Seeing a lot of companies trying to hire a jack of all trades marketer.
Someone who is great at organic content, twitter, community management, partnerships, events, growth, ads, etc.
I think this is fine if you're looking for a head of marketing in the early stages,
But not the best fit if you're trying to label the role a "Social & Community Lead".
Jamming all these responsibilities is just going to take them away from what they should be doing -- building your online presence & growing your community.
I'd reverse engineer based on your top priority.
If that's social, narrow down to the platform.
If that's partnerships, then specify.
If that's community management, then label the role appropriately.
Pick one lane, find someone who has done it before.
Being super clear with the role & responsibilities will attract the right person too.
Then you can fill in the gaps with part time support.
This could be a content agency, ads contractor, growth person, partnerships support, etc.
Have them manage the relationship so that they can align business priorities and drive results.
This is the way I think it should be done.
Generalists are great,
But specialists get the job done right.
Project Manager & Creative Producer
1moI've applied for the Performance Marketing Manager and Creative Strategist roles! I aim to foster collaboration and take challenges, and I would love to bring value to Direct Agents.