Diversified’s Post

Ever wonder how to keep your audience hooked in an era of endless content? Diversified’s latest blog explores how hashtag #IPTV and digital signage are transforming communication. This isn’t just about screens and streams; it’s about creating dynamic, engaging environments that captivate. Dive into the future of media delivery with insights on scaling, security, and user engagement. Don't miss out on how these tech tools can revolutionize your operations. Read more here: https://hubs.ly/Q02HVdyK0 #DigitalSignage #MediaDelivery #IPTV

Broadcasting can take many forms, whether it’s programming on radio or television, running videos on social media, streaming movies on mobile devices and laptops, or sitting in front row at a live concert or sporting event. All have different challenges, levels of interaction, and responses from fans. What if you could enhance those experiences by simply integrating an innovative technology into your existing productions? You can with TONE! Our patented Audio-Activated QR solutions, advanced emitters, and sensors will immerse viewers into a realm of personalized engagement they’ve never seen before. All at the fan’s fingertips once you embed TONE-Tags into your branded app. You decide instantly what to communicate, when and where throughout the broadcast—promotions on artist merchandise, special ticket offers, latest deals on upcoming events, cross-promotions with product brands in movies, and more. Build your next broadcast with TONE. Get started at: https://zurl.co/HvEL and watch the quick common use case video here: https://zurl.co/nJ59 #TONEConnects #EngageFans #AudioQR #TONEBroadcast

1/2 Matrox Video Expands SMPTE ST 2110 Network Interface Card Lineup The following press release was issued today by Matrox Video. Click here to view in browser. Visit Matrox Video at the 2024 NAB Show, Booth SL5073 Matrox Video Expands SMPTE ST 2110 Network Interface Card Lineup, Addressing Growing Demand for IP Workflows in Broadcast and Pro AV Markets Matrox DSX LE5 and XMIO5 ST 2110 NIC Cards Are Now Complemented by Two Entry-Level DSX LE5 D25 LP Models and a New-Generation DSX LE6 100GbE Card MONTREAL — April 5, 2024 — Matrox® Video today introduced low-density versions of the Matrox DSX LE5 D25 LP and DSX LE6 D100 network interface controller (NIC) cards, new additions to the company's lineup of SMPTE ST 2110 cards that enable flexible, cost-effective design of products supporting the broadcast and Pro AV industries' shift to IP workflows. Offering multi-channel video inputs and outputs (I/O) over 10/25/100GbE networks, along with the media processing-rich Matrox DSX SDK, these new NIC cards allow equipment manufacturers to design any type of IP-based application from low-density HD/3G/4K and 8K workflows at the right price point within one SDK. "The Matrox Video commitment to the SMPTE ST 2110 standard is unquestionable, and by introducing both entry-level and ultra-high-spec ST 2110 NICs right now, we address the growth of the ST 2110 market — at many levels for many applications and productions — across broadcast and Pro AV," said Francesco Scartozzi, vice president of sales and business development, Broadcast and Media Group, at Matrox Video. "Our new ST 2110 NICs use the same robust DSX SDK as our popular DSX LE5 and XMIO5 D25/Q25 NICs, which have been used for years in the 24/7 ST 2110 infrastructures of the most prestigious broadcasters worldwide. The DSX SDK enables complete support of ST 2110 solutions with minimal engineering effort and resources. Because all the complexity of ST 2110 is managed by the SDK, developers handle the video, audio, and ancillary data buffers just as they would with an SDI application." Architected as video-aware, commercial-off-the-shelf (COTS) ST 2110 NIC cards, the new Matrox Video cards deliver the interoperability and 24/7 reliability required of broadcast and Pro AV equipment while offering the flexibility and scalability expected of IP infrastructures. Like existing ST 2110 cards in the Matrox Video product portfolio, the new cards feature hardware-based PTP to provide nanosecond-range ST 2059-2 accuracy, and they offload all ST 2110 packet processing from the CPU. An ultra-low-latency (ULL) feature minimizes in-to-out latency for multichannel HD, 4K, and 8K applications. The new entry-level DSX LE5 D25 LP (low-profile) cards allow compact 1U, 2U, and 3U COTS systems to support lower-density workflows of 1080i/1080p/UHD over a 10/25 GbE interface. One card supports four HD/3G or one 4K/UHD reconfigurable I/O, and the other supports four HD/3G or one 4K/UHD I/O simultaneously.

What should you expect to pay for video advertising? It's an important question and has a lot of variables to consider -- check out our piece written in partnership with KONETiQ to learn more:

A burgeoning middle class and proliferation of smart TVs is fueling a seismic shift toward OTT audio and video services in India. Moloco's Shobhit Singhal spoke at ET iStream Congress about how machine learning is driving better content and outcomes for advertisers. https://ow.ly/iB5T50R5RLz #iStreamcongress #OTT #AVOD #streaming

Television is vital in our daily routines and it's still a powerful asset for advertisers. Despite the recent panic, I don't think there's a wolf at the door in 2024 and ads will always get made. I think by focusing on high-yielding creative and seamless viewing experiences, broadcasters and advertisers can continue to thrive in this ever-changing landscape and it's still most definitely worth the financial punt for brands. Why? Because there's more advertising options available now than ever. (SVOD, AVOD, FAST, BVOD) The doomers can continue to be gloomers but I'm not buying into it and the paths of advertising aren't just 'linear,' in every sense of the word.

📺 Dive into the world of Connected TV and witness the revolution in advertising! From Smart TVs to streaming devices, the landscape is evolving just like a canvas painting itself anew. Explore ad formats, buying strategies, and crucial performance metrics in this insightful article. #ConnectedTV #DigitalAdvertising 🌟 https://lnkd.in/epcVxurZ

📺 Looking to elevate your digital ad strategy? Check out our latest blog post on the power of Connected TV in driving results!

Using Advanced Automation to Transform Local Broadcast TV Ad Buying Becomes Easier with Locality and Centriply Partnership https://ow.ly/ePr150SCnoz #marketing #martech #technology #Automation #Locality #Centriply

Exciting news for tech and marketing enthusiasts: NBCU is introducing 'virtual concessions' during their TV broadcast of this year's Olympic Games. This innovative concept transforms traditional TV adverts into 'shoppable TV' experiences, leveraging targeted programmatic techniques to enhance viewer engagement. The collaboration between creative, media, tech, and e-commerce showcased in this endeavor exemplifies the power of synergy. By harnessing a combination of talent and technology, traditional broadcasters are taking the shoppable TV fight directly to Amazon. However, it also prompts us to ponder the possibilities of seamless 'Shoppable TV.' Imagine Mr. Beast promoting a Cirkul water bottle on Prime Video, offering a 2-for-1 deal with just a click of your remote—delivering to your doorstep before you even step out of the house. Shoppable TV is about to revolutionize how we interact with advertisements, bringing the convenience of ecommerce directly to your living room. This Adweek example feels like it was tailored just for me—proof of the personalized future of advertising… Get ready for a new era of television advertising—shoppable TV is on the horizon, soon to grace a screen near you! Read more here: https://lnkd.in/g-KBa2Zd