Diversitoy Inc.’s Post

Fifth edition of Play for Change Awards open for submissions TIE: Toy Industries of Europe (TIE) is calling on all toy suppliers with a vision for change to enter the fifth edition of the European Play for Change Awards. The awards celebrate purpose-driven toy companies who promote positive societal change through their toys and initiatives. The awards welcome applications in three categories: Diversity & Inclusion, Sustainability and Life Skills. The Diversity & Inclusion category recognises toys and initiatives which promote diversity in terms of gender, race, status, religion and ability, fostering an inclusive play environment where every child feels represented and valued. Sustainability celebrates efforts to reduce the environmental impact of toys, from eco-friendly materials to innovative packaging solutions and sustainable processes, or to inspire children to become stewards of the planet. The Life Skills category will be awarding toys and initiatives which equip kids with essential skills for the 21st century, such as emotional resilience or coding, preparing them for success in an ever-changing world. #toys #toynews #awards #change #toyindustry #playforchange

After successfully selling millions of toys from hundreds of brands, we embarked on the journey to create our own toy brand. When we conceptualized the brand vision for ‘Open Ended,’ these key points were our North Star : 🔵 Toy - The Product: 1) High Repetitive Engagement:     We aim for our toys to significantly outlast others in terms of playtime. Among a child's 15-20 toys, ours should be the one they voluntarily choose the most. 2) Maximizing Playtime Benefits:     Our toys are designed to ensure children gain the maximum benefit from their playtime without compromising on the pure fun and enjoyment that play should bring. 3) Longevity and Versatility:     Our toys are created to grow with the child, offering different uses at various developmental milestones. Whether brought back after months of toy rotation or used in ways we hadn’t even imagined, our toys are meant to be ‘Open Ended’—encouraging creative and evolving play. 4) Quality and Safety:     We are committed to using the highest quality materials and colors, ensuring our toys are completely safe and durable—this is non-negotiable. 🔴 Customer & The User: 1) Understanding the Toy Industry:     In the unique world of toys, the actual user is often different from the purchaser. Our goal is to bridge the gap between what children want and what parents choose for them. 2) Embracing Individuality:     We recognize that no two children are the same, which is why we don’t adhere strictly to age-appropriate guidelines. Instead, we offer suggested age groups, trusting that parents are the best judges of what their child needs at each stage. This brief vision is what laid the foundation for Open Ended by Toycra! Tanya Shah Toycra #madeinIndia #toydesign #innovationinplay #toyproduction #futureofplay #toyindustry

Great toy development doesn’t begin with cool features or popular licenses. It starts by addressing the struggles that parents and children face - of which there are no shortage. When developing our product at tonies® USA, for instance, we didn’t just want to create a product that kids liked. We wanted to develop something that gives kids agency but also helps families overcome challenging transitions and find joy and creativity in every single day. With that in mind, we developed our Tonies stories to convey meaningful messages. By tackling typical family challenges like sleep struggles, toilet training, picky eating, and sibling dynamics through the power of intentional storytelling, our product not only delighted kids - it supported their families, too. And only once we’d identified the problems we wanted to address did our team leverage the power of beloved licensed characters like Moana and Elsa. We wanted to use the characters to teach specific lessons in bravery, mental health, and interpersonal relationships. In that way, the licensed characters are working in tandem with our larger values and mission as opposed to being a random ploy to sell more units. When designing products for children, family impact needs to be top of mind. Without that purpose, it’s almost impossible to engineer meaningful engagement with toys - or any other products.

🚀 Unleashing the Magic of Play in 2024! 🌟 At Wishluck, we're all about bringing joy to children and families, and 2024's toy trends have us excited for what’s to come! 🎉 This year, we’re focusing on sustainability with our eco-friendly toys as part of the Eco-lasting Play movement. 🌍 Parents are looking for toys that are not just fun but also kind to the planet, and at Wishluck, we’re committed to using durable, sustainable materials that can stand the test of time. But that’s not all! 💡 We’re embracing the magic of Eerie Enchantment, with toys that spark curiosity, exploration, and a little touch of the supernatural. 👻 Whether it’s hidden features, secret codes, or unfolding stories, kids can dive into fantastical worlds of mystery. Join us on this exciting journey where playtime meets purpose! 💚 What trend are you most excited about this year? Let us know in the comments! #EcoFriendlyToys #SustainablePlay #WishluckToys #ToyTrends2024 #ImaginationUnleashed #PlayToGrow

Parents expect a lot from their kids’ toys, according to a new Toy Association survey, which gauged 1,000 U.S. parents’ attitudes about toys, play, and shopping leading into the holiday season. Among parents’ top considerations are whether a toy is sustainable and whether it is diverse and inclusive. To see an assortment of top toys that instill learning and fun, visit toyawards.org. #toyindustry #toynews #toys #toytrends

Level Up Your Play: Why Knitted Toys Are the Ultimate Learning Hack! . . Who says toys can’t be both fun and educational? Knitted toys are where it’s at! Here’s why they’re the secret sauce for leveling up your little sibling’s playtime: 🧠 Boost Those Skills: Playing with knitted toys is like a workout for tiny hands. They’re perfect for developing fine motor skills and hand-eye coordination. Think of it as gym class, but way cuter. 🎨 Unleash the Creativity: Forget cookie-cutter toys. Knitted friends come in all sorts of wild and whimsical designs. They spark imagination and creativity—ideal for storytelling and dreaming up epic adventures. 🌟 Imaginative Play FTW: Knitted toys are the ultimate sidekicks for role-playing games. Whether they’re knights, astronauts, or mythical creatures, they help kids explore new worlds, solve problems, and learn empathy. 🌿 Eco-Friendly Vibes: Made from natural fibers like cotton and wool, these toys are super sustainable and safe. They’re the perfect pick for parents who care about the planet. So, next time you’re looking for a gift that’s as cool as it is clever, think knitted toys. They’re not just playthings—they’re learning tools, creativity boosters, and eco-friendly pals. Get ready to make playtime smarter and more fun! #teamwork #kidtoy #toys #softtoys #handmadegift #handmadeproduct #handmadeproducts #knittedtoys #organiccotton #organicwool #purecotton #purewool #babyproduct #EducationalPlay #EcoFriendlyFun #KnittingMagic #PlayAndLearn

Before you go holiday shopping, take stock of your kiddo’s toy stash. Step 3: PLAN - Create a gift-giving strategy that does not contribute to more clutter. *Give the gift of an experience instead of a thing. Children are not natural consumers. There is a reason they are playing with the cardboard box more than the toy inside! *Purchase accessories or toys that go with the collections your child already enjoys. They can get overwhelmed when there are too many options during playtime. #declutter #decluttering #clutter #cluttered #clutteredhome #organize #organizing #organizedhome #homeorganizer #chronicdisorganization #holidayseason #holidayshopping #toomanytoys #toyorganization #lessismore

Remember the thrill of unwrapping a brand-new toy? ✨ Let’s bring that excitement back, no matter your age! At Wrldbest, we’re spotlighting seven California-based toymakers who infuse every creation with innovation, sustainability, and a touch of magic. In our latest roundup, you’ll find: 🌱 Petit Collage (San Francisco): Eco-friendly playsets that blend modern design with gentle environmental impact. ♻️ Green Toys Inc. (Sausalito): Sturdy, imaginative toys crafted from recycled milk jugs—good for kids and the planet. 🎉 Happy Worker Toys & Collectibles(San Francisco): Offbeat collectibles and plush characters for the pop culture enthusiast in all of us. 🧵 Heidi & Co (Heidi Bartruff) (Los Angeles): Hand-crafted plush companions, each with a unique narrative stitched in. 🌀 Crazy Aaron's (Santa Clarita): Playful, stress-busting putty designed to spark creativity in every age group. 🔡 Uncle Goose Toys (Los Angeles): Timeless wooden blocks that evoke nostalgia while fueling imaginative play. 🌈 Land of Dough (Norristown): Vibrantly colored, non-toxic dough handmade for boundless fun and relaxation. Curious how these brands are revolutionizing the toy industry? Dive into our full article. What’s one toy that never fails to make you smile? Share it in the comments! #ToysForAll #CreativityInPlay #SustainableFun #Wrldbest

Just one more toy 🥺……  If you are a parent in #India 🇮🇳, you have probably heard this more times than you can count, But let’s face it—most toys out there are bright, loud, and… well, not doing much for your child’s development. This is where #kidology changes the game. We are a toy brand with a mission: To turn playtime into growth time, Since 2022, we’ve been helping over 20 lakh parents say goodbye to “just another toy” and hello to toys with purpose. ✨ What makes Kidology different? 1. Our toys help kids build creativity, problem-solving skills, and social connections—all while having fun. 2. Designed for ages 0-12, they make sure your child grows holistically during those crucial early years. 3. Bonus? 🤫 They’re sustainable, innovative, and won’t break the bank. #Parenting isn’t easy,🫨 but choosing the right toys can be, With Kidology, you’re not just giving your child a toy—you’re giving them the tools to dream, create, and thrive 🧩 So, are you ready to turn playtime into something bigger?  Let’s raise the next generation of leaders—one awesome toy at a time! 🚀 #EducationalToys #ToysWithPurpose #ParentingInIndia #SustainableToys