DirectAvenue’s Post

It is just a matter of time before the big Walmart gets into the hardware space; think about it: death of cookies, growth in self service 3P Marketplace, a highly sought-after audience with fixed CPMs, high ad margin. Combined with Walmart Connect + VIZIO could it match Amazon DSPs $40B (that's a billion people) in ad revenue? Let me know! #amazonadvertising #marketing #buyside https://lnkd.in/gxevuaPs

✅🖥️ Reuters (2/13): “Retailers' ad businesses, commonly called retail media networks (RMN), have become an attractive option for advertisers as traditional ad sellers like Apple and Google crack down on the amount of third-party data they share with advertisers. As a result, RMNs have become the fastest-growing part of the U.S. ad industry are slated to generate about $60 billion in sales this year, according to Insider Intelligence estimates. Owning Vizio would give Walmart access to an active user base of nearly 18MM people and help unlock Vizio's own ad software platform business that has annual advertising revenues growing north of 27% at a more than 60% margin rate, said Nicholas Zangler, an analyst at Stephens. Vizio commanded the no. 1 shelf-share position at Walmart and nearly 70% of its TVs are sold at the retailer, the analyst said. By acquiring Vizio, Walmart could potentially control 22% of the U.S. TV set market between its private-label Onn brand and Vizio, he added. It was not immediately clear if Vizio products would be available outside of Walmart if a deal is inked.” ⬇️ #streamingtv #ctvadvertising #cordcutting https://lnkd.in/e2PraUgT

ACoS and TACoS are division problems Ad Spend / Ad Sales Ad Spend / Total Sales If you decrease ad spend, but ad sale or total sales decrease at the same rate you'll end up with the same ACoS or TACoS with less sales There's one more number you should pay attention to. Ad sale percentage Ad Sales / Total Sales This lets you know how reliant the account is on ads. The higher the percentage the more ad changes will impact your total account. #advertising #amazonfba #amazonadvertising

Noticing a Drop in Sales and Ad Spending? It’s time to make some strategic adjustments! If your Total ACoS (Advertising Cost of Sale) is rising, it's a signal to act now. Don’t rely on outdated data—market conditions can change rapidly. Keep an eye on key dates and trends, such as unexpected spikes after holidays. By making small, regular adjustments and staying vigilant, you can keep both your spending and results on track. With a few simple tweaks and some careful monitoring, you can get your ad performance back on track and ensure your budget is working effectively. Feel free to adapt this to better match your style or add any specific details relevant to your audience! #ad #AmazonAs #ACOS

🚀 Walmart Connect's U.S. advertising business surged by 26% in Q1 of fiscal 2025! With a 19% increase in active advertisers and a significant boost from marketplace sellers, Walmart's advertising prowess is reaching new heights. Their recent acquisitions and strategic partnerships, including Vizio and Disney, are set to further amplify their video and streaming advertising capabilities. As retail media continues to grow, Walmart is positioning itself as a formidable player, challenging industry giants like Amazon. 📈 #Walmart #Advertising #RetailMedia #BusinessGrowth Read more here: https://bit.ly/3KczLmu

Many brands find themselves throwing ad spend at the wrong products. Why is that? The answer is alignment—or misalignment—between your ad spend and catalog performance. This is our approach 👇 (Use the exact date ranges in your business and ad reports) Calculate your ad spend and total sales and other performance metrics on a Parent ASIN level Calculate % of Total Sales and % of Ad Spend for each Parent ASIN Use these to see where you may be over or under spending. Then assess "ad efficiency" by analyzing ACoS, TACoS, Ad Sale Percentage and your Ad CVR vs the products Unit Session Percentage. Ask yourself: Are the products I'm investing in truly worth the spend? Or am I just inflating the costs on lower-tier items? This method doesn't just spotlight underperformance; it guides us to make informed decisions about where to allocate resources and where to dig deeper. #Amazonadvertising #PPC #Amazonseller

"Mixed" ad spend will CRUSH you! Why? (and what is it?) "Mixed" ad spend is defined as ad spending on campaigns containing ASINs from more than one Parent ASIN listing. Imagine this scenario... Listing A is taking off, margins are great! Now is the time to push harder. Listing B is rapidly running out of stock. We need to pull back spend so we don't accelerate this and create time for the shipment to get checked in. But oops! These products are in the same campaign. For Product A we need to increase the budget, for Product B we need to decrease it. There's no good answer to this 👆 That's why we check for mixed as spend as part of our 'Top-down' Ad Audits. It's important to fix this before it's too late! If you want to learn a FAST way to evaluate this in your account dm me the word "Mixed" I'll show you how :) (Or you know...just get an ad audit from me. It's a lot easier) #amazon #amazonadvertising #amazonfba #ecommercebusiness

Many brands find themselves throwing ad spend at the wrong products. Why is that? The answer is alignment—or misalignment—between your ad spend and catalog performance. This is our approach 👇 (Use the exact date ranges in your business and ad reports) Calculate your ad spend and total sales and other performance metrics on a Parent ASIN level Calculate % of Total Sales and % of Ad Spend for each Parent ASIN Use these to see where you may be over or under spending. Then assess "ad efficiency" by analyzing ACoS, TACoS, Ad Sale Percentage and your Ad CVR vs the products Unit Session Percentage. Ask yourself: Are the products I'm investing in truly worth the spend? Or am I just inflating the costs on lower-tier items? This method doesn't just spotlight underperformance; it guides us to make informed decisions about where to allocate resources and where to dig deeper. #Amazonadvertising #PPC #Amazonseller

Sharing an insightful article from EMARKETER on the near and long term forecasts of #ad spend in the U.S. Through 2028, total #MediaSpend is projected to grow 9% per year. The key drivers in ad spend growth rate is the evolution of #CTV advertising and the emergence of #RetailMedia. As more non-retail players like financial services, airlines, hotels and gyms begin to monetize purchase data, #CommerceMedia will become the default terminology for retail media. Check out the below article for more info! #ctvadvertising #ottadvertising #retailmediaadvertising #retailmediaads #commercemediaads #programmatic #programmaticads #programmaticmediabuying #programetrix https://lnkd.in/gHBQKVf2