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Discover effective strategies to boost revenue through B2B marketing tactics in this insightful article:

B2B marketing is well and truly dead. 💀👇 Treating businesses like they act independently of the people that run them is a mistake I see time and time again. I'm often asked to present a watered down version of my comms to appease a subset of our audience. I get told... ❌ "We need less colour" ❌ "Can we lose the unicorn" ❌ "I don't think CEOs will like it" ❌ "It works for B2C but not B2B" 🙅♀️ Divorcing your identity from your communications because of a B2B perception is killing your brand. ⏰The way we consume content as an individual is changing. We are time poor and subjected to thousands of offers daily. If you don't stand out and communicate quickly, you're lost at sea. ✋Just because your audience "isn't on TikTok" doesn't mean they inherently prefer a 12 minute educational video, or a 60 page white paper full of footnotes. But as marketers we know this, right? So why are we still creating B2B content like it's 1991? It's time we flipped the switch on B2B marketing and took a new approach. It's time to 👏market👏to👏people👏not👏businesses👏 Your whitepaper is great. Your e-learning course is brilliant. Your eBook is full of insights. 🙅♀️Don't let your content die because you haven't considered the best way an individual can engage with it. ✅Make the video. ✅Create the carousel. ✅Be witty and smart with your copy. Give me a reason to engage with your content that sparks joy on my commute, rather than another long form post I'll skim over. P.S I'm in the photo below with my team, at an activation at HLTH Europe. I saw more CEOs in that photo booth than you can shake a stick at. They love fun as much as me and you, I promise. 🙏

Are you looking to elevate your B2B marketing strategy? Our latest blog discusses the importance of Case Studies and White Papers and their significance in building trust, influencing decision-making, and establishing thought leadership in the B2B sector. In the blog, we share our step-by-step guides on creating engaging case studies and writing effective white papers, along with expert tips on promoting your content for maximum reach. You can read the blog here - https://lnkd.in/esuskeKC #PeppermintSodaPR #B2BMarketing #ContentStrategy #ThoughtLeadership #CaseStudies #WhitePapers

B2B marketing is a different beast than B2C, and what works with regular customers may not work with businesses, especially when it comes to video marketing. Here's what makes for a strong video marketing game, why your B2B enterprise should be utilizing video, and how Kuno can help you whether you're just now looking to incorporate video into your marketing strategy, wanting to dial up your video efforts, or at any point in between. https://bit.ly/3Jmu19x

𝗧𝗵𝗲 𝗗𝗲𝗳𝗶𝗻𝗶𝘁𝗶𝘃𝗲 𝗚𝘂𝗶𝗱𝗲 𝘁𝗼 𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝟮𝟬𝟮𝟰 B2B marketing refers to any marketing strategies and content used by one business to target and sell products or services to another business. It differs significantly from B2C marketing, which targets individual consumers. The key differences between B2B and B2C marketing include: - 𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: B2B markets to businesses looking to solve operational challenges, while B2C targets individual consumers. - 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗣𝗿𝗼𝗰𝗲𝘀𝘀: B2B purchases involve multiple decision-makers and a longer sales cycle, unlike B2C which is often driven by desire or impulse. - 𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗠𝗼𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻: B2B buyers seek ROI and solutions to business pains, whereas B2C purchases are based more on personal wants and needs. To succeed at B2B marketing, you need a solid strategy. Here are five essential steps: 1. 𝗗𝗲𝗳𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗧𝗮𝗿𝗴𝗲𝘁 𝗠𝗮𝗿𝗸𝗲𝘁: Establish your ideal customer profile and total addressable market. 2. 𝗦𝗲𝘁 𝗖𝗹𝗲𝗮𝗿 𝗚𝗼𝗮𝗹𝘀: Outline actionable goals and KPIs to track performance. 3. 𝗖𝗿𝗮𝗳𝘁 𝗬𝗼𝘂𝗿 𝗩𝗮𝗹𝘂𝗲 𝗣𝗿𝗼𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻: Determine what unique value you offer that competitors don't. 4. 𝗣𝗹𝗮𝗻 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵: Develop content and campaigns to drive demand and awareness. 5. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Produce blogs, videos, whitepapers etc. that provide value. Some key B2B marketing strategies to implement include: - 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Coordinated email, content, and advertising campaigns. - 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Educational blogs, videos, guides to attract and convert leads. - 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Paid ads, social media, email to build brand awareness. - 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 : Manage digital ad spend and generate targeted leads. - 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 : Build awareness of your product/service offerings. As you execute your B2B marketing, keep these best practices in mind: - Have a documented strategy and plan - Leverage high-quality data for targeting - Create engaging visual content - Build a consistent brand identity - Focus on solving customer pain points - Continuously test and optimize By following an effective B2B marketing approach, you can increase brand awareness, generate more leads, and drive revenue growth for your business.

🔍 Discover the hidden value of video in B2B marketing strategies! Uncover key insights in our new article. VideoXRM #B2BMarketing #VideoStrategy #BusinessGrowth #ContentMarketing #MarketingInsights

Discover effective strategies to boost revenue through B2B marketing tactics in this insightful article: https://buff.ly/3KEypBn @elearnindustry

You keep hearing that video is integral to B2B marketing strategy, but the question is where and how to share it to get the most impact? Take a look at our guide to delve into the intricacies of B2B video distribution, exploring where and how to strategically share your content to maximize reach, engagement, and ultimately, success! Slack Intuit Mailchimp GoDaddy

Short form #videos are now one of the most effective & engaging #B2B marketing tactics! Their ability to quickly inform customers, be shared for extra exposure, & high viewer rates can quickly turn leads into customers – B2B News Network have the low-down:

🌟 Ready to revolutionize your B2B marketing strategy? Discover actionable insights and cutting-edge trends in our blog post, covering: 1️⃣ Emotional Storytelling in B2B 2️⃣ Harnessing the Power of Video 3️⃣ Humanizing Email Marketing 4️⃣ Optimizing for LLM AI Search 👉 Read the full blog here: https://lnkd.in/dwr3PpY3