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🎬 This week on B2B Blueprint, we’re diving into making LinkedIn work for your business with our Associate Director of Paid Media, Andrew Finkenbinder. Key Takeaways:👇 - Start by defining what you want to achieve on LinkedIn and if it’s the right platform for your goals - Success hinges on accurate targeting - Utilize video for top-of-funnel engagement, document ads for mid-funnel, and incentivized conversational ads for bottom-funnel conversions - Focus on metrics like meetings-held to gauge performance and optimize campaigns 👉 Watch the full episode now. Link in comments.

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