DIGITS Agency’s Post

Do you know what % of spend is going towards retargeting consumers or even existing customers? We recently did an audit for a brand that saw 50% of their spend going toward MOF (previously engaged consumers) and another 30% going toward existing customers (retention). That means that only 20% of their marketing spend was going towards prospects or growing their business. The client had said "ROAS was great for a month then completely fell off" This makes sense considering you aren't building your funnels. How is your MOF audience supposed to grow if only 20% of the budget is allocated to growing that audience? With Sponte, we create unique strategies for our partners, but the #1 thing we always recommend is spending a majority of the budget TOF (prospecting). Without finding new customers, and replenishing your engaged audiences, your brand will never grow. If you're unsure what % of spend is allocated to TOF/MOF/BOF you might want to ask your agency. And if they aren't telling you, you might want to contact us here at Sponte to conduct a free account audit. In that audit, we will be sure to let you know what opportunities we see for future strategy/growth. #SocialAds #DigitalMarketing #SocialMediaAdvertising #PaidAds #MarketingStrategy #OnlineAdvertising #TargetedAds #AdCampaigns #ROI #AudienceTargeting #PPC #SMM #AdOptimization #ConversionTracking #SocialROI #newbusinessgrowth #Scaling #digitalgrowth #newcustomers #cac

"Unlocking Sales Success: A Complete Guide to Digital Advertising and Traffic Generation" Absolutely! Here's a LinkedIn post that can help you promote your guide on getting more sales with digital ads: 🚀 Excited to share my latest guide on maximizing sales through digital advertising! 💰 In today's competitive market, reaching your target audience and driving sales requires a strategic approach to digital advertising. That's why I've put together a comprehensive guide packed with actionable tips and strategies to help you succeed! 📈 From optimizing your ad campaigns to leveraging the power of social media platforms, this guide covers everything you need to know to drive traffic and boost your sales. Here's what you can expect to find inside: 1️⃣ Understanding your target audience and their online behavior. 2️⃣ Crafting compelling ad copy and creatives that convert. 3️⃣ Leveraging the right digital advertising platforms for your business. 4️⃣ Implementing effective targeting and retargeting strategies. 5️⃣ Analyzing and optimizing your campaigns for maximum ROI. Whether you're a seasoned marketer or just starting, this guide is your go-to resource for unlocking the full potential of digital advertising. Ready to take your sales to the next level? Click the link below 👇 [link: https://lnkd.in/gvFQjxpN ] Do you have questions or need further assistance? Feel free to drop them in the comments below or reach out to me directly. Let's crush those sales goals together! 💥 #DigitalMarketing #Advertising #SalesStrategy #MarketingTips #TrafficGeneration #BusinessGrowth #DigitalMarketing #AdvertisingTips #SalesStrategy #MarketingStrategy #TrafficGeneration #OnlineAdvertising #SocialMediaAds #PPC #ConversionOptimization #DigitalStrategy #MarketingInsights #ROI #BusinessGrowth #LeadGeneration #ContentMarketing

Get More Sales With Digital Ads Full Guide On How To Advertise And How To Get A Lot Of Traffic.

#GoogleAds campaign segmentation will make or break you. The more I think about it the more fundamental I realise it is. While conversion tracking takes the top spot in any ad account. How you segment campaigns comes in a close second. For instance, if your daily spend is limited to £50. Your best bet is to keep the number of campaigns to a minimum. Why? Your keywords and targeting options need room to breathe. You require time to sufficiently trial all keyword and targeting options, allowing you to figure out what works best to achieve your client's goals. Contrastingly, if you were to segment the campaigns. Allocating just £10 per day to each, many targeting options and keywords might never get a chance due to budget restraints. However, if consolidated, there is a much higher chance they will. This approach enables effective account optimisation, enabling you to truly focusing on what delivers your client's business goals even at a lower budget. It opens the door to scalability and increased spend, allowing you to start segmenting your campaigns to enhance performance. 💬 What are your thoughts on campaign segmentation?

PPC Stories #1: A Hunt for Target Audience So, I'm auditing a Google Ads account for a B2B client,... They sell top-notch industrial fridges, perfect for keeping businesses stocked. Imagine my surprise when I see their auction insights! They're battling it out with... smoothie shops? Turns out, they forgot to refine their B2B targeting. Now their ads are showing for searches like "best blender for frozen fruit." Moral of the story? Double-check your audience targeting folks, or you might find your industrial fridges next to kale chips in the search results! Sometimes, you need to take a step back and get a broader view to catch these mistakes. Just like me enjoying the panoramic view from above, it’s crucial to see the bigger picture in digital marketing. (Guess the place and win a smoothie 😉 ) P.S. Any smoothie shops in need of a very spacious ice maker? #WrongAudience #BiddingFail #GoogleAds #B2Bmarketing #MarketingHumor

📣Attention, online businesses! 📣 Are you tired of watching potential customers slip through your fingers? It's time to unlock the power of retargeting and transform those window shoppers into loyal, happy customers. 😊 This video will show you the first critical step - identifying and segmenting your audience based on their on-site behavior. Users who add items to their cart have shown clear purchase intent. Retarget them with ads highlighting those specific products to bring them back and seal the deal. And don't forget about checkout abandoners - they're just a small nudge away from converting, whether it's a limited-time discount or free shipping. By precisely targeting your retargeting campaigns, you'll be able to maximize your ad spend and turn more of your website traffic into revenue. 💯 Don't leave money on the table - let me walk you through this essential first step to building an effective retargeting strategy. Don’t forget to follow us for more invaluable tips and insights to help elevate your e-commerce brand to new heights! 🌟 #Ascentmediaagency #Retargeting #Digitalmarketing #Facebookads  #Onlinesales #Marketingstrategy #Increasesales #Businessgrowth #Socialmediamarketing #Marketinghacks #Ecommercetips #30Dayschallange

Unlock your business's true potential with Moonah Marketing's cutting-edge digital advertising strategies! - Targeted Ad Placements: Reach the right audience at the right time with pinpoint accuracy. Maximise your impact and drive engagement. - Retargeting Campaigns: Reconnect with potential customers who’ve shown interest before. Keep your brand top of mind and convert more leads into loyal customers. - Conversion Tracking: Measure success like never before. Understand what works and optimise for even greater returns. - A/B Testing: Perfect your approach with data-driven insights. Experiment and refine to ensure maximum effectiveness. - Strategic Budget Allocation: Get the most out of your advertising spend. Smart investments for unparalleled growth. Join industry leaders who trust Moonah Marketing to elevate their brand presence. Embrace the future of advertising and watch your ROI soar. Join us now at moonahmarketing.au. #MoonahMarketing #GrowWithMoonah #DigitalAdvertising Visit us at https://lnkd.in/gwkPQsri

Retargeting strategies bring you one step closer to transforming visitors on your site into converting customers. Here are a few examples to inspire you: 1️⃣ 👗 Dynamic Product Retargeting Tailor your search and recommendations based on the specific products your audience viewed or purchased. Here's a tip: If your products are frequently purchased, it's a good idea to retarget with recently purchased items. If your items are more of a one-time purchase, emphasize those viewed products instead. 2️⃣ 🛒 Abandoned Cart Emails Capture missed opportunities with personalized emails reminding customers of the items left in their carts. Customers often abandon carts due to distractions or shopping on the go. A gentle nudge later in the day can bring them back on their shopping journey. 3️⃣ 🛍️ Cross-Sell and Upsell Campaigns Maximize customer value by recommending complementary products or enticing upgrades. Leverage retargeting to showcase the perfect add-ons and upgrades that resonate with your audience. Mastering these retargeting strategies can supercharge your e-commerce success. 💪🚀 #ECommerce #DigitalMarketing #RetargetingStrategies

Targeted Digital Campaigns are essential for businesses looking to expand their online presence and drive growth, and GHD Unlimited is here to provide the best services to help you achieve your goals. Our team of digital marketing specialists excels in crafting highly targeted campaigns that reach your specific audience segments with precision and impact. By leveraging advanced analytics and strategic insights, GHD Unlimited ensures that your digital campaigns resonate with the right people at the right time, maximizing your ROI and driving business growth. With GHD Unlimited's Targeted Digital Campaign services, businesses can unlock the full potential of their online marketing efforts and reach new heights of success. Our data-driven approach allows us to tailor campaigns that engage customers effectively, generate leads, and increase conversions. By partnering with GHD Unlimited, you can rest assured that your digital campaigns are in expert hands, driving tangible results and helping your business thrive in the competitive digital landscape. #TargetedDigitalCampaigns #FocusedDigitalMarketing #DigitalCampaignSuccess #PreciseAudienceTargeting

𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗦𝗮𝗹𝗲𝘀 𝘄𝗶𝘁𝗵 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗗𝗶𝘀𝗽𝗹𝗮𝘆 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 Sponsored display campaigns are among the most effective tools for reaching your audience and boosting sales. But how do you get the most out of them? Let’s break it down. The primary goal of running a sponsored display campaign is remarketing. This allows you to re-engage customers interested in your products, keeping your brand in mind. When setting up these campaigns, you can leverage various lookback windows (e.g., 7, 14, 30, 60, or 90 days) to determine when and how often to retarget your audience. 1- 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁’𝘀 𝗟𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲: How often does a customer need to repurchase your product? Adjust your campaign windows based on this timeline, Whether consumed within a week or lasts for months. For example, a fast-moving consumable might benefit from a shorter lookback window, while a longer-lasting product may need a longer window to stay relevant. 2- 𝗨𝘀𝗲 𝗕𝗼𝘁𝗵 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗢𝗽𝘁𝗶𝗼𝗻𝘀: Sponsored display campaigns give you two powerful targeting options: a) 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀: Targets shoppers who viewed your specific products. b) 𝗦𝗶𝗺𝗶𝗹𝗮𝗿 𝘁𝗼 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗲𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀: Expands reach by targeting those who viewed similar products. Make sure to experiment with both to see what works best for your brand. You can maximize your ROI and build long-term customer relationships by fine-tuning your campaign settings and understanding when your customers are most likely to convert. #AmazonAdvertising #SponsoredDisplay #DigitalMarketing #EcommerceGrowth #PPCStrategy #Remarketing #SalesBoost #ShopinEcom