Director.Studio’s Post

Last Year, I worked with a client whose premium dry fruit products were struggling to sell. Despite their high quality and international sourcing, the lackluster packaging was failing to capture consumer interest, as reported by grocery stores. Here’s how we tackled the challenge: Font Overhaul: We switched to bold, readable fonts that made the product names and details instantly visible. Color Strategy: We revamped the color scheme with vibrant, eye-catching combinations to enhance visual appeal. High-Quality Imagery: We used striking, high-resolution images to highlight the premium nature of the dry fruits. Simplified Design: We aimed for a clean, elegant design that made the product look sophisticated and approachable. Comprehensive Packaging Redesign: From the outer cover to the stickers, every element was updated to ensure a cohesive and fresh brand identity. The results? A remarkable 40% increase in sales! This experience underscores the transformative power of effective branding. Investing in a compelling visual identity not only boosts your product’s shelf appeal but can also significantly drive sales. Tips for Effective Branding: ✔ Invest in Quality Design: Reflects your product’s value. ✔ Understand Your Audience: Tailor your branding to their preferences. ✔ Ensure Consistency: Builds recognition and trust. ✔ Prioritize Functionality: Design should be both attractive and practical. ✔ Seek Feedback: Fresh perspectives can drive improvement. #Branding #GraphicDesign #Marketing #PackagingDesign #BusinessGrowth

“Buns don’t shine” 🍔 These are the words of Fernando Machado, Burger King’s CMO in his interview with Business Insider, following their rebrand. Just three words. Buns. Don’t. Shine. Branding isn’t just about colors and fonts. It's a vehicle, carrying the story you want to tell. And in 2021, Burger King decided to change that story. On June 7th, just one year after the famous ‘Moldy Whopper’ campaign, the burger joint unveiled its updated identity. New logo. New colors. New visuals. Highlighting the brand’s commitment to: → Sustainability → Transparency  → Natural ingredients A commendable effort. We know that rebranding is never easy. And at Burger King’s scale, it’s also quite costly. But rebranding changes customers’ perception of brands. And Burger King desperately wanted to distance itself from its unsustainable competitors. Which is why it also introduced its new font: The ‘Flame’ 🔥 A font designed to mimic Burger King’s products: Rounded. Bold. Yummy. Why does this matter? Because fonts can drive brand impact. Buns don’t shine. But fonts do. Learn more about the power of fonts in our case study with Monotype👇 https://bit.ly/49Qe5HY 

Sipping on inspiration from OLIPOP's (OLIPOP PBC) delightful branding, we used Relume's 'Layout 351' to concoct a design that's as fresh as the drink itself! 🥤🌿 Does this fusion of flavor and design refresh your feed? 🍋 🥤 Tags: #webdesign #websitedesign #websitedesigner #uidesign #redesign

"Excited to unveil my latest project: Rieb Spices! 🌿✨ From crafting a captivating brand identity to designing irresistible packaging, I am proud to share the journey of bringing this flavorful vision to life. Stay tuned for a taste of my creative process! #BrandDesign #PackagingDesign"

It’s not always what you say, but how you say it. If you’re trying to evoke clarity, warming and soothing with your brand naming, your choice of letterform on the logotype should also support that. Have a look at this example from Buttercup cough syrup. A letterform has been created that works against the main benefit of the brand and product. The logotype looks very oily and ‘bunged-up’. The choice of font has meant much of the letter form fills in so you can’t see it clearly from a distance. This lack of legibility and clarity will also hint towards the efficacy of the product. Every component on your pack should help support what you’re trying to say and the consumer benefit you’re trying to meet #BrandDesign, #PackagingDesign, #Packaging, #Marketing —————————————— If you like this post then subscribe to my monthly newsletter. The aim of this is to give advice to brand owners and marketeers who are looking to make their branding & packaging design more relevant. 👉 https://lnkd.in/ep3uG9kv —————————————— Click the 🔔 on my profile to stay up to date and/or share with your network. ——————————————

Tri-fold menu design for a food client. From concept to execution, it took me a lot of effort but all worth it! 😇 . . . PS: Their branding was also done by me, it is one of the projects I am proud of, till date. #printmedia #graphicdesign #brandingdesign #flyerdesign #brochuredesign #photoediting

Building my folio of visual identities for the food and drink industry. Here is a creative process preview of how a pizza logo comes to life. From sketch to finished mark in under a minute. #logodesign #foodlogo #pizzalogo

Keep it consistent! Your brand's visual identity should shine across all content to increase recognition and trust. How consistent is your brand's design? 🎯

What's the new Tate & Lyles Golden syrup logo missing? A solid story behind it. 🎬 They've got rid of the dead lion and I think that's a smart move. 🦁 But, when you look at the new logo, what's the story it's trying to convey? It is now just a lion. What does that have to do with golden syrup? To get people on board with the new design they need to give it some meaning. What's the context? If the old logo had links to a biblical story, what's their new narrative? No one really knows, and that's why there's so much confusion over why they've changed it. I actually don't mind the new logo. The old tins are nostalgic. But those old things lived in my mum's cupboard for such a long time they actually glued shut. What's the issue here? Those bloody things last agggesss, so you rarely need to buy another one (unless you're a profesh baker). And for the brand to survive, they need consumers to keep buying new products. Enter the brand refresh and the new plastic (sigh) packaging. But the customers have no idea what's going on. So in summary, if you're going to change something, bring your audience on the journey with you. Make them feel valued. Communicate your brand values. But importantly, know the story behind the design. #packaging #lylegate #lylegoldensyrup #marketing #packagingdesign #branding #heritagebranding #brandstories #brandstorytelling #goldensyrup

📢 Speaking to customers is so important! In less than a year we are changing our packaging design following the feedbacks we received. While we believed our design was Bold and Stood out, we still missed the basics of packaging design and labels. Here are 2 key learnings about packaging and the changes we implemented: 💡 Highlight what you are selling We did not focus on the word ‘Coffee’. In the New design, we highlighted the word ‘Coffee’ by keeping the font size bigger. Buyers now have to read only one word to identify the product, be it in a retail store or the fast-paced scrolling/swiping. 💡 What’s inside? A clear representation (text & visual elements) helps buyers understand the product and know what’s inside the box especially for a category they are not familiar with. We added the visual element for Drip Bag, making it simpler and distinguishable. Packaging design will always be a brand’s first contact with buyers. So, here’s our new Packaging design. We plan to launch this and other variants very soon, both online and offline. Brewhill Coffee ☕