SB Expos & Events’ Post

Field Marketing Peeps, check out these session titles 👀 "Beyond the Booth - Creating Bold Physical & Digital Event Activations" "Multi-channel Marketing Strategies for your Live Events and Trade Shows" "Sales and Marketing Alignment: How to Get - and Stay - on the Same Page" I mean, my ears are perked. These are #ExhibitorLIVE sessions which are taking place in my stomping grounds here in Nashville, TN. And guess what, I am busting out my notebook and heading over myself! 😍 I may not be making the trek out to Scottsdale for B2BMX, however, this one should give me plenty of ideas to chew on for awhile. Anyone else coming into town or locals swinging by the event? I would love to meet. Let me know. #fieldmarketing #tradeshowmarketing

Next month, I will be at Exhibitor Live in Nashville doing a few things... 1️⃣ Teaching a class with my good friend Pablo Gonzalez 🏴☠️🧠 (LINK to the sign up is in the comments) ✅ This class will provide you with a fun 90 min class, and you will leave with a executable plan to; meaningfully engage your customer, draw attention to your booth space, and build pipeline. 2️⃣ Hosting a dinner Sunday night. Come meet other event marketers to kick off the week. Message me for details. ✅ We would love to have you join us and other corporate event marketers for a kick off dinner, peer meet and greet, and a quick 30 min talk by yours truly on "How to design a tradeshow booth and what that process should look like." Who's going to Nashville for Exhibitor Live? Would love to hear from you in the comments. I hope to see you in our class and at our dinner. Coming to either, I can promise you one thing, you will leave having heard about, learned about and been involved in peer discussion: - Meaningfully engage your audience - Draw attention to your exhibit space - Drive social media presence and impressions before and after show - Spark non salesy conversation - Provide content for your marketing and sales team post event - Pipeline building - Driving results from your tradeshow efforts. #tradeshowmarketing #tradeshows #eventmarketing

You need to send your Marketing Manager to an exhibition 💼 Whether you're a startup or as massive as Pragmatic Play, if you're a gaming studio like GameBeat or a software provider, your marketing needs at least one person to attend the expo in a GEO of your company's interest. And there are five types of tasks for them to carry out: 1️⃣ Meet your media partners—potential and existing ones. Knowing those people in person will profoundly improve your relationship with the media. 2️⃣ Talk to the people responsible for hiring—those could be recruiting agencies or HR representatives. If your competitors are actively hiring for a particular GEO now, it means you should take a closer look at expanding to this GEO yourself. 3️⃣ Catch up with opinion leaders. You never know what type of collaboration they seek when the market changes again. 4️⃣ Have an insightful small talk with competitors. Your Sales Managers know their Sales Managers and vice versa. It won't work out. However, Marketing Managers speak their own language and don't have a goal of selling anything. 5️⃣ Work as a walking stand showing your brand. I was impressed by meeting Barbara Bang at SBC when they didn't have stands yet. They were so vibrant, presenting the company's name and merch so that you couldn't get them out of your head afterward. More about exhibitions read here: 🌟 Face-to-face: the requirements for your representative https://lnkd.in/eQcDUdCX 🌟 Stand Up: is the expo worth it? https://lnkd.in/eafA7M44 🌟 What kind of merch your company needs https://lnkd.in/e-mEUrCj 🌟 Merch VS Branded Items https://lnkd.in/eCGkHisF See you at SiGMA World next week 💚 #marketing #expo #sigma #communications #igaming #slots #pr #promotion

Discover the key strategies for ensuring your trade show booth arrives on time and in top condition. Learn more in the latest post on the ArcBest blog now!

An achilles heel of good tradeshow booth execution is a lack of alignment among booth staff and company team members... Several years ago, I had a friend 👨💼 come in town for a conference. He is a Sr sales rep for a big software company. This company was exhibiting and between space, booth, travel, etc, probably spent around $200,000. I took him to dinner and asked how the show was going. He essentially told me he didn't really know what was going on, and they just flew him in to be on the floor. $200,000 seems like a lot of money to me, as well as a lot of effort, to have a Sr sales rep have zero clue what is going on. He was 1 of 4 reps there and none of the reps were briefed. As a team, its hard to run a successful play without the players knowing the play. My point. Booth staff and team staff alignment is KEY to tradeshow success. Knowing the basics, like the schedule of events and process for leads is a must. But if you are looking to dominate a tradeshow and capitalize on the investment, here is what alignment looks like... Keep in mind, this can all be put into a 1-2 page document for all to review and study. Event team should be developing this with sales and MKG input. 1️⃣ Everyone involved has a clear understanding of WHY you are there and what the specific goals and target objectives are. 2️⃣ Customer, everyone has to have a clear picture of the customer profile that is there. Who is here? Who do we want to talk to? What role do they play in our pipeline development and relationship with customer? 3️⃣ What is the weeks strategy? Examples are, do you have a theme and why that theme? How does it tie into the pitch or offering? What is the plan to produce results at this show and what is everyone's part in it? 4️⃣ Engagements and offerings. What kind of engagements, offerings, activities and offsite activations is your company running, and why should people attend them? How does the raffle work? How do they participate? All staff needs to know this, and be armed with the ability to invite, set appts, and clearly explain what's going on to someone. 5️⃣ I highly suggest morning huddles before the day starts and evening huddles as the day ends. Talk, share, brief each other, and get ready for what's next. Stay in tune and on the same page for the entire show. 6️⃣ What is the narrative and story you are telling and promoting? Everyone should know this and be able to talk on it. Have scripts, develop talking points that everyone can use. 7️⃣ Everyone in your booth should know how to explore and qualify someone in conversation. Give them questions 8️⃣ What does life look like after this 3-4 day whirlwind? Have a follow up process with goals outlined so everyone knows what's next. Knowing what's next gives confidence to what you are doing currently. 💡 Have a why, have goals, create a plan, craft a strategy. Make sure everyone understands all of the above and how they contribute to success.

Six Questions to Ask When Purchasing a New Tradeshow Display Purchasing a tradeshow display is one of the first steps you will take when deciding to attend shows. And many companies and marketing teams purchase these frequently. But how do you know what you should buy? And how much should you spend? Choosing the correct display will make your exhibit experience smooth and stress-free. Choose the wrong display, and not only will it add stress and difficulty, but you may also re-invest in a new asset sooner than you want. Here are some questions that you ask yourself and seek answers to when purchasing a new tradeshow display: 1.     Who will be setting up the display? There are many styles of displays out there, and some are easier to set up than others. A large island booth is usually much more complex and time-consuming to set up, but there can be varying levels of set up complexity, even in smaller spaces. It’s essential to be honest about the skill level and capability of the people setting up the display. If you or your team is setting this up, we recommend you ask lots of questions about how hard the display is to set up and how long it should take. Ask for videos and instruction manuals before committing to the purchase. Above all, ensure you don’t purchase something beyond the team's capabilities and capacity. You can always hire professional I&D providers; however, to avoid this problem entirely, just be sure to get a feel for what that cost might look like. Choosing a new display can be daunting, but when you ask the right questions, it can be pretty simple to narrow down your choices to a short list of potential candidates. Picking the display that works for you and your situation will ultimately make your life easier and stress-free. Choose wisely; you won’t regret it! Keep following @SkylineExhibitsAlberta for the next tip in the series! Want to learn more? Check out https://lnkd.in/gFiQHMsU for free tips and exhibitor education.

Tradeshow 101 5 Ways to Measure Success at a Tradeshow Most people have heard of the term “ROI” (return on investment). ROI is something we all want to achieve when we exhibit at a tradeshow, but exactly how do you measure this? How do you really know if a show is paying off or if it is a drain on finances and resources? The truth is, there is no one answer to this question. Some companies feel it’s appropriate to measure this based on customer loyalty and brand impressions, while others want to contrast their tradeshow spending directly to the revenue that is created as a result of the event. Both are legitimate approaches and it’s really up to any exhibitor to decide how they want to measure ROI. The critical part of making this work is collecting lead data. If you are doing that well there some actual metrics you can record to help with quantifying your ROI. 2.     Cost Per Lead – By keeping careful track of all your tradeshow spending and also having a good lead management system in your booth to capture all the attendee data, you quickly figure out a cost per lead. Overall Tradeshow Cost ÷ Number of Leads = Cost Per Lead You can compare this to other shows you attend, track it year over year and monitor progress as you go. You may be able to see shows that do well, and others that don’t. And if you classify your leads as suggested in tip one, you can enhance this data further. Want to learn more about exhibiting? Check out our educational resources: https://lnkd.in/gq4aak2v

Discover the key strategies for ensuring your trade show booth arrives on time and in top condition. Learn more in the latest post on the ArcBest blog now!

VIDEO TIME! Professional service firms, this is how you strike the right balance to draw people in to your tradeshow booth. Watch Robert's video to learn more.