DISQO’s Post

⏰ Last chance to register! Join ADWEEK, #DISQO's Stephen Jepson and Megan Pugh, M.A., Fubo's Dina M. Roman, and Causal IQ's Jennifer Laing for our webinar, “What’s changing in sports advertising." We'll discuss the latest trends and game-changing strategies for brands looking to tap into the power of today's sports fans! #SportsAdvertising #DISQO #Webinar 🏈💪 When: Thursday, September 12 at 1:00pm EDT Where: https://hubs.li/Q02PwQ3K0

🤔 The stakes for holiday advertising are high. Are you prepared to maximize ROI? 🛍️ Holiday shopping is happening earlier than ever, while media platforms have introduced new opportunities to pull shoppers into the funnel. As a result, advertisers face increased pressure to prove the value of every dollar spent. Our new article offers five things to consider with regard to holiday ad measurement to capture seasonal mindshare and dollars. Read it here: https://hubs.li/Q02N_hKT0

🍪 The cookie saga in the advertising industry isn’t over yet. But most industry innovators have already moved on by embracing solutions with consent at the center. The Trade Desk has trusted DISQO for its consented platform which has enabled them to gain a more holistic view of campaign effectiveness… in a way that wasn’t ever possible with cookies. Hear from Jennifer Ng about why cookieless solutions are paving the way forward. Go deeper with Jennifer in her full Q&A: https://hubs.ly/Q02N_pnf0

ICYMI: We’re 🏈 tackling “What’s changing in sports advertising,” in partnership with ADWEEK and our guests Dina M. Roman from Fubo and Jennifer Laing from Causal IQ. Hear what consumers want in their sports viewing experience and how advertisers, agencies, and publishers are working together to innovate and deliver. #SportsAdvertising #AdMeasurement 💪 Join us for our webinar on Thursday, September 12 at 1pm EDT. Register now! https://hubs.li/Q02N8wwD0

📢 Did you hear? The DISQO team will be at AdExchanger's #PROGIO to chat about the future of advertising measurement. How are leading brands, agencies, and media platforms connecting brand impacts to performance outcomes? Seeing across silos? Gaining valuable insights without infringing on consumer privacy? Find Stephen Jepson, Peter Brown, Colin Mokhtary, and Al Gaviria to find out.

🤔 What’s the ad load sweet spot? It’s a good question… and one that has risen in importance as CTV has become a popular viewing device. Media owners must deliver an ad-supported environment with low clutter and minimal disruption. This is particularly true in sports where missing out on game time is a huge deterrent for fans. 🏀 While over a third of people said they felt current ad loads are “just right,” there’s still work to be done. Media owners and advertisers should continue to partner to innovate ad delivery with an eye toward the viewing experience. ✅ Get more #insights on consumer receptivity to sports ads: https://hubs.li/Q02N8yWR0

🌟 Meet Team Member of the Month, Michelle Yang! 🌟 Michelle is a key player in helping us deliver on our Growth Mindset value, but her contributions go far beyond that. She's committed to building a culture that recognizes the dedication of our team, celebrates diversity, and fosters an environment where everyone can thrive. What does Michelle love most about her job? Onboarding new employees and being one of the first faces they see at DISQO. She finds it incredibly rewarding to help new hires feel comfortable and integrated into our culture. Does this sound like a place you'd want to grow your career? We're hiring! Check out our Careers page for open roles across Marketing, Sales, and Customer Success. #DISQONation #TalentDevelopment #Hiring https://hubs.li/Q02N53Pw0

🚀 Propelling Brand Growth for Josh Cellars 🍷 Havas Media Network took on the challenge of making #JoshCellars top-of-mind for wine drinkers during the busy holiday season. By leveraging DISQO's cross-platform measurement, they exceeded expectations, more than doubling the Food & Beverage norm for Purchase Intent! Havas Media Network's (HMN) campaign delivered significant lifts across key metrics like brand familiarity, favorability, and purchase intent, proving the power of thoughtful audience targeting and powerful creative. 📈 Check out how HMN and DISQO fueled Josh Cellars' brand growth during the critical holiday period. https://hubs.li/Q02MZv0t0. #BrandGrowth #WineIndustry #CrossPlatformMeasurement #adeffectiveness

🏅🏈🏒🏀 The Olympics may be over, but football has already kicked off and winter sports are just around the corner, bringing with them unparalleled power to capture and engage fans. Join #DISQO and ADWEEK for our newest webinar, “What’s changing in sports advertising,” on Thursday, September 12, at 1pm EST. Industry leaders Jennifer Laing from Causal IQ and Dina M. Roman from Fubo will join us to explore sports advertising trends from DISQO’s latest report, how brands can leverage innovative strategies to maximize engagement, and how to measure sports advertising results effectively. #adeffectiveness #sportsadvertising Register for the webinar today: https://hubs.li/Q02MQhmR0

📺Premium video publishing is having its moment as linear TV and digital converge through CTV and OTT offerings. How do media owners capture those audiences holistically? Paramount Advertising has been at the center of premium publishing innovation, championing identity-based measurement to deliver quality experiences across multiple devices. Hear from Jennifer Strapp about how the importance of staying agile and creative as measurement needs continue to evolve. For more from Jennifer, read her full Q&A: https://hubs.li/Q02MwK_f0