LinkedIn Ads: where targeting precision goes to die. 🎯💀
Scene: You spent $$$ only to reach your mom, your ex, and that one guy you ghosted in 2018.
It happens to the best. (Did that guy convert, btw?)
Look, it’s not your fault, it’s LinkedIn’s wild ride into who knows where.
But don’t cry about it (or do. We're here to help, not judge).
We got your back. While LinkedIn offers robust targeting options, much of its data is user-generated and often outdated. Users self-select “industry” when creating their profiles, write in job titles, or manually set up LinkedIn Business Pages.
Users are then on their merry way, rarely returning to update their profiles as career paths, interests, and skill sets change. Just think about how you use LinkedIn – keeping your profile up-to-date is just one more task on a never-ending task list.
Business pages get the same lack of love – an intern likely set that page up 15 years ago and it no longer reflects evolving service offerings, audiences, teams, and focus areas.
Needless to say, if you’re using outdated and inaccurate user-generated data to define your LinkedIn ad targeting, you risk wasting money on uninterested, out-of-market people.
Here’s what to do instead. (link in comments)👇
#LinkedFail #TargetPractice #SaveYourWallet
