Matthew Van Houten and fellow industry experts are set to settle the score with sports advertising this week at RTL Beach in #Cannes2024. They'll explore what sets sports advertising apart from other content and how to determine the success or ROI of sports partnerships. Learn more: https://lnkd.in/eGyP3ARi #Sportsadvertising #RTL Group #Advertising
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Here is the third in a series of SBJ articles by my colleague John Kosner and me about the sports media business crossing the Rubicon a year ago. It focuses on the profound and increasingly rapid changes being experienced almost daily. Hope you find it of interest. #sportsmedia #sportstv #sportsbusiness https://lnkd.in/ggzAZVqg
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🔍 Can you spot the virtual advertising in action? Check out our latest video from the Men’s #ehfeuro2024 and see if you can identify the technology at play. It's a game-changer in sports advertising, blending seamlessly into the action. Share your guesses in the comments! #AllAboutSports Supponor
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Helping clients build brand recognition, target customers and drive sales through premium multi-screen video content.
In a fragmented video ecosystem in which every impression counts, sports advertising delivers. https://comca.st/3XIDAGm #EffectvEmp
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TV isn't going anywhere, it's going everywhere! Get your business in TV, Streaming and Live Sports
In a fragmented video ecosystem in which every impression counts, sports advertising delivers. https://comca.st/3XIDAGm #EffectvEmp
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Account Executive with Effectv Helping Local Businesses, Practices and Firms achieve their Marketing Initiatives & Goals
In a fragmented video ecosystem in which every impression counts, sports advertising delivers. https://comca.st/3XIDAGm #EffectvEmp
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In a fragmented video ecosystem in which every impression counts, sports advertising delivers. https://comca.st/3XIDAGm #EffectvEmp
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Smart tempered thoughts below on how it is still VERY early for local broadcasters to declare victory over RSNs in the race for local sports rights; remember, teams will be dealing with massive TV revenue holes that OTA reach alone will not even come close to replicating in the near-term, if ever. The below commentary via John WallStreet & Patrick Crakes lays out one scenario (tiered RSN model); the NBA's upcoming national rights deals - which may now also include some form of local rights - may provide another. https://lnkd.in/gUDRRQYV
Tiered RSN Package Could Help Solve Teams’ Local Economic Puzzle
blog.johnwallstreet.com
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In a fragmented video ecosystem in which every impression counts, sports advertising delivers. https://comca.st/3XIDAGm #EffectvEmp
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Regional Account Executive at Effectv, the advertising sales division of Comcast Cable.
In a fragmented video ecosystem in which every impression counts, sports advertising delivers. https://comca.st/3XIDAGm #EffectvEmp
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YouGov Whitepaper available now! This whitepaper explores 'The American Trends Shaping the Business of Sport in Australia'. It will highlight key trends including the infiltration of streaming providers into the sports broadcast market, the introduction of paid sports subscriptions to exclusive content from leagues and clubs, adaptations in rules and formats to keep in-step with evolving fan preferences, and the increasing importance of international marketing rights for sports teams, which are reshaping the landscape of sports business in Australia. Available here: https://hubs.li/Q02lrMsG0 Corporate Members receive a quarterly whitepaper direct to their inbox - Sign up today to receive your copy plus all the of the other membership benefits! Schedule a chat with our team to find out more about membership options: https://hubs.li/Q02lrxGh0 #YouGovSport #YouGovWhitepaper #MinistryofSport #MinistryofSportMembership
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