Divyansh Agarwal’s Post

Gucci Marina Chain Pattern - With an iconic and distinctive pattern, the Marina Chain collection is a signature design from 1960s, inspired by the glamorous world of yatching. The chain can be instantaneously recognized as a Gucci jewelry piece. Here you can see the Design Matters project with all the featured brands: https://lnkd.in/ecxUS_9a --------------------- Design Matters is a project which aims to draw attention to the importance of design in branding. Here you can find many of its principles used as means to deliver the brand message. Branding and brand awareness go beyond a logo design. Due to Design being a multidisciplinary field, the message is conveyed via various fundamentals linked to perception principles. Here you can find some of those characteristics which are responsible for making a brand, product or artwork stand out when it becomes part of their identity: Shape, Color, Composition, Typography, Pattern, Material, Ergonomics and others. In the examples below it is possible to see how brands use design's powerful tools to make their brands and products memorable. #Design #Branding #ArtDirection #Awareness #Gucci #Pattern #MarinaChain #Jewelry #Luxury #Iconic

Here is Forbes full article of AVATR and Christian Dior Couture partnership

Ever wondered why Goyard's canvas bag is synonymous with luxury? Let me decode the story of this iconic canvas bag, a symbol of timeless luxury and impeccable craftsmanship. The Goyard story begins in 1853, when Pierre-François Goyard opened his workshop on Rue Saint-Honoré in Paris. Initially specializing in crafting bespoke trunks for the French aristocracy and travel enthusiasts, Goyard quickly gained a reputation for unparalleled quality and innovation. (Forbes) This unique canvas, composed of - hemp - linen - and cotton All coated with a waterproof layer, features the iconic pattern of interlocking chevrons. Each piece uses the exact composition and manufacturing process remaining a closely guarded secret for over 130 years (Madison Avenue Couture Inc) Goyard's approach to marketing is as unique as its products. Without relying on conventional advertising, the brand has thrived purely on its reputation for exclusivity and quality. The St. Louis tote, crafted from the legendary Goyardine, is a favorite among celebrities and fashion enthusiasts. The journey to becoming a luxury icon was not without its hurdles. Goyard's commitment to exclusivity often meant limiting its market reach, resulting in missed opportunities compared to more visible competitors like - Louis Vuitton - CHANEL Additionally, maintaining the secrecy of their proprietary methods posed ongoing challenges in an era of rapid information sharing. Despite these challenges, Goyard has remained resilient. The brand has strategically expanded its presence, opening boutiques in select cities worldwide. This careful growth strategy has allowed Goyard to maintain its exclusive image while attracting new and affluent customers. Key Takeaways 👇 1. Exclusivity as a Strength: Goyard’s success highlights the power of maintaining an air of mystery and exclusivity to create a compelling brand allure. 2. Quality Over Quantity: The brand's meticulous attention to detail has built a loyal customer base that values craftsmanship over mass production. 3. Strategic Growth: Careful, strategic expansion can help maintain a brand’s image while reaching new markets. Goyard’s story stands for the power of tradition, quality, and strategic exclusivity. As the brand continues to evolve, it remains a symbol of timeless luxury, proving that some secrets are worth keeping. #luxury #brands #success #secret

Chanel's Timeless Fusion: When Iconic Symbols Meet Genius Branding 💎🖤 #5   CHANEL's genius in merging the symbolic with the iconic is on full display in this captivating advertisement, set against the historic grandeur of Paris. What stands out at first glance is not just the intricate beauty of the high jewelry, but how the design mirrors the unmistakable silhouette of the iconic Chanel No. 5 perfume bottle.   This convergence of jewelry and fragrance—a dual embodiment of Chanel's luxury—is a masterstroke in branding. The necklace’s geometric lines, reminiscent of the No. 5 bottle’s sharp yet timeless elegance, speak to the brand’s ability to weave together its legacy across different product lines. It's not merely about a collection, but about reminding the world of Chanel’s holistic identity—where fashion, fragrance, and jewelry form a seamless tapestry of sophistication.   This clever integration is particularly poignant in its location. The genius loci—the spirit of the place—evokes the artistic and cultural heartbeat of Paris, reinforcing the narrative of Chanel as both a timeless and forward-thinking brand. Just as this ad blends modern luxury with classical architecture, Chanel continues to master the art of creating experiences where their storied past and innovative future converge.   #Chanel #Branding #Luxury #Jewelry #Iconic #Marketing #Paris #Design #fragrance

This book celebrates Tom Ford's design work for Gucci and Yves Saint Laurent from 1994 to 2004, created in collaboration with the designer. The book and slipcase are covered with CIALUX® #1581. Tom Ford's meticulous attention to detail and exceptional sense of style are evident in his material selection: Quality: Ford selects the finest materials from top mills, ensuring his designs are stylish, durable, and timeless. Sustainability: He uses recycled and eco-friendly fabrics. Innovation: Ford experiments with high-tech synthetics and unique treatments. Signature Silhouettes: His materials complement sleek, modern lines and impeccable tailoring. Detail: Intricate designs require high-quality fabrics and craftsmanship. Timelessness: He favors classic fabrics for enduring appeal. Personal Selection: Ford personally ensures materials meet his standards. Luxury: His collections frequently feature luxurious textures that enhance the overall aesthetic.

Just came across this new season card from ‘Messieurs Cartier’ to their clients in the 1930s. On the back of the Great Depression and pearl crisis, this wasn’t an easy period for Cartier so it’s interesting to see the services offered: less about new diamond tiaras and more about reminding clients of the possibility to simply update their current pieces - whether by popping in to discuss new designs of old jewels, having a pearl necklace restrung (something that was recommended once a year) or bringing in one’s watch for a service or repair. Love the bold block print style of the ‘Cartier’ on the front (made by the Cartier Paris engravers). And the blue colour is unusual for Cartier - not the classic red. But it makes sense given the lower-cost services proposed in the card. Similarly, when Pierre Cartier sold lower price items during the Depression in an attempt to keep the firm afloat (he created a $5 and $10 Department in the 5th Ave Store), he decided to sell them in blue cardboard boxes, rather than red leather ones, to differentiate them from the high end items. What do you think? Like the blue? #branding #clientservice #marketing #design #luxury

🔗 Industry Insight: The Convergence of Jewelry and Watchmaking 🔗 📰 I highly recommend reading "When Time Ticks with Elegance: The Evolution of Jewelry into Timepieces," an insightful article by Milena Lazazzera, published on Jan. 18, 2024, in The New York Times. This piece offers a detailed examination of how prominent jewelry brands have successfully integrated their iconic designs into the realm of horology. It highlights the strategic and artistic journey undertaken by luxury houses such as Tiffany & Co., Boucheron, and Chaumet, illustrating their transition from classic jewelry motifs to sophisticated watch designs. Key insights include: The historical and design significance of Jean Schlumberger's Bird on a Rock in Tiffany's watch collection. Boucheron's adaptation of the Serpent Bohème design, meeting specific market demands while retaining brand identity. Hermès' approach to repurposing existing designs across various product categories, blending heritage with innovation. The article is not just a showcase of luxury design but also delves into the business acumen behind these brand extensions. It's an excellent resource for professionals in the luxury goods, design, and marketing sectors, offering a deeper understanding of brand evolution and customer engagement strategies. 📌 I invite you to read this article for a comprehensive view of how traditional craftsmanship and modern marketing strategies converge in the luxury watch industry. https://lnkd.in/dYmpCYct #BusinessStrategy #LuxuryBrands #Watchmaking #DesignInnovation #NYTimes #ProfessionalInsight

🌟 Pearls and Silver: The New Icons of Elegance in 2023 🌟 ✨ A Renaissance of Pearls ✨ Pearls, once the epitome of traditional beauty, are making a stunning comeback! 2023 saw them shine like never before, from casual wear to haute couture. Their renaissance brings a variety of shades - from classic creamy whites to enchanting greys, pinks, and even black. Designers are reimagining pearls in asymmetrical designs and pairing them with rough-cut metals, challenging their conventional image. 🔗 Silver's Rise to Symbolize Modern Minimalism 🔗 Silver is capturing hearts as a symbol of modern minimalism. Its cool hue and understated elegance fit perfectly in today's fashion landscape. It's not just about looks; silver's affordability makes it a smart investment for style and longevity. Whether in bold statements or delicate chains, silver's versatility is its true beauty. 💎 Understated Luxury and Modern Sophistication 💎 Together, pearls and silver are more than just trends; they represent a shift towards understated luxury and individuality. As we continue to embrace these materials, expect to see more innovative and inspiring designs, securing their place as beloved icons of contemporary elegance. Learn more here: https://lnkd.in/gPXT8pW8 #Pearls #Silver #JewelleryTrends #ModernElegance #Fashion2023

There’s no better marker of true style than nailing what to wear for life’s routine scenarios. And keeping a consistent throughline, no matter the occasion, indicates you’ve got your go-to luxury designer brands down. If that's not yet you, never fear. Our stylists have opened their black book of designer musts that promise to elevate any occasion. Take it from them—Loewe's effortless sophistication is the default choice for daily errands, while alexandermcqueen's sculptural chic adds a heady dose of confidence to date night looks (particularly paired with Bottega Veneta's artful accessories). The laidback construction of almost anything by The Row makes it the must-have uniform for a day of traveling, while Valentino and #Self-Portrait—who both offer versatile, ultra-feminine separates—are their unanimous office-to-cocktail favorites. Discover the best #luxurydesignerbrand recommendations from Editorialist's stylists ahead, and never be at a loss for what to wear again.

Chanel brand leather bag with a deep stain that encloses from the inside lining to the outside leather. The finishing Itself speaks volumes. Volume in the sense that when you tell your client you get them, nothing will change the originality of the color of their Luxury bag or the texture. Still me, Life is Amazing. #shoerepair #colorestoration #patinaexpert #craftsmanship #customerexperience #customerservice #retail #qualitycontrol# #businessdeveloper#trainer# #storeincharge#