From analyzing over 30,000 users from soft launch, we divided the audience into three groups based on the ratio of steps taken during weekdays vs. weekends: Walkers - walk consistently throughout the week Workers - walk mainly during workdays and relax on weekends Office Guys - are most active on weekends when they want a break from their desk jobs Currently, the most important group for us is the Walkers, as they show the best engagement, the highest conversion to paying users, and are also the largest group in terms of smart watch adoption. It looks like our design goal is starting to take effect: Walking Planet provides people with a greater motivation through entertainment, compared to existing fitness apps that motivate users rationally through numbers. #walkingplanet #fitnessgame

𝘾𝙡𝙞𝙚𝙣𝙩𝙨 𝙤𝙛𝙩𝙚𝙣 𝙖𝙨𝙠..."𝘼𝙣𝙙𝙮, 𝙬𝙝𝙖𝙩 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙥𝙧𝙤𝙗𝙡𝙚𝙢𝙨 𝙙𝙤𝙚𝙨 𝙜𝙖𝙢𝙞𝙛𝙞𝙘𝙖𝙩𝙞𝙤𝙣 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙨𝙤𝙡𝙫𝙚?" Well..if you are also thinking along these lines, why don't I share with you the immense success of LumiHealth and how it is greatly linked to gamification? For those who are unaware, LumiHealth, is a groundbreaking health and exercise app, that masterfully leverages gamification to achieve remarkable business objectives. 🚀 Here's how they're turning wellness into a game-changer: 🎮 Engagement Beyond Expectations: LumiHealth boasts an astounding 85% user engagement rate, significantly surpassing industry standards. The gamified approach keeps users hooked, ensuring consistent interaction with the app. 🏆 Achievements Unleashed: The app employs a system of badges, rewards, and virtual milestones that celebrate user accomplishments. With over 1 million virtual badges awarded monthly, LumiHealth taps into the innate human desire for recognition and achievement. 🌐 Community Connection: LumiHealth fosters a sense of community through interactive challenges and team-based competitions. With a 40% increase in user-to-user interactions, the app transforms health goals into a shared journey, promoting mutual support and motivation. 💡 Educational Quests: By integrating gamified learning modules, LumiHealth educates users about health and wellness in an engaging manner. Users complete quests, gaining valuable insights into nutrition, fitness, and mental well-being. The result? A 30% rise in users actively pursuing healthier lifestyles. 🔄 Continuous Evolution: LumiHealth stays ahead by consistently updating its gamification elements. The app's dynamic approach ensures that users remain captivated, with a 25% month-over-month increase in active users. In a world where health meets entertainment, LumiHealth's gamification strategy sets the gold standard, enhancing user well-being while achieving unparalleled business success. 🌐💪 If you haven't tried it, give LumiHealth a go! I will admit that my mum-in-law is hooked. She has never been more motivated to exercise so regularly with attractive FairPrice shopping vouchers dangling in front of her upon her task completions 😂 If you have tried it or are still in the game, how has your LumiHealth experience been? #LumiHealth #GamificationSuccess #HealthTechInnovation #Gamification #GameDesign #Exercise #HealthAndFitness #ExerciseApp #GamificationInHealth #GamificationInFitness