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One small habit that will enhance your marketing success: 1. Personalize Your Content I'm convinced personalized marketing is the single best thing you can do for your customer engagement. Here's why: Personalized marketing tailors messages to individual preferences, making customers feel valued. This boosts engagement and fosters loyalty. Incorporate personalized emails and targeted ads to see significant improvements in customer interactions and satisfaction. Contact us at +16025291494 or bizdev@paintedbrickdigital.com for more strategies to elevate your digital marketing. Share your thoughts or reach out for expert advice! #DigitalMarketing #CustomerEngagement #Personalization #digitalmarketing #digitalmarketingtips #digitalmarketingstrategy #seodigitalmarketing #seo #digitalmarketingexpert

Interesting data! Early tests reveal advertisers saw an impressive 20% improvement using incremental conversion optimization. Even more, Meta-attributed conversions measured by third-party tools jumped by 30%. Optimize your campaigns and experience the difference! #metaads #digitalmarketing #marketing #campaigns Search Engine Journal

AI and automation are transforming marketing, but they also risk increasing budget wastage. Learn how to navigate these tools effectively and optimize your ad spend for better ROI and discover strategies to combat inefficiencies and enhance your digital campaigns. https://lnkd.in/gzRkHMpU Luke Boudour GOA Marketing #marketingautomation #performancemarketing #marketingbudget #artificialintelligence #marketingcampaign

Growth vs. Performance Marketing: What's the Difference? As the digital landscape continues to evolve, two distinct marketing approaches have emerged - growth marketing and performance marketing. While both aim to drive business results, there are some key differences between the two: Growth Marketing: - Focuses on long-term, sustainable business growth through experimentation and iterative optimization - Utilizes a holistic, cross-functional strategy that looks at the entire customer journey - Prioritizes increasing customer lifetime value, retention, and overall brand equity - Tactics often include content marketing, SEO, email marketing, referral programs, etc. - Emphasizes qualitative metrics like brand awareness, engagement, and customer satisfaction Performance Marketing:  - Prioritizes short-term, measurable results and return on ad spend (ROAS) - Utilizes targeted digital advertising campaigns (e.g. PPC, social ads, display ads) - Relies heavily on quantitative metrics like clicks, conversions, and cost per acquisition - Tactics are more campaign-driven and channel-specific - Requires continuous optimization to improve efficiency and profitability The key is finding the right balance and integrating both approaches to drive comprehensive, long-term business growth. Growth marketing lays the foundation, while performance marketing provides the fuel to accelerate results. #GrowthMarketing #PerformanceMarketing #DigitalMarketing #BusinessStrategy #Marketing

Just give us the client's link, and we'll quickly create ads for them. Now, it works! How does our AI platform help your agency now? -You can boost your commercial offer for your clients and make them more "touchable" results for client's business - guaranteed number of leads raised by PPC; -Boosting the sales process and making more competitive offers in sales. -In a sales process, you can demonstrate “more deeper diving” into the client's product (after generating - you receive a brief description of a client's product, which can be useful in advertising); -Take more bigger customer projects, which you can't take earlier - more paying customers! That's all in 20 seconds for free in a beta test!  You get a ready-made lead generation forecast and ready-made KPIs with advertising headlines, which will reinforce the results of your PR campaign and set you apart from your competitors.

When it comes to patient acquisition, don't just leash yourself to one channel. It’s about the whole pack. “Upper funnel will create a halo effect across all your digital channels, so it's important to be looking at the entire landscape and not just your paid channels.” - Alex Kemp, Director of Performance & Planning Integrating SEO, and earned media not only optimizes conversion rates but also reduces your cost per lead and total patient acquisition costs. It’s a win-win!

Marketing tactics, channels & tools will come and go. But one fundamental strategy will never change:
Competitive positioning. We can debate ABM, PLG, PPC, SEO, CRMs, demand gen, lead gen, the funnel, the flywheel, even AI ... ‘til we’re blue in the face.

 And you can have the slickest tech stack. The biggest budget. The most badass team. But if your buyers can’t see a meaningful difference between your solution and everything else on the market ... none of it matters. Great competitive positioning helps buyers understand your market by clearly articulating 👉 The problem they need to solve 👉 The outcome they desire 👉 Categories of solutions 👉 Limitations of each category 👉 What’s at stake if they get it wrong 👉 The consequences of inaction Think about your competitors. Think about alternative solutions and DIY approaches. Think about where your ideal buyer will struggle with each one. You’ll find powerful language in there. Language that belongs on every channel. In every tactic. From your website to your marketing content to your sales process. Because it doesn’t just focus your message on product features and price. It builds trust by helping buyers navigate their options and understand the unique value your solution delivers. If this is missing from your website, marketing content, and sales process... You’re missing a fundamental piece of customer acquisition strategy. That’s why Competitive Landscape is one of the first things we tackle with our Go-To-Market System. Nail this first and you’ll gain a huge competitive advantage in your market. #gotomarket #b2b #brandpositioning

✅ Here are the benefits of SEO: *Business Benefits* 1. Increased Visibility 2. Targeted Traffic 3. Improved Brand Awareness 4. Enhanced Credibility 5. Better Conversion Rates 6. Cost-Effective Marketing 7. Insight into Customer Behavior 8. Competitive Advantage 9. Increased Sales 10. Expanded Customer Base *Website Benefits* 1. Improved Search Engine Rankings 2. Increased Website Traffic 3. Faster Website Loading Speed 4. Better User Experience 5. Mobile-Friendly Design 6. Improved Navigation and Structure 7. Enhanced Content Quality 8. Reduced Bounce Rates 9. Increased Page Views 10. Improved Engagement Metrics *Marketing Benefits* 1. Increased Online Presence 2. Better ROI (Return on Investment) 3. Improved Social Media Performance 4. Enhanced Email Marketing 5. Increased Referral Traffic 6. Better Content Marketing 7. Improved Influencer Partnerships 8. Increased Lead Generation 9. Improved Customer Retention 10. Data-Driven Decision Making *Long-Term Benefits* 1. Sustainable Online Growth 2. Established Industry Authority 3. Increased Market Share 4. Improved Brand Recognition 5. Long-Term Cost Savings 6. Continuous Website Improvement 7. Adaptability to Algorithm Changes 8. Improved Customer Insights 9. Enhanced Online Reputation 10. Future-Proof Online Strategy *SEO Benefits for Small Businesses* 1. Level Playing Field 2. Cost-Effective Marketing 3. Targeted Local Traffic 4. Increased Customer Engagement 5. Improved Online Visibility 6. Better Competitor Insights 7. Enhanced Local Search Presence 8. Increased Sales and Revenue 9. Improved Customer Retention 10. Data-Driven Decision Making #seo #backlinks #RankHigher #BoostYourBusiness #IncreaseSales #marketingdigital

I would add to Amanda's very good point the following (experienced within my career): 💥 Hire an agency without giving them access to set up tracking (website traffic is good for awareness but don't use it blindly if you are trying to get conversions) 💥 Invest in ads to get new paid users for your app but refuse to add in-app tracking codes. Just please, as a business owner, when you decide to run ads: ☑️ Figure out what you want to achieve ☑️ Discuss with your agency/freelancer how you will measure performance. ☑️ Then let them implement tracking. ☑️ Only when tracking is in place, tested and working properly, let them run ads. ☑️ Ask for reports on the platform and off platform (this includes GA4 and your CRM). Ask for an analysis of those results looking at the whole picture, not only to the one-sided picture on the ad platform.

Harnessing the power of customer reviews can transform the way your company connects with potential buyers. Many businesses overlook the goldmine of feedback they receive, which can be instrumental in shaping their marketing strategy. To leverage your reviews effectively, start by carefully selecting testimonials that highlight your product's strengths. Create compelling visuals or graphics that encapsulate these reviews and share them regularly on your social channels. Engage with your audience by asking them to share their experiences and thoughts regarding your products too. User-generated content not only increases trust but also fosters community around your brand. The benefit of this approach? It builds credibility and boosts your brand's reputation, making it easier for new customers to choose your products over competitors. Have you tried using customer reviews in your marketing? Share your experiences or tips below! https://lnkd.in/gz7Qes-A