Dinavahi Srinivasa Ranganadh’s Post

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Director - Procurement, Research and Margin Improvement (MBA,CSCP,CPSM,LEAN SIX SIGMA BLACK BELT, SCM PRO, SCMP, PMP)

Temu has spent tens of millions of dollars in this years Super bowl. But it seems it is more from anxiety as the sales and customer figures for the first time from Dec 23 and Jan 24 started showing a negative trend against a growing US Retail market. Temu opted to spend tens of millions of USD on Super Bowl ads once again, encouraging more Americans to “shop like billionaires” and hope these efforts extend beyond a one-time occurrence. Temu sales dropped by 12.5% month-on-month in December 2023 and by 4.8% in January, representing a significant decline from the Chinese e-commerce app’s growth of over 50% in mid-2023. The overall increase in US retail sales in December up 5% paints a stark picture. Next few months will determine if Temu can stop this slide or not #temu #superbowl #ecommerce #advertising

Temu's Super Bowl return highlights e-commerce anxieties in the US | KrASIA

Temu's Super Bowl return highlights e-commerce anxieties in the US | KrASIA

kr-asia.com

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