If your sales teams are not embracing video in the sales process, you’re missing out. For the last 10 years I’ve used and taught the use of video to support the buyers journey. It really does help create a unique supportive buying experience. Here’s just a couple of tips.
1. Custom Video Introductions: Elevate your first point of contact with a custom video introduction. This method allows you to personally connect, share your enthusiasm, and make an unforgettable impact right from the start.
2. Interactive Product Tours: Utilize video to conduct interactive tours of your product or service. This approach provides a dynamic visual explanation, showcasing the practical benefits and features of what you’re offering in a clear and engaging manner.
3. Video Follow-ups: Enhance your follow-up strategy with personalized video messages. This can help solidify your relationship with prospects by recapping key discussions and addressing any outstanding questions, all while adding a personal touch that text-based communications often lack.
4. Real-life Success Stories: Share real-life success stories through video, featuring testimonials from satisfied customers or detailed case studies. This format adds authenticity and can more effectively convey the value and impact of your product or service through genuine narratives.
5. Video FAQs: Address common inquiries and concerns with a series of short FAQ videos. This resource not only aids prospects in their decision-making process but also demonstrates your proactive approach to providing clear, helpful information.
Incorporating video into your sales process not only personalizes the buyer’s journey but also significantly enhances engagement, setting a foundation for deeper connections and more successful outcomes.
Btw, I don’t work for Vidyard and there are other brands but I really like what they bring to the table. I’m also a big fan of Tyler Lessard 🎯 who is the biggest cheerleading leader I’ve ever seen in any brand.
If you want to learn how video can impact your sales organization drop me a DM. I’m happy to guide you on the journey. Before you invest in video for your sellers make sure to have an enablement plan because you don’t need another tool sitting in your tech stack abyss. ;-)
Good luck and happy selling
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I work with brands and entrepreneurs on marketing strategy, partnerships, business development and fundraising so they can grow and scale. Fractional CMO | Biz Dev | Advisor | Mentor | Venture Scout | Angel Investor
2moGood job! Way to go. Now let’s crush it and get to 100K interactions. #Dale #Vamos