Disobey’s Post

Traditional Ads? Blocked. Communities? Built. The other day, I came across this post on AdGully about the “30/30 game” between Gen Z and brands. It got me thinking about how dramatically this generation has changed the way brands need to communicate. Gen Z doesn’t just skip ads—they actively block them. And I get it. Traditional ads feel disruptive, out of place, and, let’s face it, boring. What they do love is community—spaces where they can connect, share ideas, and feel part of something bigger than themselves. 🌍💬 Gaming is where this magic truly happens. It’s not just about watching a streamer play; it’s about vibing in live chats, joining in-game collabs, and creating shared moments. These aren’t ads—they’re authentic interactions that resonate. 🎮🔥 And that brings me to the 30/30 rule from the AdGully post: Spend 30 seconds genuinely engaging with Gen Z today, and you could see ₹3,00,00,000 in impact within 30 days. It’s not a gimmick; it’s the power of getting the Gen Z game right. 💰⏱ At StreamO, I’ve seen this transformation firsthand. It’s not about selling; it’s about belonging. The question is—are brands ready to play? 🎯 #GenZ #GamingMarketing #CommunityBuilding #AdBlockers #BrandEngagement #StreamO #3030Rule #DigitalMarketing #FutureOfMarketing #BrandLoyalty #GamingCulture

Why is "Deadpool and Wolverine" such a big hit? Let's uncover the secrets behind its success and what we can learn from it as marketers! First, the movie features beloved characters. Hugh Jackman as Wolverine and Ryan Reynolds as Deadpool have huge fanbases that love them. Bringing Deadpool into the X-Men universe excited fans and created new story possibilities. The movie sold tons of tickets before it even came out, showing that fans couldn’t wait to see it. Marvel's promotions at events like Comic-Con, with surprise guests, kept fans hyped. Memes, teasers, and funny content on social media kept everyone talking about the movie. The movie had a record-breaking opening weekend and earned a lot of money, helping Disney's film division. "Deadpool & Wolverine" shows us the power of great characters, smart marketing, and fan engagement. So what are the secrets that help "Deadpool and Wolverine" be so successful? 1. Characters that people already love and know can attract a lot of attention. 2. Starting promotions early builds anticipation and gets people talking. 3. Social media is a powerful tool for reaching and interacting with a wide audience. 4. Mixing different popular elements can attract a broader audience and create new interest. 5. Understanding what your audience likes and dislikes helps you tailor your marketing strategies to meet their expectations. What can we as marketers learn from this success because every successful product or service has a great marketing strategy? 1. Use familiar and well-loved elements in your campaigns to draw in your audience. 2. Launch pre-sales, teasers, and fun events well before your product or service is available to create buzz. 3. Share exciting and shareable content on platforms where your audience is active. Respond to comments and create conversations. 4. Look for ways to combine different products, services, or themes that your audience loves to create something new and exciting. 5. Pay attention to feedback from your audience and use it to improve your future campaigns and offerings. Save this post for your future marketing campaigns and follow Jinesh Mavani for more information. #Marvel #Deadpool #Wolverine #marketing #strategy #tipsandtricks #marketers #success #careers #freshers

Traditional Ads? Blocked. Communities? Built. The other day, I came across this post on AdGully about the “30/30 game” between Gen Z and brands. It got me thinking about how dramatically this generation has changed the way brands need to communicate. Gen Z doesn’t just skip ads—they actively block them. And I get it. Traditional ads feel disruptive, out of place, and, let’s face it, boring. What they do love is community—spaces where they can connect, share ideas, and feel part of something bigger than themselves. 🌍💬 Gaming is where this magic truly happens. It’s not just about watching a streamer play; it’s about vibing in live chats, joining in-game collabs, and creating shared moments. These aren’t ads—they’re authentic interactions that resonate. Thats where StreamO comes in! And that brings me to the 30/30 rule from the AdGully post: Spend 30 seconds genuinely understanding and engaging with Gen Z today, and you could see ₹3,00,00,000 in impact within 30 days. It’s not a gimmick; it’s the power of getting the Gen Z game right. 💰⏱ At StreamO, I’ve seen this transformation firsthand. It’s not about selling; it’s about belonging. The question is—are brands ready to play? 🎯 ADGULLY Sri Charan Lakkaraju #GenZ #GamingMarketing #CommunityBuilding #AdBlockers #BrandEngagement #StreamO #3030Rule #DigitalMarketing #FutureOfMarketing #BrandLoyalty #GamingCulture

British Heart Foundation shows that Twitch is a powerful tool for influencing diverse audiences even if it's not related to games. If they could achieve those results – you can too! 🦾 If Twitch is not part of your marketing strategy yet, what are you waiting for? No worries, Entyx is here to help you with the analytic part. 😉 📊 We will provide you with detailed and understandable insights so you know how your campaign performs. Go to entyx.io #Entyx #AIMarketing #InfluencerMarketing #DigitalMarketing #FutureOfMarketing #logotracking #marketing #twitch #liveestream #streamermarketing #BritishHeartFoundation

Will Bluesky Social become the go-to platform for sports fans and media? Dive into our latest blog to explore how the new social network is changing the game for live sports coverage and fan engagement.

How do you define an 'avid fan' of a given sport or team? I was reading recently about the NFL using massive datasets to segment consumers for avid fans, casual fans, and non-fans (potential fans!) and it made me stop to consider how we define and measure fan avidity in 2024 - Is it frequency of engagement, does the activity or channel matter? - Depth of engagement and actual expenditure (that doesn't feel right) - Something more intangible like mindshare and how much of their day is spent thinking of the team/sport/athlete or consuming content/IP on whatever channel around it? Your biggest fans may never attend a game. The fan who goes to every game may never touch your TikTok or IG. Another who has a closet full of swag may never watch your videos. The fan who doesn't buy an tickets or merch may talk and text endlessly with friends about the team. There's no wrong answer here, but as we take in more data and build more in-depth segments, it's worth considering the various forms fandom and fan avidity can manifest. But it's also worth remembering the things that tie fans together are just as important — no matter how we 'fan,' when our team wins, we're all excited about it. It's just what we do with that excitement and where we go that is ever-variable and evolving.

Teams Are Leaving Fan Engagement Revenue on the Table. Here’s Why. The biggest missed opportunity in sports right now? Fan engagement beyond game day. Many teams focus on filling seats and generating buzz for big events, but what happens the other 95% of the time when there’s no game? 🚧 One-Way Communication – Posting on social media isn’t the same as engaging. Fans want real interactions, not just content. 💸 Unrealized Monetization – Engaged fans buy more. From memberships to in-game activations, teams that create deeper connections turn engagement into recurring revenue. 🕰️ Old Playbooks, New Expectations – Today’s fans expect real-time interaction and personalized experiences. The teams that embrace this shift will build lasting loyalty. The future of fan engagement belongs to teams that think beyond the game and invest in year-round, interactive relationships with their fans. What’s the best example you’ve seen of a team getting this right? Let’s discuss. #FanEngagement #SportsBusiness #RevenueGrowth #SportsTech #DigitalCommunities

Excited to be heading to CreatorFest this week! Looking forward to meeting with some amazing brands and agencies ahead of a busy Q4 with Callum Airey! If you're attending and would like to meet, drop me a message. ✅ #creatoreconomy #brandpartnerships #influencermarketing

"What do you actually do?" Me: Oh, you mean besides trying to master the art of organised chaos? Let me try and break it down: I manage a few well-known faces (yes, they do have actual faces, unlike me - cameras and red carpets? Hard pass thanks). I run a viral media publisher with way too many pages in the network (it’s like running a digital zoo, and every post is an animal that needs feeding but sometimes they just turn their nose up at it). I’m building intellectual property for one of the most inclusive and diverse gaming brands in the world because everyone deserves a seat at the table —even if it’s virtual. 🎮✨ I’m trying (emphasis on trying) to develop a personal brand without actually being the face of it. Being camera-shy and allergic to "influencer vibes" isn’t exactly a winning combo for me. So... what do I actually do? A little bit of everything and a lot of dodging red carpets. Somewhere in between running businesses and pretending to have it all together, hoping nobody asks me for a selfie. PS. I do know my 💩 , I've been told by at least 3 people and it wasn't my Mom and Dad because they don't really understand what I do. #EntrepreneurLife #DigitalMedia #Gaming #BusinessGrowth #CamerasAreNotMyThing

Fandoms are certainly not new, but boy are they having a moment right now... If, like me, you remember the days of customising your entire MySpace profile around a band (yeah I'm still a big My Chemical Romance fan) - then you'll understand how fandom has always been a driving force behind online culture and social media. But we're now in an era where online communities allow fans to build around everything from the Swifties to a bridge in North Carolina that all too often sees trucks stuck below it. This latest report from YouTube highlights the power of fandoms and how brands can engage with them in a way that doesn't feel jarring. McDonald's is a great example with its latest Crunchyroll/Jujutsu Kaisen partnership (*chefs kiss to this campaign). Being in the comments and scouring subreddits can help unlock the crossover between your ideal customer and fandoms, it's why we're so passionate about social listening and collaborations between our Performance & Social and Insight teams here at Linney. #Fandom #YouTube #DigitalMarketing