Disney Advertising’s Post

Five Key Questions for Disney’s Fiscal Q3 2024 Earnings 1) How Do You Expect Epic Universe to Impact Disney? 2) What Do You Want Sports Fans to Subscribe to? 3) Does NBA Impact ESPN’s Appetite for Sports Rights.. LightShed Partners Rich Greenfield Brandon Ross Mark K.0

And here's my new article in TheWrap that discussed it all - https://lnkd.in/gFv7UPU3 #sports #entertainment #media

Are you confused about the new Lightning Lane System at Walt Disney World? So are alot of people. Click below to watch our pro tips on how to use this system, get the rides you want, and save time at the parks!

Andrew Ross Sorkin asked Disney CFO, Hugh Johnston, the exact right question this morning: "Is Disney now a luxury brand?" Johnston's reply didn't confirm or deny, but the narrative of Disney's recent past is very much a story of raising prices mightily at parks, on cruises and at Disney+. Prices went up at their already highest priced theme parks and cruises in each category where they priced middle income consumers out of the market in the US. The story of the future depends on answers to two questions. Can the luxury experience trend continue? Johnston suggests that they have plenty of room to raise prices without losing park attendance or cruise bookings. The second question: Can Disney's media division start telling stories people will pay to view? Despite Johnston's confidence, that's a much less certain outcome. Disney overpaid for major content that has dramatically underperformed and led directly to Disney+ subscriber attrition. Streaming and media won't work unless the studio starts making quality content that people want to pay to view, again. Disney tells great stories. Will this latest one bomb at the box office or be a hit in 2024-2025?

DTL taking over the globe! ✈️🌍 One of our amazing clients was spotted rocking their Demand the Limits cap at Disney World! 🏰✨ Got some DTL merch? We’d love to see how you style it! Don’t forget to tag us! 📸 #Demandthelimits #personalinjuryattorneys #bocaraton #wpb #floridaattorney #floridalaw #attorneynearme #personalinjurylaw #personalinjurylawyers #personalinjuryattorneys #personalinjurylawfirm #personalinjuryclaim #disneyworld

𝗜𝘀 𝘁𝗵𝗶𝘀 𝗿𝗲𝗮𝗹𝗹𝘆 𝘁𝗵𝗲 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴 𝗼𝗳 𝘁𝗵𝗲 𝗳𝗮𝗹𝗹 𝗼𝗳 𝗪𝗮𝗿𝗻𝗲𝗿 𝗕𝗿𝗼𝘀? In a major blow to Warner Bros. Discovery sports division, The Walt Disney Company, Comcast and Amazon have clinched an 11 year deal worth $77 𝗕𝗶𝗹𝗹𝗶𝗼𝗻𝘀. What is surpring here is that Amazon is now providing a streaming base bigger than a lot of the Cable networks in the U.S. As ESPN is owned by Walt Disney, this could have been seen coming since Disney already owned the rights to national broadcast of Women's NBA i.e. WNBA. As Warner Bros is getting shoved behind by the Big Three of U.S.' media networks, the traditional media distribution networks seem to be falling behind in every metric. #NBA #ESPN #WALTDISNEY #AMAZON #WB https://lnkd.in/g_hC9XXd

Disney CEO Bob Iger did a 30-minute interview with CNBC this morning, talking about many aspects of Disney's business. Nothing new was discussed in terms of numbers or anything we don't already know, but here's the clip where he talks about the importance of getting Disney's DTC business to profitability and, over time, to double-digit margins. https://lnkd.in/eu6sDnuZ - #disney #disneyplus #streamingmedia #SVOD #AVOD #ESPN #cordcutting 

So Disney's boardroom battle is over, but there are many unanswered questions ahead for the House of Mouse 🐭 The 3 below are the most interesting and complex IMO 📺 How to make streaming profitable (double digit target) in the midst of integrating Hulu? 🎮 What is the plan to extract value from the Epic/Fortnite investment? 🏈 Where does the sports JV sit alongside Disney+, ESPN DTC and other assets?

BREAKING NEWS! Disney just made a big announcement relating to their "first priority" that we believe is a good sign for future Disney Parks growth. It also changes the media landscape forever! Details in first comment!

I absolutely loved this Super Bowl ad from The Walt Disney Company. Sure, it's incredibly simple, which really stands out in a field of crazy graphics and big-named celebrities. But more than that, the ad represents some truly deep thinking regarding what Disney's real value proposition is. In this case, I think it's "storytelling." I talk about this exact process when I teach my MBA students and highlight what a difficult endeavor it can be. I think the work is worth it, though!: If you can determine your own value AND convey it to your core base, it can be a great help in guiding future strategic decisions. https://lnkd.in/gwBuV2vm