Targeting older audiences has lent itself to certain channels such as email and direct mail, but since the emerging groups of donors are skewing younger, are you using the right strategies to effectively reach your audience? Read to find out: https://lnkd.in/ePjV2CpF Nicky (Nicola) Delasalle #performancemarketing #tvads #datadriven #donors #charity #nonprofitorgs #leadgeneration #audiences
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Have you had a chance to check out our Oct Top 5? In true DA fashion, we present to you our Top 5 industry updates for this month! 📱 Retail sales in the U.S. are expected to pick up pace as 2024 comes to an end. 📺 36% of U.S. consumers plan to shop on Black Friday! 😳 Along with rising interest in virtually all live TV sports content, recent research has shown the number of global sports TV documentaries is at its highest levels! 💲 53% of digital sales during the US holiday season will be generated by mobile this year. 👉 Consumers are looking to their TVs for holiday ideas. Read more here-https://lnkd.in/gpzubmz8 #October #industryupdates #top5 #directavenue #tvads #ctv #linear
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The Holidays are right around the corner! Are you ready for an accelerated 2024 shopping season? 💡 Check out our retail stat below! #holidayspending #consumerbehavior #ctvusers #tvads #directavenue #october
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Dive into our latest blog post & explore how to measure and verify campaign signal to make informed decisions. Whether you're looking to enhance your skills or stay ahead in the industry, there's nuggets of information for everyone. Check it out and let us know your thoughts! 👉 https://lnkd.in/dPNJDgUR by Nicky (Nicola) Delasalle #blogpost #industryinsights #measuringsignal #directavenue #datadriven
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Have you had a chance to check out our Oct Top 5? In true DA fashion, we present to you our Top 5 industry updates for this month! 📱 Retail sales in the U.S. are expected to pick up pace as 2024 comes to an end. 📺 DirecTV and Walt Disney have reached a new carriage agreement. 😳 Along with rising interest in virtually all live TV sports content, recent research has shown the number of global sports TV documentaries is at its highest levels! 💲 With its Olympic programming, NBCUniversal surpassed YouTube, Disney, and Netflix! 👉 Consumers are looking to their TVs for holiday ideas. Read more here-https://bit.ly/3zwheA3 #October #industryupdates #top5 #directavenue #tvads #ctv #linear
